Interactive Advertising Bureau

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IAB Europe Celebrates the Best in European Digital Advertising as 2026 MIXX Awards Europe Winners Are Revealed

Lauren Wakefield
|
08/10/2026
The 15th edition of the prestigious awards returns to an in-person celebration in Amsterdam, recognising outstanding creativity, innovation and effectiveness […]

Moloco Becomes First Technology Provider to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme

Lauren Wakefield
|
07/10/2026
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and […]

IAB Europe Opens Public Comment on New Responsible Digital Advertising Guidance

Lauren Wakefield
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01/10/2026
IAB Europe’s Sustainability Standards Committee has today opened the first volume of Within Reach: Practical Guidance for Responsible Digital Advertising […]

IAB Europe Launches Connected TV (CTV)  Measurement Framework and Transparency Principles

Lauren Wakefield
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01/10/2026
Framework sets out a common measurement structure and five transparency principles to support more consistent CTV reporting across Europe 1st […]

Agentic Ad Buying Gains Ground: IAB Europe Report Finds Over Half of Industry Expect Operational Scale Within a Year

Lauren Wakefield
|
24/09/2026
IAB Europe’s 2026 Impact of AI on Digital Advertising Report Reveals Rising Investment, Growing Agentic Expectations and Demand for Practical […]

IAB Europe Appoints Sonia Carreno as next Chief Executive Officer

Nicole Laleva
|
22/09/2026
Brussels, 22nd September, 2026, IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today announced […]

IAB Europe Advances In-Store and Travel Media Measurement with New Proposals Open for Public Comment

Lauren Wakefield
|
17/09/2026
17th September, Brussels, Belgium - IAB Europe, the European-level association for the digital marketing and advertising ecosystem, has today opened […]

MIXX Awards Europe 2026 Shortlist Announced

Lauren Wakefield
|
02/09/2026
Meet the campaigns in the running for Europe’s leading digital advertising awards and join us in Amsterdam as we reveal […]

IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy

Lauren Wakefield
|
23/07/2026
Industry-leading initiative brings together 17 markets to strengthen creator marketing worldwide through local events, shared knowledge, and a global digital […]
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