Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

Lauren Wakefield
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16/01/2025
Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]
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Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Nicole Laleva
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14/01/2025
Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]
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IAB Europe Announces First Speakers for Advertising Horizons: Fuelling Europe’s Digital Future

Lauren Wakefield
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19/12/2024
Leaders from across the digital advertising ecosystem, EU Commission, and education institutions, including Criteo, Meta, DG JUST, and Télécom Paris, […]
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IAB Europe’s Expectations for the New European Commission

Nicole Laleva
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05/12/2024
Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]
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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing IAB Europe Training: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of IAB Europe Training, an educational initiative designed to provide training courses for […]
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Blog

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Introducing IAB Europe’s Retail Media Roundtable - A New Podcast Mini-Series

Lauren Wakefield
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31/01/2025
Retail Media continues to grow at a rapid pace, remaining one of the industry's hottest topics this year. Staying ahead […]
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Performance Marketing Unlocked 2025: A Must-Attend Event for Performance Marketers 

Lauren Wakefield
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30/01/2025
IAB Europe is thrilled to announce our media partnership with Performance Marketing World: Unlocked 2025, the premier event for marketers […]
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One Week to Go: Discover the Sessions Redefining Digital Advertising!

Nicole Laleva
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28/01/2025
The wait is almost over! In just one week, on 4th February, Advertising Horizons 2025 will gather Europe’s brightest policy […]
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Driving Retail Media Forward: Key Takeaways from IAB Europe’s Q1 2025 Retailer Leaders’ Council 

Lauren Wakefield
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27/01/2025
What a start to 2025! On 22nd January, we headed to London for our first Retailer Council for the year, […]
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Meet the EU Policymakers Driving the Future of Digital Advertising at Advertising Horizons

Nicole Laleva
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23/01/2025
IAB Europe is proud to announce the participation of distinguished policymakers and EU leaders at Advertising Horizons: Fuelling Europe’s Digital […]
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Advertising Horizons 2025: Five Reasons to Attend the Must-Attend Policy Event of the Year

Lauren Wakefield
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21/01/2025
Have you secured your space to attend Advertising Horizons 2025? Taking place on 4th February in Brussels, IAB Europe’s flagship […]
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