TCF – Transparency & Consent Framework

What is the Transparency & Consent Framework (TCF)? 

The IAB Europe Transparency and Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, creating a true industry-standard approach. 

The TCF’s simple objective is to help all parties in the digital advertising chain ensure that they comply with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

The TCF creates an environment where website publishers can tell visitors what data is being collected and how their website and the companies they partner with intend to use it. The TCF gives the publishing and advertising industries a common language with which to communicate consumer consent for the delivery of relevant online advertising and content. 

TCF v1.1 & v2.0 

On 25 April 2018, IAB Europe launched TCF v1 and on 21 August 2019, IAB Europe launched TCF v2. 

TCF Key Components 

The TCF is a combination of key resources: 

  • TCF Policy 
  • TCF Terms & Conditions 
  • Transparency and Consent String with Global Vendor List Format 
  • The Consent Management Platform API 

In addition:

  • The Global Vendor List (GVL) managed by IAB Europe, captures and stores the registration of Vendors working with website publishers and advertisers, as well as Consent Management Platforms (CMPs) who work with publisher sites.
  • The CMP Validator is managed by IAB Europe and oversees the compliance process of CMPs participating in the TCF.
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