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IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
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23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
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Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
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02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
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IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
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22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
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IAB Europe Announces Re-Election of Chair and Vice-Chair of the Retail & Commerce Media Committee

Lauren Wakefield
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21/01/2026
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
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IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

Lauren Wakefield
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15/01/2026
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
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IAB Europe Welcomes IAB Tech Lab’s Agentic Roadmap for Digital Advertising 

Lauren Wakefield
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09/01/2026
Brussels, Belgium, 9th January 2026 – IAB Europe welcomes the announcement by IAB Tech Lab of its Agentic Roadmap for […]
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Blog

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Exploring Europe’s Developing Digital Advertising Landscape With Three New Interactive Industry Maps 

Nicole Laleva
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20/05/2026
From the continued rise of Retail Media and Connected TV (CTV) to the industry-wide shift towards addressable solutions, Europe’s digital […]
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Why CTV Measurement Transparency Matters More Than Ever

Lauren Wakefield
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18/05/2026
Our Senior Director of Industry Development & Marketing, Marie-Clare Puffett, shares why measurement and transparency in CTV are so important […]
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Bringing Retail Media Learning In-House: Bespoke Training with bol 

Lauren Wakefield
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14/05/2026
Earlier this month, we were delighted to deliver a bespoke Retail Media training session for around 70 participants at bol’s […]
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IAB Europe Launches Summer 2026 Training Programmes on Retail Media and Sustainability in Digital Advertising

Lauren Wakefield
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13/05/2026
This summer, we are bringing back two specialist online training courses designed to help digital advertising professionals like you strengthen […]
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Save the Date: Our Retail Media Impact Summit Returns to Amsterdam on 7th October

Lauren Wakefield
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08/05/2026
Retail Media growth shows no signs of slowing down. But the conversation is changing. That’s why we’re excited to announce […]
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What Role Does Retail Media Data Play in Shaping CTV Campaigns? A Q&A With Members of Our Retail & Commerce Media Committee and CTV Working Group

Lauren Wakefield
|
07/05/2026
Retail Media data is rapidly transforming Connected TV (CTV), bringing verified purchase signals and real shopper intent into an environment […]
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