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TCF for Publishers

A Publisher is an operator of a website, app or other content where digital advertisements are displayed or user information is collected and used for digital advertising, measurement and analytics, or content personalisation.

Publishers must read and follow TCF Policy, specifically Policy that relates to the user interface that ensures a consistent presentation of the purpose and legal basis for which the vendors they wish to work with may process personal data based on a user’s visit to the publisher’s website, app or other content.

Publishers following the TCF Policy specifically perform the following:

· Select and control vendors they want to work with;
Provide users with transparency into the vendors selected by the publisher, and the purposes for which they process data;
· Request and obtain informed consent to process data, or establishing other legal bases to process data;
· Transparently pass information relating to user choices to the ecosystem;
· Either act as a CMP (in which case they would need to register as a CMP in the TCF) or utilise the services of a CMP registered with the TCF;
· Support the use of data for measuring campaign effectiveness and the use of contextual advertising that requires access to user devices.

The development of a consent solution is not a simple task and requires developers with advanced skills in JavaScript, reading/writing of cookies, network configuration and the differences between browsers, especially around security setting defaults and responsive UX rendering. CMPs must also respond quickly to changes in IAB Europe TCF specifications and Policies. They must also pass the annual CMP validation test that ensures compliance with TCF specifications and Policies.


TCF Resources
· Explanatory Deck
· Explanatory Video

· Training Video

TCF v1.1
· List of registered TCF v1.1 Vendors
· List of registered TCF v1.1 CMPs 
· TCF v1.1 FAQs
· TCF v1.1 purpose translations

TCF v2.0
TCF v2.0 purposes translations:
(Available after September 3rd)
List of registered TCF v2.0 Vendors
(Available after Registration occurs)
List of registered TCF v2.0 CMPs
(Available after Registration occurs)
TCF v2.0 FAQs

Technical specifications

TCF v1.1
Consent Management Platform API
Transparency and Consent String with Global Vendor List format
Mobile InApp
TCF Implementation Guidelines:
Terms & Conditions

TCF v2.0

Consent Management Platform API 
Transparency and Consent String with Global Vendor List format
TCF Implementation Guidelines
Terms & Conditions 

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