Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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June 28, 2024

SPO: A Buyer's Perspective by Magnite

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June 23, 2022

IAB Europe Guide to Supply Path Optimisation (SPO) - Updated June 2022

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October 14, 2020

Webinar Recording - IAB Europe Industry Guide to Supply Path Optimisation (SPO)

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September 9, 2020

IAB Europe Guide To Supply Path Optimisation (SPO)

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September 9, 2020

Supply Path Optimisation (SPO) 101 - Factsheet

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November 28, 2019

How To Optimise Your Supply Path In Four Steps: A Guide For Buyers

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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