IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …
Blog Archive
Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising
According to the World Meteorological Organisation (WMO), the last 8 years have been the …
Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals
In this week’s member guest blog post we hear from Tamara Jelic, Head of …
Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?
In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …
DMEXCO 2023 – The Highlight Event of Digital Marketing
On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …
DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »
Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new …
Back to School: 101 Industry Guidance to Prep You For the New Season Read More »
IAB Europe Welcomes New Retailers to its Retail Media Working Group
IAB Europe is pleased to welcome three new retailer members to its Retail Media …
IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google
Join us for a special two part webinar series dedicated to Google Privacy Sandbox …
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »
Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation
Brussels, Belgium – 7 September 2023: IAB Europe confirms today that, following IAB Europe’s appeal …
IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation
Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement …
IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry
27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital …
IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 – Press Release
Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the …
IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe
Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth …
IAB Europe Releases European Common Commitment for Sustainable Digital Advertising
IAB Common Commitment agreement signed by National IABs and Federations shows alignment on a work …
IAB Europe Releases European Common Commitment for Sustainable Digital Advertising Read More »
IAB Europe Urges MEPs and National Officials to Consider Key Recommendations for Transparent and Fair Audience Measurement in the European Media Freedom Act
Brussels, Belgium, 1st June – IAB Europe, representing a diverse membership of thousands of digital …
Celebrating Excellence in Digital Advertising: IAB Europe’s 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award Winners Revealed
Brussels, Belgium, 24th May 2023 – IAB Europe, the leading association for the digital …
IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth
European Digital Advertising Market Grew by 9.8% to a Market Value of €86bn Total Display …
IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth Read More »
IAB Europe Releases Guide to Attention in Digital Marketing
18 May 2023 Brussels, Belgium – Advertising is nothing without an attentive audience. However, with …
IAB Europe Releases Guide to Attention in Digital Marketing Read More »
TCF 2.2 Launches! All You Need To Know
In order to continue helping players in the online ecosystem comply with certain requirements of …