The Research Committee provides strategic insight to drive digital advertising investment via its benchmarking and pan-European studies and surveys including the AdEx Benchmark report and partner reports; proving the value of digital advertising techniques which may be under threat of adverse legislation; insight and education to the market via studies gaining the opinions of the industry on specific topics; knowledge hub of member case studies highlighting the strength of digital advertising.
Committee Focus for 2019
The committee’s focus for 2019 is in the following key areas:
- Centre for Research Excellence and Consultation – Committee members are positioned as research ‘experts’ within the industry through the development of thought-leadership content, blogs, webinars etc.
- Value of Digital Advertising – Prove the value and growth of the digital advertising industry via the annual flagship AdEx Benchmark study – the definitive guide to the state of the European online advertising market.
- Insight, Survey and Good Practice Sharing – Understand the research needs and priorities of the industry to share and deliver relevant insight and education using our research reports, member and industry research reports such as our Attitudes to Programmatic Advertising study
Committee Chair and Vice-Chair
Chair: Anton Kopytov, Partner Technology Consulting, Mindshare
Vice-Chair: Pawel Kolenda, Research Director, IAB Poland