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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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What is Digital
Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

  • Position your company as a digital leader

    Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.

  • Shape the digital advertising and marketing industry

    Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. 

  • Access our knowledge hub

    Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

  • Reach and develop across Europe

    Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

  • Protect your interests

    Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards.  Together with its members -companies and national trade associations  – IAB Europe represents over 5,500 organisations.

What's New

ConnectedTV Reigns Supreme in the Attention Economy – IAB Europe Industry Insider with ShowHeroes Webinar Recording

Catch up on our latest Industry Insider with ShowHeroes Group! Watch ConnectedTV Reigns Supreme in …

ConnectedTV Reigns Supreme in the Attention Economy – IAB Europe Industry Insider with ShowHeroes Webinar Recording Read More »

Virtual CTV Day Wrap Up & Recordings

IAB Europe’s Virtual CTV Event is a series of panel discussions and market deep dives …

Virtual CTV Day Wrap Up & Recordings Read More »

ID5 ID Proven to Increase Average Bid CPM Across All Browsers

 Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the …

ID5 ID Proven to Increase Average Bid CPM Across All Browsers Read More »

Events

Advertising Week Europe

  What would the world look like without London’s creative and cultural contribution? From Camden …

Advertising Week Europe Read More »

IAB Europe Industry Insider with ShowHeroes Group – ConnectedTV Reigns Supreme in the Attention Economy

10th May | 15:00 CET – Register here! ConnectedTV (CTV) is increasingly becoming an integral …

IAB Europe Industry Insider with ShowHeroes Group – ConnectedTV Reigns Supreme in the Attention Economy Read More »

The AI Summit London

Immerse yourself, connect globally, and make what matters happen Supported by global authorities and driven …

The AI Summit London Read More »

News

Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee Read More »

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph

On 25th and 26th of May, IAB Europe will host its flagship event Interact in …

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph Read More »

Our Key Focus Areas

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Get in touch

IAB Europe is the European-level association
for the digital marketing and advertising ecosystem

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