IAB Europe's Retail Media Committee has created the first pan-European definitions of Retail Media in a digital advertising sphere which have consensus across the National IAB network in Europe. These definitions were first published in the IAB Europe 101 Guide to Retail Media. We have now created this handy one page overview of the definitions.
IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards. The […]
IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration […]