Programmatic Trading Committee
The Programmatic Trading Committee is a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.
Committee focus for 2019
The committee’s focus for 2019 is in the following key areas:
- Industry Guidance and Education – the committee is working a series of white papers, blogs and videos in established and emerging areas including audio advertising, connected TV and attribution
- Research – The committee will continue to produce insightful research reports to increase understanding of the programmatic trading market in Europe including the fifth wave of the industry benchmark survey, Attitudes to Programmatic Advertising and the European Programmatic Market Sizing study to understand the investment trends
- Trust and Transparency – The committee is committed to enhancing trust and transparency in the programmatic advertising supply chain. In order to do this it will continue to update the IAB Europe Transparency Guide which provides questions for each stakeholder category to ask of their partners at different stages of the supply chain.
Committee Chair and Vice-Chair
Chair: Simon Halstead, Senior Director, Exchanges and Supply, International, Verizon Media
Vice-Chair: Pierre Gauthier, IAB France Board Member and Director, International Development, Dr. Banner