Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 9, 2019

Facebook Case Studies: Business Results from Mobile & Video Ads

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October 3, 2019

IAB Europe Webinar Recording: Programmatic Native Advertising - Opportunities & Challenges

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September 27, 2019

IAB Europe Infographic - Human Capital in the Digital Environment

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September 25, 2019

IAB Europe Webinar Recording: Blockchain Demystified

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September 24, 2019

IAB Europe Infographic - Video Advertising in Europe

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September 19, 2019

IAB Europe Economic Trends Forum recording - Digital Audio Advertising

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September 19, 2019

Facebook IQ: 4 Keys to Using Machine Learning for Campaign Measurement

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September 19, 2019

Human Capital in the Digital Environment 2019 Report

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September 16, 2019

IAB Europe Explains... Future Trends in Digital Advertising

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September 16, 2019

IAB Europe Explains… Opportunities and Challenges of Programmatic Advertising

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September 16, 2019

IAB Europe Explains… How Programmatic Advertising Works

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September 16, 2019

IAB Europe Explains… Programmatic Advertising

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September 16, 2019

IAB Europe Explains… Digital Advertising

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September 16, 2019

IAB Europe Explains... New Video Series

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September 11, 2019

European Programmatic Ad Spend Report 2018

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September 11, 2019

Attitudes to Programmatic Advertising Report 2019

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August 28, 2019

Cadbury take a walk down memory lane with RYOT Studio

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August 28, 2019

‘Downtime’

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August 28, 2019

The Trade Desk and PubMatic: Significant improvements across match rates and efficiency by adopting the unified ID solution

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August 20, 2019

A global first on Tumblr

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August 20, 2019

‘Women Who Made Me’

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August 14, 2019

IAB Europe Infographic - Working in Digital Advertising

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August 8, 2019

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

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August 8, 2019

Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

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July 16, 2019

Xaxis and IAB Europe Programmatic Audio Advertising Report

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April 17, 2019

IAB Europe Attitudes to Digital Video Advertising 2018/19 Report

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November 26, 2018

IAB Europe Programmatic Native Advertising White Paper

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August 1, 2017

IAB Europe Programmatic Mobile White Paper

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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