Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Lauren Wakefield
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11/04/2025
Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the […]
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New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Lauren Wakefield
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08/04/2025
Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]
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IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
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03/04/2025
Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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Blog

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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
|
16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
Read More »

Privacy Innovation in Focus at Interact 2025: Unlocking the Power of PETs for a Trusted Digital Ecosystem

Lauren Wakefield
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15/05/2025
With Interact 2025 just around the corner, we’re continuing to highlight some of the stand-out sessions scheduled at this year’s […]
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The Market Court’s Ruling on IAB Europe and the TCF - Guest Blog post by Peter Craddock, Partner, Keller and Heckman LLP. 

Helen Mussard
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15/05/2025
Peter Craddock is a lawyer with a software development background, offering a unique blend of legal and technical knowledge. Based […]
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[Guest Member Blog Post] Cross-Generational Shift to Streaming TV Revealed by FreeWheel's CTV Barometer

Nicole Laleva
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14/05/2025
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]
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One Week to Go: Last Chance to Save on Interact 2025!

Lauren Wakefield
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13/05/2025
We’re just one week away from Interact 2025, happening on 20th-21st May at nHow Brussels – and this is your […]
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Setting the Standard: Advancing Retail Media Measurement Across Europe

Lauren Wakefield
|
13/05/2025
Retail Media has firmly established itself as one of the most dynamic and fastest-growing spaces in digital advertising. As investment […]
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