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Blog Archive

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IAB Spain launches the first Influencers Marketing White Paper

The White Paper defines new influencer marketing ecosystem and establishes the structure of an influence …

IAB Spain launches the first Influencers Marketing White Paper Read More »

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IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across …

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising Read More »

New IAB Europe Programmatic Trading Committee Chair outlines his vision

New IAB Europe Programmatic Trading Committee Chair outlines his vision

David Goddard was elected as Chair of the Programmatic Trading Committee on 14th November 2019 …

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IAB Europe Brand Safety poll

IAB Europe Brand Safety poll

The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide …

IAB Europe Brand Safety poll Read More »

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TCF v2.0 – Vendor Registration now Open!

IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second …

TCF v2.0 – Vendor Registration now Open! Read More »

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Programmatic Audio Blog series – Measurement and Supply

Digital audio is not a new concept but as it grows it is causing a …

Programmatic Audio Blog series – Measurement and Supply Read More »

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The Benefits of Implementing the Transparency & Consent Framework v2.0

First published here.   Following an inclement few months, which included the Information Commissioner’s Office …

The Benefits of Implementing the Transparency & Consent Framework v2.0 Read More »

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Nurturing the renaissance in audio advertising

First published here.   The industry needs to work together to convert the promises of …

Nurturing the renaissance in audio advertising Read More »

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Network Next – A Networking Event for National IABs from Across Europe

On the 10th & 11th October, IAB Europe hosted its second Network Next event of …

Network Next – A Networking Event for National IABs from Across Europe Read More »

IAB Europe launches new Legal Committee

IAB Europe launches new Legal Committee

IAB Europe is launching a new Legal Committee, open to all IAB Europe Members, to …

IAB Europe launches new Legal Committee Read More »