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News

IAB Europe Releases New Guide to Native Advertising

The guide provides up-to-date insight into native ad formats and key considerations and best practices …

IAB Europe Releases New Guide to Native Advertising Read More »

IAB Europe Releases A New Guide To In-Gaming

Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB …

IAB Europe Releases A New Guide To In-Gaming Read More »

Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Brussels, 5 November 2021 – IAB Europe is informed by the Belgian data protection authority …

Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe Read More »

IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today …

IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA) Read More »

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads Read More »

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models Read More »

Blog

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

One of the key objectives of IAB Europe and the National IABs is to build …

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

Help Us Uncover the State of Online Video with PubMatic Read More »

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

IAB Europe Welcomes New Chair of the Programmatic Trading Committee Read More »

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs Read More »

Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

Have Your Say in IAB Europe’s Annual Industry Polls Read More »

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »