The Retail & Commerce Media Committee is a multi-stakeholder group that aims to increase understanding of the retail media and commerce advertising ecosystem, enable cross-stakeholder initiatives, and develop standards, particularly in the area of metrics and measurement, so that retail advertising in Europe can thrive.

2025 priorities include:

• Industry Education and Definitions - 101 Guide and Retail Media definitions updates. Plus new educational content, including a Guide to Sponsored Ad Products and a Guide to Native Ad Formats for Retail Media Networks.
• Standardisation & Guidelines - Updated measurement standards for Retail Media and new Incremental Sales Measurement Guidelines.
• Market Intelligence - Regular market sizing updates, updated capability mapping and usage reporting, and Attitudes to Retail Media Report.
• Thought-Leadership & Networking - Retail Media Impact Summit, Great Debate Retail Media Events, Q&A blog content on key topics & monthly showcasing sessions.

Chair & Vice-Chair:

• Chair: Jason Wescott, Global Head of Commerce Solutions, GroupM Nexus
• Vice-Chair: Patricia Grundmann, Chairwoman of Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Media & Retail Media, Managing Director OBI First Media Group

Interested in joining the Retail & Commerce Media Committee?

For more information on the Retail Media Committee please contact:
Marie-Clare Puffett - puffett@iabeurope.eu