Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position Your Company as a Digital Leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry Peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our Resources

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and Develop Across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your Interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

News

Events

[Watch on Demand] IAB Europe's State of the Nation 

Watch the recording here. We wrapped up 2024 with our State of the Nation webinar, presented by our Chief Economist, […]

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IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards

IAB Europe and IAB have published the final set of Industry Definitions and Measurement Standards for In-Store Retail Media, offering much-needed […]

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[Watch on Demand] IAB Europe's Programmatic Outcomes: All I want for the holidays is great outcomes!

Watch the recording here. The festive season is the pinnacle of Q4, where advertisers, publishers, and agencies align their strategies […]

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IAB Europe’s Expectations for the New European Commission

Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]

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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]

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Introducing the IAB Europe Academy: Elevate Your Skills. Master the Digital Future

We are pleased to announce the launch of the IAB Europe Academy, an educational initiative designed to provide training courses […]

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Advertising Horizons: Fuelling Europe's Digital Future

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State of the Nation - Digital Advertising in Europe: 2024 in Review and 2025 Outlook

Wednesday 4th December | 11:00 CET – Register here Join our latest State of the Nation, with our Chief Economist, Dr. […]

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Programmatic Outcomes: All I want for the holidays is great outcomes!

Q4 is traditionally the biggest quarter of the year, with advertisers competing for consumer attention, and crucial sales to see […]

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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