Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Publishes Repository of European IAB’s Initiatives

Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
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IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact

Lauren Wakefield
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16/09/2024
Brussels, Belgium, 16th September 2024  – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
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IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions

Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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Blog

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The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success

Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]
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Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
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The Retail Media Revolution: 2024 State of Play and Outlook in Europe

Lauren Wakefield
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03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
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[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising

Amy Mazzola
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02/10/2024
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]
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A Q&A with IAB Europe’s Retail Media Committee - A Full Funnel Approach with Retail Media

Lauren Wakefield
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26/09/2024
Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through […]
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Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain

Lauren Wakefield
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26/09/2024
We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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