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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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What is Digital
Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

  • Position your company as a digital leader

    Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.

  • Shape the digital advertising and marketing industry

    Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. 

  • Access our knowledge hub

    Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

  • Reach and develop across Europe

    Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

  • Protect your interests

    Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards.  Together with its members -companies and national trade associations  – IAB Europe represents over 5,500 organisations.

What's New

The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe

16th September 2021 A ban on targeted advertising would have a host of unintended consequences …

The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe Read More »

New Guide from Scibids: AI, Privacy, and the Future of Digital Marketing

Scibids builds customisable AI to make marketing more effective. AI is transforming whole industries and …

New Guide from Scibids: AI, Privacy, and the Future of Digital Marketing Read More »

New Trends Report From Samsung Ads: Gaming on Samsung TVs

One of the biggest media habits to be formed during the pandemic appears to be …

New Trends Report From Samsung Ads: Gaming on Samsung TVs Read More »

Events

Industry Insider with Google – Building trust with privacy by design – with Google Ads & Chrome

28th September | 16:00 CET – Register here! Privacy is a cornerstone of a free …

Industry Insider with Google – Building trust with privacy by design – with Google Ads & Chrome Read More »

Industry Insider with OneTrust: Web, Mobile, OTT & CTV: How to Make Consent & Privacy an Asset, Not a Hurdle

21st September | 12:00 CET – Register here! It’s no secret that we’re living in …

Industry Insider with OneTrust: Web, Mobile, OTT & CTV: How to Make Consent & Privacy an Asset, Not a Hurdle Read More »

Industry Event – First-Party Data: Solving Your Privacy + Personalisation Paradox

29th September | 16:00 BST / 17:00 CEST – Register here As consumer demand for …

Industry Event – First-Party Data: Solving Your Privacy + Personalisation Paradox Read More »

News

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host …

New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe Read More »

Our Key Focus Areas

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digital-single-market
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Get in touch

IAB Europe is the European-level association
for the digital marketing and advertising ecosystem

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