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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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What is Digital
Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

  • Position your company as a digital leader

    Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.

  • Shape the digital advertising and marketing industry

    Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. 

  • Access our knowledge hub

    Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

  • Reach and develop across Europe

    Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

  • Protect your interests

    Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards.  Together with its members -companies and national trade associations  – IAB Europe represents over 5,500 organisations.

What's New

IAB Europe Attitudes to Programmatic Advertising 2021 Report

In order to understand the status of programmatic adoption across Europe on both the buy-side …

IAB Europe Attitudes to Programmatic Advertising 2021 Report Read More »

IAB Europe’s Guide to Quality – September 2021

In September 2021, IAB Europe’s released its ‘Guide to Quality’ to help and support all …

IAB Europe’s Guide to Quality – September 2021 Read More »

New OTT/CTV Advertising eBook by Smaato

Written by CTV experts at Smaato, the latest OTT/CTV Advertising eBook is raising the bar …

New OTT/CTV Advertising eBook by Smaato Read More »

Events

Economic Trends Forum – 2022 Outlook

30th November, 12.00 CET | Register here The Economic Trends Forum is led by our …

Economic Trends Forum – 2022 Outlook Read More »

IAB Europe Industry Insider with Magnite – CTV is for Everyone – a New Research Study from Magnite & Statista

Tuesday 2nd November | 12:00 CET – Register here! Brands and their agencies are continuously …

IAB Europe Industry Insider with Magnite – CTV is for Everyone – a New Research Study from Magnite & Statista Read More »

The Future Of Media – London

Powering business growth through media investment The past 18 months forced a change in how …

The Future Of Media – London Read More »

News

Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads Read More »

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

Our Key Focus Areas

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Get in touch

IAB Europe is the European-level association
for the digital marketing and advertising ecosystem

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