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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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What is Digital
Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

  • Position your company as a digital leader

    Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.

  • Shape the digital advertising and marketing industry

    Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. 

  • Access our knowledge hub

    Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

  • Reach and develop across Europe

    Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

  • Protect your interests

    Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards.  Together with its members -companies and national trade associations  – IAB Europe represents over 5,500 organisations.

What's New

How Tuned In Are You? Unpacking Audio Through Measurement And Context – Industry Insider with Oracle Recording

It is no secret that audio is on the rise and that digital content is …

How Tuned In Are You? Unpacking Audio Through Measurement And Context – Industry Insider with Oracle Recording Read More »

IAB Europe’s Guide to Native Advertising

In December 2021 IAB Europe released its ‘Guide to Native Advertising’ to shed more light on …

IAB Europe’s Guide to Native Advertising Read More »

Webinar Recording: Industry Insider with Meta – Key Emerging Ecommerce Trends

On 1st December, IAB Europe hosted an Industry Insider with Meta. The webinar was hosted …

Webinar Recording: Industry Insider with Meta – Key Emerging Ecommerce Trends Read More »

Events

Cookies & Tech 2021 Round-Up: Italy, California, Global Privacy Control, Third-Party Cookies & More

Tuesday 14th December  – 12:00 – 17:00 CET Join the OneTrust team of experts to …

Cookies & Tech 2021 Round-Up: Italy, California, Global Privacy Control, Third-Party Cookies & More Read More »

Economic Trends Forum – 2022 Outlook and Trends – Part 2

27th Janurary | 12:00 CET – Register here! The Economic Trends Forum is led by …

Economic Trends Forum – 2022 Outlook and Trends – Part 2 Read More »

Industry Event – APP Economy Breakfast: Implications of Mobile Privacy with BVDW

25th November, 09:00 CET – Register here For more than 10 years, the app economy …

Industry Event – APP Economy Breakfast: Implications of Mobile Privacy with BVDW Read More »

News

IAB Europe Releases New Guide to Native Advertising

The guide provides up-to-date insight into native ad formats and key considerations and best practices …

IAB Europe Releases New Guide to Native Advertising Read More »

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

Help Us Uncover the State of Online Video with PubMatic Read More »

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

IAB Europe Welcomes New Chair of the Programmatic Trading Committee Read More »

Our Key Focus Areas

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Get in touch

IAB Europe is the European-level association
for the digital marketing and advertising ecosystem

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