Blog Archive

IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »

IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

IAB Europe Reports: European Advertising spend 2008-2013 Read More »

Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

Millward Brown Research: AdReaction Video Creative in a Digital World Read More »

IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

IAB Report: Global Mobile Advertising Revenue 2013 Read More »

IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

IAB Report: Global Mobile Advertising Revenue 2012 Read More »

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Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …

Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries Read More »

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IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year Read More »

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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices …

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Read More »

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Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

75% of Europeans surveyed would choose today’s experience of the internet over an internet without …

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet Read More »

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies Read More »

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy Read More »

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »