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What is IAB Europe?
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
What is Digital
Advertising?
Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.
Why join us?
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
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Position your company as a digital leader
Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.
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Shape the digital advertising and marketing industry
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
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Access our knowledge hub
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
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Reach and develop across Europe
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
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Protect your interests
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our Members
Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members -companies and national trade associations – IAB Europe represents over 5,500 organisations.
What's New
ConnectedTV Reigns Supreme in the Attention Economy – IAB Europe Industry Insider with ShowHeroes Webinar Recording
Catch up on our latest Industry Insider with ShowHeroes Group! Watch ConnectedTV Reigns Supreme in …
Virtual CTV Day Wrap Up & Recordings
IAB Europe’s Virtual CTV Event is a series of panel discussions and market deep dives …
ID5 ID Proven to Increase Average Bid CPM Across All Browsers
Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the …
ID5 ID Proven to Increase Average Bid CPM Across All Browsers Read More »
Events
Advertising Week Europe
What would the world look like without London’s creative and cultural contribution? From Camden …
IAB Europe Industry Insider with ShowHeroes Group – ConnectedTV Reigns Supreme in the Attention Economy
10th May | 15:00 CET – Register here! ConnectedTV (CTV) is increasingly becoming an integral …
News
Virtual Programmatic Day Wrap Up!
Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …
Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee
Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …
Our Key Focus Areas
Get in touch
IAB Europe is the European-level association
for the digital marketing and advertising ecosystem
