Blog Archive
How has the Directive been transposed across Europe?
The chart below has been compiled by IAB Europe with the support of national IABs …
How has the Directive been transposed across Europe? Read More »
IAB Europe Reports: European Advertising spend 2008-2013
Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …
IAB Europe Reports: European Advertising spend 2008-2013 Read More »
Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …
Millward Brown Research: AdReaction Video Creative in a Digital World Read More »
IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
IAB Report: Global Mobile Advertising Revenue 2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
IAB Report: Global Mobile Advertising Revenue 2012 Read More »
IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?
In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …
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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising Read More »
Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues
IAB Europe would like to share the open letter that IAB Poland has sent to …
Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues Read More »
Press Statement – IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services
10 February 2021, Brussels, Belgium — Today, the EU Member States agreed on a negotiating …
Request for Proposal – TCF Vendor Compliance Programme
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …
Request for Proposal – TCF Vendor Compliance Programme Read More »
IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare
75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …
Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …
Want To Join The IAB Europe Team? New Position – Public Policy Officer
IAB Europe has an immediate opening for a Public Policy Officer. The position is a …
Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »