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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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What is Digital
Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

  • Position your company as a digital leader

    Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.

  • Shape the digital advertising and marketing industry

    Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. 

  • Access our knowledge hub

    Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

  • Reach and develop across Europe

    Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

  • Protect your interests

    Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards.  Together with its members -companies and national trade associations  – IAB Europe represents over 5,500 organisations.

What's New

IAB Europe AdEx Benchmark 2021 Report

The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 …

IAB Europe AdEx Benchmark 2021 Report Read More »

IAB Europe Guide to Supply Path Optimisation (SPO) – Updated June 2022

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to …

IAB Europe Guide to Supply Path Optimisation (SPO) – Updated June 2022 Read More »

Interact 2022 – Keynote Presentations and Session Recordings

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Keynote Presentations and Session Recordings Read More »

Events

IAB Europe Industry Insider with Samsung Ads – TV Ad engagement – Streaming vs Linear: Advertising Engagement Across Different TV Viewing Platform Types

12th July | 12:00 CET – Register here! Technology has disrupted numerous areas of the …

IAB Europe Industry Insider with Samsung Ads – TV Ad engagement – Streaming vs Linear: Advertising Engagement Across Different TV Viewing Platform Types Read More »

In-Gaming Winner: ERBUD & Gameset – Successful Recruitment Campaign In Gaming

13th July | 15:00 CET | Register now The first webinar in the exclusive IAB …

In-Gaming Winner: ERBUD & Gameset – Successful Recruitment Campaign In Gaming Read More »

Future of Addressable Media

6th July – 14th July | Register now  The European Addressable Media Initiative, led by …

Future of Addressable Media Read More »

News

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth …

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size Read More »

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

16 June 2022, Brussels, Belgium – IAB Europe today declared its formal endorsement of the …

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation Read More »

Our Key Focus Areas

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Get in touch

IAB Europe is the European-level association
for the digital marketing and advertising ecosystem

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