What are cookies?
Cookies are small text files that may be stored on your computer or other device when you visit a website. They are generally used to make websites work, to facilitate browsing on the website, to keep track of your movements within the website, to remember your login details, to optimize technical management, and so on.
- to analyse how our website is used by improve the use and the functionality of our website; and
- to tailor our website and products to our audience’s needs and preferences.
We do not use the collected information to create visitor profiles.
What cookies do we use?
The IAB Europe website only uses Google Analytics cookies. Google Analytics is a web analysis service of Google Ireland Limited that analyses how users interact with the site. On behalf of IAB Europe and based on your consent, Google will use this information to assess your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and Internet use. We use the IP anonymization tool offered by Google Analytics in order to ensure anonymous collection of IP addresses (so-called IP masking). The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. Personal data will be transferred to the USA under Google’s EU-US Privacy Shield certification (see: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI). The data is automatically deleted after 14 months.
How can you control cookies?
You can also delete or block cookies by changing the settings on your browser. For more information on how to configure your browser, please visit:http://www.allaboutcookies.org/manage-cookies/.
If you use different devices to access our websites, you will need to ensure that each browser of each device is set to your cookie preference.