Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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March 19, 2025

[Watch on Demand] IAB Europe's Sustainability Case Study Webinar

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March 6, 2025

IAB Europe Guide to Native Ad Formats for Retail Media Networks

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February 26, 2025

[PubMatic] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Impact Plus] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Cedara] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Footsprint] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Carbon Footprint Initiative] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Initiative Media] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Tappx] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Nexd] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Greenbids] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 19, 2025

State of Readiness - Sustainability in Digital Advertising Report 2025

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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