Retail Media in Europe

"Having been part of the IAB Europe Retail and Commerce Media Committee for over a year, it has been one of the most valuable experiences from both a learning and networking perspective. The openness, diversity of viewpoints, and willingness to challenge one another create a genuinely collaborative environment. A great example is the Retail Media Buyer Attitudes report, which directly informed how we think about simplifying buying experiences and reducing friction for advertisers. That insight helped inspire product thinking at Koddi and continues to shape customer conversations. I would strongly encourage other tech vendors, commerce media networks, agencies and brands to participate."

“WPP Media brings together nine thousand practitioners globally across the digital ads landscape to deliver industry leading performance media for many of the world’s most respected global brands. From this position, access to the wealth of resources granted through our IAB Europe membership is invaluable, empowering our teams with comprehensive research reports, astute guides, and robust insights.

Our vast media buying footprint implies a level of responsibility to the industry, and helping to improve it remains a priority. Membership ensures we can contribute meaningfully to industry discussions and collaborate with the IAB’s broad network of experts on publications that span all digital channels. Contributing to IAB Europe’s 101 Retail Media Guide was a personal highlight for me in 2023, and I look forward to continuing contributions through 2024 and beyond.”

“At Ahold Delhaize we are surfing The Third Wave together with our advertisers, aiming to raise the bar in advertising. As a front runner in omnichannel retail media we support the role of IAB Europe when it comes to professionalizing our industry step by step. As a member of IAB Europe we enjoy the opportunity to share experiences and learnings with our peers. We have a shared responsibility to make steps to further professionalize the Retail Media industry, in the interest of our clients, the advertisers and agencies.”