Blog Archive

How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »

IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

IAB Report: Global Mobile Advertising Revenue 2012 Read More »

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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

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Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues

IAB Europe would like to share the open letter that IAB Poland has sent to …

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Press Statement – IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services

10 February 2021, Brussels, Belgium — Today, the EU Member States agreed on a negotiating …

Press Statement – IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services Read More »

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

Request for Proposal – TCF Vendor Compliance Programme Read More »

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IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …

IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare Read More »

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption Read More »

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »