Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

IAB Europe Launches New Retailer Only Council Read More »

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising Read More »

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals Read More »

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean? Read More »

DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »

Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

Back to School: 101 Industry Guidance to Prep You For the New Season Read More »

IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee Read More »

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Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation

Brussels, Belgium – 7 September 2023: IAB Europe confirms today that, following IAB Europe’s appeal …

Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation Read More »

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IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation

  Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement …

IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation Read More »

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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital …

IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry Read More »

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IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 – Press Release

  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the …

IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 – Press Release Read More »

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IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth …

IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe Read More »

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IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

IAB Common Commitment agreement signed by National IABs and Federations shows alignment on a work …

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising Read More »

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IAB Europe Urges MEPs and National Officials to Consider Key Recommendations for Transparent and Fair Audience Measurement in the European Media Freedom Act

Brussels, Belgium, 1st June – IAB Europe, representing a diverse membership of thousands of digital …

IAB Europe Urges MEPs and National Officials to Consider Key Recommendations for Transparent and Fair Audience Measurement in the European Media Freedom Act Read More »

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Celebrating Excellence in Digital Advertising: IAB Europe’s 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award Winners Revealed

  Brussels, Belgium, 24th May 2023 – IAB Europe, the leading association for the digital …

Celebrating Excellence in Digital Advertising: IAB Europe’s 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award Winners Revealed Read More »

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IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

European Digital Advertising Market Grew by 9.8% to a Market Value of €86bn Total Display …

IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth Read More »

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IAB Europe Releases Guide to Attention in Digital Marketing

18 May 2023 Brussels, Belgium – Advertising is nothing without an attentive audience. However, with …

IAB Europe Releases Guide to Attention in Digital Marketing Read More »

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TCF 2.2 Launches! All You Need To Know

In order to continue helping players in the online ecosystem comply with certain requirements of …

TCF 2.2 Launches! All You Need To Know Read More »

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Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2023!

  Winners Will be Announced on 23rd May at IAB Europe’s Annual Conference Interact! 11th …

Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2023! Read More »