Interactive Advertising Bureau

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IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

Lauren Wakefield
|
15/01/2026
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]

IAB Europe Welcomes IAB Tech Lab’s Agentic Roadmap for Digital Advertising 

Lauren Wakefield
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09/01/2026
Brussels, Belgium, 9th January 2026 – IAB Europe welcomes the announcement by IAB Tech Lab of its Agentic Roadmap for […]

IAB Europe Wins Appeal Against APD Decision on TCF Corrective Measures

Lauren Wakefield
|
09/01/2026
Brussels, Belgium - 9th January 2026: IAB Europe welcomes the ruling of the Belgian Market Court (part of the Brussels […]

New IAB Europe Report Reveals How Digital Advertising Shapes the Social Fabric of Today’s Media Ecosystem

Lauren Wakefield
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17/12/2025
17th December 2025, Brussels, Belgium - IAB Europe, the leading association for the digital advertising and marketing industry, has today […]

Announcing the New Co-Working Group Leads of Our AI Working Group

Lauren Wakefield
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12/12/2025
Since launching our newly formed Advertising & Media Committee earlier this year, we have been focused on bringing together experts […]

IAB Europe releases DSA Transparency Implementation Guidelines 1.2

Lauren Wakefield
|
04/12/2025
Supporting Multilingual and Accessible DSA Transparency:Standard texts now available in 24 languages 4th December 2025, Brussels, Belgium - As part […]

Celebrating Creativity -  IAB Europe’s 2025 MIXX Awards Europe Winners Revealed

Lauren Wakefield
|
27/11/2025
Brussels, Belgium, 27th November 2025 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]

IAB Europe Releases New Study on the Adoption of Addressability and Measurement Solutions Across Europe

Lauren Wakefield
|
26/11/2025
68% cite cross-platform data access as their top challengeOver 50% are testing or adopting Data Clean Rooms and Unified IDs […]

IAB Europe Sends Letter to the EDPB on the Initiative to Organise a Stakeholder Event on Anonymisation and Pseudonymisation Following the CJEU Ruling in EDPS v. SRB

Lauren Wakefield
|
19/11/2025
Brussels, Belgium, 17th November 2025: IAB Europe - together with ACEA (European Automobile Manufacturers’ Association), Connect Europe, EACA (European Association […]
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