Blog Archive
IAB Europe Welcomes New Chair of the Programmatic Trading Committee
Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …
IAB Europe Welcomes New Chair of the Programmatic Trading Committee Read More »
Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs
In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …
Have Your Say in IAB Europe’s Annual Industry Polls
Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …
Have Your Say in IAB Europe’s Annual Industry Polls Read More »
Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas
IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …
Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »
Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today
In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …
Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today Read More »
E-commerce Germany Awards are back to business!
Despite a long break from physical events, E-commerce Germany is back and ready to go! …
That’s a Wrap! Check Out the Virtual Programmatic Day Highlights
Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …
That’s a Wrap! Check Out the Virtual Programmatic Day Highlights Read More »
The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee
Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …
Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising
In this week’s member-guest blog post, we hear from Anna Sikora, Client Services Partner at …
Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising Read More »
IAB Europe Releases A New Guide To In-Gaming
Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB …
Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe
Brussels, 5 November 2021 – IAB Europe is informed by the Belgian data protection authority …
Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe Read More »
IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)
Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today …
IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads
Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …
IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads Read More »
IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models
Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …
IAB Europe Releases A New Guide To Quality
28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital …
New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host …
New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe Read More »
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
IAB Europe Releases an Industry Guide to Contextual Advertising Read More »
Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads …
New Advertising Industry Initiative Provides Transparency in Programmatic Transactions
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership …
New Advertising Industry Initiative Provides Transparency in Programmatic Transactions Read More »