Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

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Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

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Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

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Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

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DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

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Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

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IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

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IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

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TCF v2.0 Workshop 9: If You Don’t Ask, You Don’t Get. Q&A for CMPs

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

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TCF v2.0 Workshop 7: Vamp up your validation. An Introduction To The CMP TCF v2.0 Validator Tool

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

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TCF v2.0 Workshop 6: Getting it right! (Part 2) The Do’s and Don’ts For a Vendor – Technical Implementation

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

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TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation Read More »

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TCF v2.0 Workshop 4: Resource Overview Overload

Technical Resources – Where to Go for More Detailed Technical Resources. IAB Europe, in partnership …

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TCF v2.0 Support Materials

To support TCF v2.0, we have prepared collaterals to provide a clear overview of the …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

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INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0

IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to …

INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 Read More »

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Draft for public comment of Transparency & Consent Framework Policies

This is the draft version for public comment of the Policies for Version 2.0 of …

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PRESS RELEASE: IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0

New Technical Specifications from IAB Tech Lab Released Alongside New Policies 25th April 2019, Brussels: …

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TCF v2.0 FAQs

IAB Europe have provided some FAQs to help answer and address some of the key …

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