Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Nicole Laleva
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14/01/2025
Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]
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IAB Europe Announces First Speakers for Advertising Horizons: Fuelling Europe’s Digital Future

Lauren Wakefield
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19/12/2024
Leaders from across the digital advertising ecosystem, EU Commission, and education institutions, including Criteo, Meta, DG JUST, and Télécom Paris, […]
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IAB Europe’s Expectations for the New European Commission

Nicole Laleva
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05/12/2024
Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]
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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing IAB Europe Training: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of IAB Europe Training, an educational initiative designed to provide training courses for […]
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IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement

Lauren Wakefield
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30/10/2024
Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]
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Blog

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Retail Media Spotlight: Guide to Sponsored Ads, Training, a Great Debate & More

Lauren Wakefield
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17/04/2025
Welcome to the April edition of our Retail Media Spotlight. As we spring into Q2, we’re bringing you the latest updates, […]
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[Guest Member Blog] Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

Nicole Laleva
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17/04/2025
In this week's guest member blog post, we hear from Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima as he […]
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Why You Can’t Afford to Miss Interact 2025: 5 Reasons to Join Us in Brussels

Lauren Wakefield
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15/04/2025
Interact 2025 is fast approaching - and trust us when we say, this is the must-attend event for anyone invested […]
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[Guest Member Blog] The Open Internet Is at a Tipping Point — and Advertising Is Holding the Line

Lauren Wakefield
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10/04/2025
In this week's guest member blog post, we hear from Emma Newman, Chief Revenue Officer at PubMatic as she explores […]
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Lights, Camera, CTV! IAB Europe Launches the Must-Join CTV Working Group

Lauren Wakefield
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10/04/2025
CTV trailblazers — if you’re serious about driving real change in Europe’s connected TV landscape, we’ve got one simple question […]
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An Internet Without Personalised Ads: Is It in the Best Interests of European Consumers?

Lauren Wakefield
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09/04/2025
Personalised ads are a key driver of the free and open Internet as well as a consumer expectation around the […]
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