Brand Advertising Committee

The mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

Committee Focus for 2022

In 2022 the BAC will meet monthly to provide the strategic direction for and oversee the following prioritises:

  • Combat stakeholder quality and transparency concerns and address the challenges that the industry faces, in order to fuel consumer trust and brand investment in the digital advertising and marketing ecosystem. 
  • Increase awareness and drive investment by providing best practices and guidance in emerging and established digital advertising channels and formats, including eCommerce, CTV, In-Gaming, and Audio. 

Committee Chair and Vice-Chair

  • Chair: Ryan Martin, Global Business Marketing - Program Manager, TikTok
  • Vice-Chair: Pending election 

Interested in joining the Brand Advertising Committee?

For more information on the Brand Advertising Committee please contact:
Lauren Wakefield (wakefield [at] and Helen Mussard (mussard [at]

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