Research, Definitions & Best Practices

IAB Europe’s industry committees develop various 101 overviews, educational guides and insights for established and emerging digital ad formats and channels ranging from CTV to E-commerce.

IAB Europe’s programme of research illustrates the value and growth of the digital industry across Europe, it proves the business contribution of digital advertising which may be under threat of adverse legislation and provides insight and education to the market via studies gaining the opinions of the industry on specific topics.

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