Blog Archive

UNICEF creates a mobile campaign for UK charity to increase brand associations and donation intent.

Get the slides here.

AGOF – Digital Facts

The “digital facts” AGOF study will enable media planners to calculate reach and user data …

AGOF – Digital Facts Read More »

United Internet Media – Multi-Screen – A Peak into the Living Room!

An ethnographic study with eye tracking, which investigates the distribution of attention to the various …

United Internet Media – Multi-Screen – A Peak into the Living Room! Read More »

IAB UK – RealView

IAB UK commissioned this piece of research to investigate how consumers really use their devices …

IAB UK – RealView Read More »

IAB Serbia: Annual Online Audience Research

IAB Serbia and MindTake have set up an annual online audience research in Serbia that …

IAB Serbia: Annual Online Audience Research Read More »

United Internet Media and InteractiveMedia – Catch Me If You Can!

A study of the effects of the parallel use of several screens on attention and …

United Internet Media and InteractiveMedia – Catch Me If You Can! Read More »

IAB Turkey: Multiplatform Internet Audience Measurement

Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study …

IAB Turkey: Multiplatform Internet Audience Measurement Read More »

comScore: The Multi-Platform Majority

This research from comScore shows that consumers are increasing consuming digital media away from the …

comScore: The Multi-Platform Majority Read More »

Millward Brown Research: Making sense of multi-screen in Europe

The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. …

Millward Brown Research: Making sense of multi-screen in Europe Read More »

iab-logo

Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

iab-logo

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads Read More »

iab-logo

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

iab-logo

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

iab-logo

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models Read More »

iab-logo

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

iab-logo

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center Read More »

iab-logo

IAB Europe Releases A New Guide To Quality

28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital …

IAB Europe Releases A New Guide To Quality Read More »

iab-logo

More Free Industry Insider Webinars on Trust and Transparency For You to Join!

As part of our Trust and Transparency event series, we are hosting a range of Industry …

More Free Industry Insider Webinars on Trust and Transparency For You to Join! Read More »

iab-logo

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we hosted a range of …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »