Interactive Advertising Bureau

News Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Lauren Wakefield
|
15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]

IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Lauren Wakefield
|
08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]

IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

Amy Mazzola
|
25/01/2024
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]

IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee

Lauren Wakefield
|
24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]

IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

Amy Mazzola
|
22/01/2024
Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]

IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 2/2023

Amy Mazzola
|
18/01/2024
Brussels, Belgium, 18 January 2024 - IAB Europe, in coalition with national trade association members representing thousands of companies operating […]

IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

Amy Mazzola
|
18/01/2024
New resource for media buyers provides an overview of on-site, off-site and digital in-store retail media ad opportunities offered by […]

IAB Europe Expresses Strong Concerns on The European Parliament’s Draft Report on GDPR Procedural Regulation

Amy Mazzola
|
17/01/2024
Digital Marketing and Advertising Association Calls for a Harmonised Cross-border Complaints Process  Brussels, 17th January, 2023 - IAB Europe, representing […]

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Amy Mazzola
|
19/12/2023
Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify was elected as the Chair of IAB Europe’s Programmatic Trading Committee […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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