• Format: Single choice questions
• Duration: 60 minutes
• Exam questions: 80
• Pass Threshold: 70%
• Validity: 2 years

1. Defined Expertise: DIMAQ Europe defines the necessary knowledge level, giving professionals a clear roadmap for skill development.
2. Verified Competence: Through a rigorous certification exam, your expertise is verified, ensuring you meet industry standards.
3. Continuous Improvement: The certification encourages continuous learning through various activities, including IAB working group meetings, accredited training, conferences, studies, and more.

After two years you will have the opportunity to renew your certification. There are two ways you can do this:

• Exam: Take the certification exam again after two years.
• Recertification Program: Accumulate points through participation in IAB activities and accredited programs for automatic renewal. This is a popular route that encourages continuous professional development throughout your career.

• Points Accumulation: Collect 50 points for Basic and 100 points for Professional level to automatically renew your certificate.

Several National IABs throughout Europe administer the prestigious DIMAQ Europe certification scheme. Below, you'll find contact details and website information for seamless initiation.

Reach out to your National IAB using the provided contact details. They will furnish you with comprehensive details to kickstart your certification journey, offering insights into preparatory trainings and exam locations.

In the event that your National IAB doesn't currently provide the DIMAQ Europe scheme, simply contact Ewa Opach at e.opach@dimaq.eu and we'll ensure you're swiftly set up for success.

Regardless of where you take the exam, rest assured that every certification holds equal weight and merit across the continent. Endorsed by IAB Europe, your DIMAQ Europe certificate becomes a testament to European-standard proficiency, showcasing your expertise to employers and peers across the diverse landscapes of the digital advertising industry.