Blog Archive

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

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Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs Read More »

Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

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Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …

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E-commerce Germany Awards are back to business!

Despite a long break from physical events, E-commerce Germany is back and ready to go! …

E-commerce Germany Awards are back to business! Read More »

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights

Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights Read More »

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

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Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising

In this week’s member-guest blog post, we hear from Anna Sikora, Client Services Partner at …

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IAB Europe Releases A New Guide To In-Gaming

Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB …

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Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Brussels, 5 November 2021 – IAB Europe is informed by the Belgian data protection authority …

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IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today …

IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA) Read More »

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IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …

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IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models Read More »

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IAB Europe Releases A New Guide To Quality

28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital …

IAB Europe Releases A New Guide To Quality Read More »

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New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host …

New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe Read More »

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IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …

IAB Europe Releases an Industry Guide to Contextual Advertising Read More »

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Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations

Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads …

Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations Read More »

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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership …

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