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IAB Europe's Retail Media Definitions One Pager

Jan 04,2024
Amy Mazzola
retail mediaKnowledgeHub

IAB Europe's Retail Media Committee has created the first pan-European definitions of Retail Media in a digital advertising sphere which have consensus across the National IAB network in Europe. These definitions were first published in the IAB Europe 101 Guide to Retail Media. We have now created this handy one page overview of the definitions.

Download below.

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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