Brand Advertising Committee

The mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

Committee Objective:

The mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

2022 Highlights:

• Delivered the Trust and Transparency event series
• Published two One Sheets - CTb and In-Gaming
• Published Updated Buyer’s Guide to CTV
• Guide to Disinformation is under way with projected release date in 2023
• 101 Explanatory videos covering Sustainability, Retail Media, CTV & Disinformation as well as Research Metrics and Methodology and the 2023 Economic Outlook

Committee Chair and Vice-Chair:

• Chair: Ryan Martin, Global Business Marketing - Program Manager, TikTok
• Vice-Chair: Pending election 

Meeting Rota:

Committee meets on a monthly basis.

Interested in joining the Brand Advertising Committee?

For more information on the Brand Advertising Committee please contact:
Liz Haines (haines [at] stg-iabeurope-iabeuropeold.kinsta.cloud)