Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

Amy Mazzola
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22/02/2024
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
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IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Lauren Wakefield
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15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]
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IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Lauren Wakefield
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08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]
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IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

Amy Mazzola
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25/01/2024
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]
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IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee

Lauren Wakefield
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24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]
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IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

Amy Mazzola
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22/01/2024
Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]
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Blog

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IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Amy Mazzola
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22/02/2024
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]
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Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

Amy Mazzola
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22/02/2024
IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]
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The Programmatic Trading Committee's Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
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20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]
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Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]
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Become a Fountain of Knowledge: Explore Our New Resource Hubs Today!

Lauren Wakefield
|
07/02/2024
Ever wanted to find a certain resource on a specific industry topic but haven’t known where to start? Look no […]
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Key Highlights from our First Retail Media Standards for Europe Workshop

Amy Mazzola
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06/02/2024
On the 22nd and 23rd of January, representatives from 15 retailers in Europe gathered to discuss and debate various retail […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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