Transparency & Consent Framework
The IAB Europe Transparency and Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, creating a true industry-standard approach.
The TCF’s simple objective is to help all parties in the digital advertising chain ensure that they comply with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
The TCF creates an environment where website publishers can tell visitors what data is being collected and how their website and the companies they partner with intend to use it. The TCF gives the publishing and advertising industries a common language with which to communicate consumer consent for the delivery of relevant online advertising and content.
IAB Europe and the TCF Steering Group set the policy for the TCF. In line with that policy, IAB Tech Lab develops and maintains the TCF’s technical specification.
INTRODUCING TCF v2.0
IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the TCF. You can see the press release here.
This follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers, and nine meetings with Data Protection Authorities (DPAs) throughout Europe.
TCF v2.0 has been developed to provide both users and operators of digital properties such as publishers and advertisers with greater transparency and control.
Click here to access full information including the Technical Specifications and Policies, guidance materials and support for the TCF v2.0
TCF AND GDPR
Europe is covered by the world’s strictest data protection rules. The EU General Data Protection Regulation (GDPR), which came into force on 25 May 2018, revolutionised the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for businesses to achieve lawful processing of personal information.