Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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April 13, 2026

Building a Suite of Truth: A Hybrid Approach to Measuring Incrementality by Meta

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April 10, 2026

Streams & Screens - Unlocking Spanish Viewing Behaviour and Ad Engagement

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April 9, 2026

IAB Europe’s Supply Chain Transparency Guidance - Questions for Partners

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April 3, 2026

dentsu, PubMatic, and SeenThis Exceeded Ctr Benchmarks By 70% While Avoiding Over 1 Tonne Of CO2 Emissions

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April 2, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 5: Brand Case Study

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April 2, 2026

Welcome to the Living Room Study 2026 by RTL AdAlliance

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April 1, 2026

IAB Europe's Guide to Programmatic for CTV

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March 23, 2026

The Growth Operating System: A Blueprint For Growth In An AI-Mediated World by Empathy Lab

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March 19, 2026

Alliance Digitale's Guide to Technical Standards for CTV

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March 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 4: Retailer Case Study

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March 18, 2026

[Watch on Demand] Inside The IAB Europe Retail Media Certification Programme

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March 12, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 3: Retailer Accounting for Retail Media Sales

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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