Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that  despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position your company as a digital leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our knowledge hub

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and develop across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

5 Insights from MeMo² for Effective Digital Retail Media Advertising

These insights from MeMo provide some key considerations for delivering effective retail media advertising. The insights dive into the effect […]

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IAB Europe & DoubleVerify’s The Power and Potential of CTV in Europe Report

IAB Europe in collaboration with DoubleVerify have released 'The Power and Potential of CTV in Europe Report’. The report shares […]

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Alliance Digitale Releases 2023 Programmatic Barometer Annual Review

The study, initiated in 2021, offers an in-depth look at the dynamics of the French programmatic market. It aims to […]

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IAB Europe’s Industry Insider with DoubleVerify - The Power and Potential of CTV in Europe

Following the release of our report, 'The Power and Potential of CTV in Europe’, conducted in partnership with DoubleVerify. We […]

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 IAB Europe’s Retail Media Standards for Europe Webinar

March 19th | 15:00 CET - Register here In this webinar, the IAB Europe team will provide a deep dive […]

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Comscore’s The Gambling Landscape in the UK Webinar

5th March | 13:00 CET - Register here Join Comscore for their exclusive webinar, 'The Gambling Landscape in the UK,' […]

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Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]

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IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]

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IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]

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Our key focus areas

GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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