Blog Archive

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe’s second VPD of 2020 took place on the 19th of November and what …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business

Stephanie Hanson, Offering Manager at OneTrust PreferenceChoice shares her thoughts on the updated TCF 2.0 …

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IAB Europe Releases a Buyer’s Guide to Digital Audio

IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

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IAB Europe comments on Belgian DPA report

IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

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Digital Advertising Industry Warns Against Misguided EU Regulation

Digital Advertising Industry Warns Against Misguided EU Regulation

29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …

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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …

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IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …

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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …

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IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe Releases Full 2019 AdEx Benchmark Report

DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …

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