Interactive Advertising Bureau
Knowledge Hub

Brand Advertising Committee

The mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

Committee Objective:

The mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

2022 Highlights:

  • Delivered the Trust and Transparency event series
  • Published two One Sheets - CTb and In-Gaming
  • Published Updated Buyer’s Guide to CTV
  • Guide to Disinformation is under way with projected release date in 2023
  • 101 Explanatory videos covering Sustainability, Retail Media, CTV & Disinformation as well as Research Metrics and Methodology and the 2023 Economic Outlook

Committee Chair and Vice-Chair:

  • Chair: Ryan Martin, Global Business Marketing - Program Manager, TikTok
  • Vice-Chair: Pending election 

Meeting Rota:

Committee meets on a monthly basis.

Interested in joining the Brand Advertising Committee?

For more information on the Brand Advertising Committee please contact:
Liz Haines (haines [at] stg-iabeurope-iabeuropeold.kinsta.cloud)

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram