Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe’s Expectations for the New European Commission

Laleva
|
05/12/2024
Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]
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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing the IAB Europe Academy: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of the IAB Europe Academy, an educational initiative designed to provide training courses […]
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IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement

Lauren Wakefield
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30/10/2024
Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]
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IAB Europe Public Statement on the Draghi Report

Lauren Wakefield
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22/10/2024
IAB Europe welcomes the report on “The future of European competitiveness”, prepared by Mario Draghi, and its comprehensive analysis of […]
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IAB Europe Publishes Repository of European IAB’s Initiatives

Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
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Blog

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IAB Europe and the IAB Release Final In-Store Retail Media Standards

Lauren Wakefield
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03/12/2024
Why is in-store Retail Media an under-invested channel, despite its significant traffic potential? IAB Europe and the IAB have taken […]
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[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress

Laleva
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02/12/2024
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]
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Driving Transformative Change - All You Need to Know about the IAB Europe Academy Environmental Sustainability Course 

Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]
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[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]
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How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Laleva
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27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]
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[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Laleva
|
26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
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