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News

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices …

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Read More »

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

75% of Europeans surveyed would choose today’s experience of the internet over an internet without …

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet Read More »

Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011

Brussels, 31 March 2021 – IAB Europe today announced the formal withdrawal of the “IAB …

Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011 Read More »

Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues

IAB Europe would like to share the open letter that IAB Poland has sent to …

Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues Read More »

Press Statement – IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services

10 February 2021, Brussels, Belgium — Today, the EU Member States agreed on a negotiating …

Press Statement – IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services Read More »

IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …

IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare Read More »

Blog

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year Read More »

Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies Read More »

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy Read More »

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »