What are cookies?
Cookies are small text files that may be stored on your computer or other device when you visit a website. They are generally used to make websites work, to facilitate browsing on the website, to keep track of your activity within the website, to remember your login details, to optimise technical management, and so on.
Why does this website use cookies?
IAB Europe uses strictly necessary and functional cookies for the website to function properly. Based on your consent, IAB Europe also uses analytics cookies to compile anonymous and aggregate statistics to analyse how the website is used and improve its use, functionality and content. IAB Europe does not use the collected information to create visitor profiles.
What cookies does IAB Europe use?
1. Necessary cookies
Necessary cookies allow us to ensure security of our websites and make certain elements accessible and operational. These cookies are set without your consent. You can disable and delete them in your browser settings, however, this may prevent certain websites from displaying properly.
| Name of the cookie | Value | Duration |
| __wpdm_client | Randomly generated string used to enable the website to function and be displayed properly during your browsing session | Session |
2. Functional cookies
Your preferences about cookies (e.g. the information that you have consented to analytics cookies) is saved in a cookie. When you visit the website later again, this cookie will allow the preferences you expressed previously to be recognised by the website as to not solicit your consent too frequently.
| Name of the cookie | Value | Duration |
| cli_user_preference | String of characters representing your choices about cookies | 12 months |
| cookielawinfo-checkbox-necessary, viewed_cookie_policy | “Yes” as soon as you have seen the cookie banner | 12 months |
| cookielawinfo-checkbox-functional | “Yes” as soon as you have seen the cookie banner | 12 months |
| cookielawinfo-checkbox-analytics | “Yes” or “No” depending on your choice for analytics cookies | 12 months |
3. Analytics cookies
The IAB Europe website uses Matomo Analytics cookies. Matomo Analytics is a web analysis service of Matomo that measures how users interact with the site.
On behalf of IAB Europe and based on your consent, Matomo Analytics will use this information to measure the visits on the website and compile reports about the activity on the website. This allows IAB Europe to know which web pages or content are most popular to improve the content of the website.
Matomo uses the following cookies:
| Name of the cookie | Value | Duration |
| _pk_id | Randomly generated string used to recognise your across the webpages of IAB Europe’s website you visit | 13 months |
| _pk_ref | URL of the website you visited prior to accessing IAB Europe’s website | 6 months |
| _pk_ses, _pk_cvar or _pk_hsr | String of characters to temporarily store information about your visit | 30 minutes |
How can you control cookies?
You can review and control how cookies are used on this website here.
You can also delete or block cookies by changing the settings on your browser. For more information on how to configure your browser, please visit: https://www.allaboutcookies.org/manage-cookies/.
If you use different devices to access our websites, you will need to ensure that each browser of each device is set to your cookie preference.
