Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe Supports Comparable Digital Advertising Emissions Data with New carbon.json Voluntary Disclosure Specification, Now Open for Public Comment

Lauren Wakefield
|
20/05/2026
Brussels, Belgium, 20th May 2026 – IAB Europe has announced the opening of a public feedback period for carbon.json, a […]
Read More »

IAB Europe Tackles CTV Transparency and Measurement Consistency with New Framework, Now Open for Public Comment

Lauren Wakefield
|
30/04/2026
Brussels, Belgium - 30th April, 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, […]
Read More »

Announcing the New Working Group Leads for Programmatic

Lauren Wakefield
|
02/04/2026
We are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. […]
Read More »

IAB Europe Releases 2026 State of Readiness Report Revealing AI Concerns, Regulatory Pressure and Broader Sustainability Priorities Across Digital Advertising

Lauren Wakefield
|
04/03/2026
Brussels, Belgium, 4th March 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
Read More »

IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
|
23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
Read More »

Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
|
02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
Read More »

Blog

VIEW ALL BLOG POSTS

MIXX Awards Europe 2026 Entry Deadline Extended to 31st July

Lauren Wakefield
|
22/07/2026
Some Stories Are Worth Telling Properly Great campaigns deserve more than a last-minute awards entry. That's why we've extended the […]
Read More »

IAB Europe and TikTok Roundtable Explores How Modern Marketing Can Power ROI in an AI-First Era

Lauren Wakefield
|
21/07/2026
On 2nd July, IAB Europe hosted a roundtable in partnership with TikTok, bringing together senior industry leaders to explore how […]
Read More »

Once In, Always In: The Promise Behind This Year's MIXX Awards Europe

Lauren Wakefield
|
21/07/2026
In this blog post, our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, shares what lies behind the Once In, […]
Read More »

[Guest Member Blog] Europe's Marketers Just Told Us What They Value Most In Measurement. It Wasn't Accuracy

Nicole Laleva
|
20/07/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer at iubenda, who explores why […]
Read More »

MIXX Awards: The Value of Awards & Tips for a Winning Campaign

Nicole Laleva
|
16/07/2026
Awards occupy a particular position in our industry. People hold a range of views on them, shaped by different experiences. […]
Read More »

Beyond the Boom: What's on the Agenda at the Retail Media Impact Summit 2026

Nicole Laleva
|
15/07/2026
Retail Media has moved from an emerging opportunity to one of digital advertising's most important growth drivers. Across Europe, retailers […]
Read More »
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram