Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Announces New Chair and Vice-Chair of the Sustainability Standards Committee

Nicole Laleva
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14/03/2025
IAB Europe is pleased to announce the election of Steffen Hubert, Associate Director & Sustainability Lead at ProSiebenSat.1, representing BVDW, […]
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IAB Europe Releases Latest Annual State of Readiness Report Highlighting Progress in Digital Advertising Sustainability

Lauren Wakefield
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19/02/2025
68% of respondents think the industry should consider the carbon footprint of the consumption it drives Nearly half (48%) of […]
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IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

Lauren Wakefield
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16/01/2025
Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]
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Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Nicole Laleva
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14/01/2025
Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]
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IAB Europe Announces First Speakers for Advertising Horizons: Fuelling Europe’s Digital Future

Lauren Wakefield
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19/12/2024
Leaders from across the digital advertising ecosystem, EU Commission, and education institutions, including Criteo, Meta, DG JUST, and Télécom Paris, […]
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IAB Europe’s Expectations for the New European Commission

Nicole Laleva
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05/12/2024
Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]
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Blog

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Spotlighting the Women of IAB Europe – Meet Our New Products & Services Director Colombe Michaud

Lauren Wakefield
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17/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 1/2025

Nicole Laleva
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14/03/2025
IAB Europe, Alliance Digitale, IAB Italia, IAB Polska, IAB Spain, IAB Sweden, SPIR and VIA Nederland have responded to the […]
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Spotlighting the Women of IAB Europe – Meet Our Marketing & Events Coordinator Nicole Laleva!

Lauren Wakefield
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14/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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Key Takeaways from IAB Europe’s Session at E-Commerce Berlin: Retail Media Growth Trends, Opportunities & Success Factors

Lauren Wakefield
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13/03/2025
On 19th-20th February 2025, ECommerce Berlin was back with a bang, bringing together a diverse and engaged community of professionals […]
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Retail Media: What is the Buy-Side Looking For? A Q&A with Members of Our Retail Media Committee

Lauren Wakefield
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12/03/2025
What is the buy-side looking for when it comes to Retail Media in 2025? We asked members of our Retail […]
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Advertising Amidst Adversity: War Diaries from IAB Ukraine's CEO, Anastasiya Baydechenko

Lauren Wakefield
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11/03/2025
In this exclusive new monthly blog series, Anastasiya shares her firsthand experiences of navigating the digital advertising industry in Ukraine […]
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