Cookie Policy

What are cookies?

Cookies are small text files that may be stored on your computer or other device when you visit a website. They are generally used to make websites work, to facilitate browsing on the website, to keep track of your movements within the website, to remember your login details, to optimize technical management, and so on.

Why does this website use cookies?

IAB Europe uses strictly necessary cookies for the website to function properly. Based on your consent, IAB Europe also uses cookies to compile anonymous and aggregate statistics:

  • to analyse how the website is used by improve the use and the functionality of the website; and
  • to tailor the website and products to its audience’s needs and preferences. 

IAB Europe does not use the collected information to create visitor profiles.

What- cookies does IAB Europe use?

The IAB Europe website only uses Google Analytics cookies. Google Analytics is a web analysis service of Google Ireland Limited that measures how users interact with the site. 

On behalf of IAB Europe and based on your consent, Google will use this information to assess your use of the website, to compile reports on website activity and to provide IAB Europe with other services related to website and Internet use. 

IAB Europe uses the IP anonymization tool offered by Google Analytics in order to ensure anonymous collection of IP addresses (so-called IP masking). The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.  

As part of providing its services, Google may transfer, store and process your personal data in the United States or any other country in which Google maintains facilities under its standard contractual clauses available here The data is automatically deleted after 14 months.

How can you control cookies?

You can review and control how cookies are used on this website here.

You can also prevent Google from collecting data relating to your use of the website and other websites by installing this opt-out tool: https://tools.google.com/dlpage/gaoptout?hl=en. For more information on terms of use and data protection, please visit https://support.google.com/analytics/answer/6004245.

You can also delete or block cookies by changing the settings on your browser.  For more information on how to configure your browser, please visit:https://www.allaboutcookies.org/manage-cookies/.

If you use different devices to access our websites, you will need to ensure that each browser of each device is set to your cookie preference.