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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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What is Digital
Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

  • Position your company as a digital leader

    Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.

  • Shape the digital advertising and marketing industry

    Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. 

  • Access our knowledge hub

    Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

  • Reach and develop across Europe

    Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

  • Protect your interests

    Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards.  Together with its members -companies and national trade associations  – IAB Europe represents over 5,500 organisations.

What's New

PubMatic’s Media Buyer’s Guide to Impactful Auction Packages

Changes to privacy regulations, the disappearance of the third-party cookie, advances in multi-screen programmatic technology, …

PubMatic’s Media Buyer’s Guide to Impactful Auction Packages Read More »

Event Recording – The Digital Services Act: What Can We Expect from the Plenary Session?

On 12th January, IAB Europe hosted an exclusive event to uncover what we can expect …

Event Recording – The Digital Services Act: What Can We Expect from the Plenary Session? Read More »

How Tuned In Are You? Unpacking Audio Through Measurement And Context – Industry Insider with Oracle Recording

It is no secret that audio is on the rise and that digital content is …

How Tuned In Are You? Unpacking Audio Through Measurement And Context – Industry Insider with Oracle Recording Read More »

Events

The Crumble of Third-Party Cookies: How to Prepare in 2022

Join this virtual session, led by OneTurst, to learn how your organisation can leverage smart …

The Crumble of Third-Party Cookies: How to Prepare in 2022 Read More »

Prioritizing Data Transparency: A Critical Ingredient in Trust, Loyalty & ROI

Data collection is essential to offering consumers a robust personalized experience — yet without clear …

Prioritizing Data Transparency: A Critical Ingredient in Trust, Loyalty & ROI Read More »

The Digital Services Act: What can we expect from the plenary session?

12th January | 11:00 CET – Register here The EU’s Digital Services Act (DSA) has been promised …

The Digital Services Act: What can we expect from the plenary session? Read More »

News

IAB Europe Urges Caution on Amendments to the European Parliament’s Negotiating Position on the Digital Services Act

20 January 2022, Brussels, Belgium – The European Parliament has voted to accept new amendments …

IAB Europe Urges Caution on Amendments to the European Parliament’s Negotiating Position on the Digital Services Act Read More »

DSA: The State of Play Ahead of the EP Plenary Vote

The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …

DSA: The State of Play Ahead of the EP Plenary Vote Read More »

The Four Pillars of the Future Advertising Ecosystem

We are jumping into the new year with a wonderful new guest blog post from …

The Four Pillars of the Future Advertising Ecosystem Read More »

Our Key Focus Areas

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Get in touch

IAB Europe is the European-level association
for the digital marketing and advertising ecosystem

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