Interactive Advertising Bureau

Sustainability in Digital Advertising

The digital advertising industry has a shared responsibility to drive and achieve sustainability.

Our Sustainability Hub features the work of IAB Europe, created in collaboration with National Federations and our members, to showcase what we are doing and the steps we are taking to support and act on this important topic.

Why is Sustainability in Digital Advertising Important?

In recent years, sustainability has risen to the forefront of discussions in the digital advertising industry, evolving from a niche concern to a widely acknowledged priority.

Recognising the significant environmental impact of internet-related activities, devices, and supporting systems, the industry has a responsibility to address the climate crisis and to take decisive action to ensure a sustainable advertising choice for brands and, more importantly, to reduce the overall carbon footprint of the digital advertising ecosystem.

For further information on how IAB Europe is uniting with National Federations to tackle climate action, read here:

Latest News and Resources

State of Readiness - Sustainability in Digital Advertising Report 2024

March 26th, 2024

IAB Europe's The Great Debate: Sustainability in Digital Advertising

Harmonising Language Use for Sustainability Approaches in Digital Advertising: Recommendations from IAB Europe’s Sustainability Standards Committee

That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Sustainability Guidance in Digital Advertising

S5. Ep 1 – Sustainable Digital Advertising: The IMPACT+ Journey 

IAB Europe's Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

That’s a Wrap! Check Out the Highlights and Session Recordings From Our First Great Debate of the Year on Sustainability in Digital Advertising

IAB Europe’s Sustainability Standards Committee Share Agreed Definition of Sustainable Digital Advertising

State of Readiness - Sustainability in Digital Advertising Report

IAB Europe Sustainability Standards Committee

The Sustainability Standards Committee is a multi-stakeholder group that aims to drive sustainability in the digital advertising industry. It acts as a central point of collaboration to create best practices and new standards for the delivery of digital advertising in Europe.

The committee brings industry stakeholders together to share expertise and to deliver on a work plan that helps to reduce the amount of energy consumed and emissions produced by digital advertising. The committee’s core focus areas are:

ESG Definitions and Business Guidance

ESG Methodology and Frameworks

ESG Policy and Regulation

Get Involved

Join IAB Europe’s Sustainability Standards Committee and help drive a more sustainable future for our industry.

The Committee meets once a month usually via a virtual conference call.

To find out more about how you can join and get involved in the committee's work please contact IAB Europe’s Marketing & Communications Director, Lauren - wakefield@iabeurope.eu or IAB Europe's Sustainability Manager Dimitris - beis@iabeurope.eu. You can also follow the link below to enquire.
Join today

Don’t Just Take Our Word For It

IAB Europe is working with leading businesses in Europe to drive sustainability in digital advertising. Here is what some of our members have to say:
  • Laura Wade

    Global Head of Sustainability Strategy, Essencemediacom

    "The IAB Sustainability Standards Committee has accelerated cross-market collaboration, education, and knowledge sharing on this industry-defining issue, providing a valuable foundation for members to understand and define what meaningful ambition and progress look like for a sustainable digital ecosystem."
  • Steffen Johann Hubert

    Associate Director & Sustainability Lead, ProsiebenSat.1 & Vice-Chair IAB Europe's Sustainability Standards Committee

    "In the IAB Europe Sustainability Standard Committee, we develop and set the essential framework conditions to ensure that the digital advertising industry can rapidly tackle the fundamental challenges of sustainable business. Our involvement in this complex challenge also enables us as a company to be directly informed about the dynamic evolution of the topic in politics and society."

  • Audrey Danthony

    Co-founder & Chief Product Officer, IMPACT+

    "Active participation in the IAB Europe Sustainability committee is really important for us, to share our expertise, best practices and results, and to better understand the needs of the different markets that make up IAB Europe’s membership.

    We are delighted to have already contributed to multiple pieces of content that are helping digital advertising players to navigate the many topics around sustainability.

    The Sustainability committee is made up of people who are highly engaged in helping their companies and our industry move to a more sustainable path, and the IAB Europe give them the support to amplify their impact though a whole continent!”
  • Benjamin Davy

    Sustainability Director, Teads

    "Joining the IAB Europe sustainability committee not only empowers us to share knowledge on assessing the environmental footprint of digital advertising but also keeps us informed about evolving ESG regulations. It's a collaborative space where we learn and contribute to address this collective challenge while staying ahead in an ever-evolving landscape."

Key Members & Partners

IAB Europe’s Own Sustainability Efforts

Sustainability Action Plan

IAB Europe’s Sustainability Standards Committee was created in October 2022 to help drive sustainability in the digital advertising industry. It acts as a central point of collaboration to create best practices and new standards for the delivery of digital advertising in Europe.

The role of the committee is to bring industry stakeholders together to share expertise and to deliver on a work plan that helps to reduce the amount of energy consumed and emissions produced by digital advertising. The committee’s core focuses are as follows...

IAB Europe Carbon Reduction Efforts

IAB Europe Carbon Offsetting Initiatives

IAB Europe Sustainability Policy and Regulation

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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