IAB Europe Celebrates the Best in European Digital Advertising as 2026 MIXX Awards Europe Winners Are Revealed

The 15th edition of the prestigious awards returns to an in-person celebration in Amsterdam, recognising outstanding creativity, innovation and effectiveness across European digital advertising.

8th October 2026, Brussels, Belgium - IAB Europe, the European-level association for the digital advertising and marketing ecosystem, has announced the winners of its 2026 MIXX Awards Europe, celebrating the campaigns, brands and agencies delivering outstanding digital advertising work across the continent.

Marking its 15th anniversary, this year's awards brought the European digital advertising community together at Felix Meritis in Amsterdam on 8th October for an in-person celebration of creative excellence.

Under the theme ‘Once In, Always In. Made to Belong. Built to Last.’, the 2026 MIXX Awards Europe recognised work that goes beyond the moment, combining bold ideas, innovative technologies and effective strategies to create meaningful connections with audiences and deliver lasting impact.

With entries recognised across 24 categories, spanning AI, emerging technologies, Retail Media, Connected TV (CTV), gaming, social, creator-led campaigns and more, this year's winners demonstrate the breadth of creativity and innovation across Europe's digital advertising industry.

Celebrating the 2026 Grand Prix Winner

The prestigious 2026 MIXX Awards Europe Grand Prix was awarded to FireCatchers, created by Havas Play France for Sapeurs-Pompiers de France.

Selected as the standout campaign of this year's competition, FireCatchers was recognised for its powerful combination of social purpose, creative innovation and real-world impact. By transforming Twitch's pre-stream waiting screens into a wildfire detection network, the campaign demonstrated how creativity and technology can mobilise communities to address important societal challenges. 

Recognising Excellence Across Europe

The 2026 winners were selected by an expert judging panel that brought together senior leaders from some of the most influential companies in Europe's digital advertising industry, including WPP Media, UM, Publicis Media, Bauer Media Group Finland, P&G Haircare South East Europe, The Magnum Ice-Cream Company Turkiye and TikTok. 

Representing expertise across brands, agencies, media, technology and digital innovation, the panel assessed this year's entries to recognise campaigns that demonstrated outstanding creativity, innovative execution and measurable impact.

Their collective expertise and industry perspectives ensured a rigorous judging process, celebrating work that sets a high standard for digital advertising excellence across Europe.

2026 MIXX Awards Europe Winners

Grand Prix

FireCatchers - Sapeurs-Pompiers de France - Havas Play France

Full Category Winners

Advanced Video & CTV

Silver

No project without drama - HORNBACH - Mediaplus Germany GmbH & Co. KG

Bronze

How to save for a dream with PENNY - PENNY - OMD Germany GmbH, PION3ERS

Branded Entertainment

Gold

The Roblox Unbox - PLAYMOBIL® - Mediaplus Germany GmbH & Co. KG

Silver

Cleaning Up The Stream - Solo/Sanipak - LIVAD

Bronze

Body Royale: Trim to Win - Philips OneBlade - OMD Germany GmbH, OMG FUSE

Community-Built Campaigns

Gold

FireCatchers - Sapeurs-Pompiers de France - Havas Play France

Silver

Close, Closer, Cold Cuts - Rügenwalder Mühle - Mediaplus Germany GmbH & Co. KG

Bronze

NO REGERETS - La Roche-Posay - Cure Media

Creative Data Storytelling

Gold

Your posture is your future - Croatia Polyclinics - Bruketa&, Go2Digital, Millenium Promocija 

Silver

Everything Ocado - Ocado - Havas Media UK

Bronze

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable - McDonald’s - OMD Germany GmbH, Scholz & Friends

Creator & Influencer

Silver

Interactive Intermission - OTTO & Twitch - Mediaplus Germany GmbH & Co. KG

Bronze

The Awakener's Тeam - Teach for Bulgaria - Publicis Groupe Bulgaria, Digitas Sofia, MSL

Customer Experience

Gold

The Roblox Unbox - PLAYMOBIL® - Mediaplus Germany GmbH & Co. KG

Silver

UV Tattoo to Learn - ISDIN - Havas Play, Arena Media Spain

Bronze

PromoStick: from game to purchase - E-ZOO - Performics Ukraine, Leo Burnett Ukraine

DE&I

Silver

Okey - This Is a Discount Code - Sanipak - VML Istanbul

Digital Audio & Radio

Gold

Seat Belters - Better Beats for Better Driving - Allianz - Starcom, Forsman & Bodenfors

Silver

Killing Me Softly - ALS Liga - Ligue SLA - Serviceplan Belgium, Mediaplus Belgium

Bronze

McCrispy: I like it loud - McDonald’s - OMD Germany GmbH, OMD Create, Scholz & Friends

DOOH / OOH

Silver

Feel like a kid again - HORNBACH - Mediaplus Germany GmbH & Co. KG

Bronze

Your posture is your future - Croatia Polyclinics - Bruketa&, Go2Digital, Millenium Promocija 

Driving Environmental Change

Gold

FireCatchers - Sapeurs-Pompiers de France - Havas Play France

Driving Social Change

Gold

Your posture is your future - Croatia Polyclinics - Bruketa&, Go2Digital, Millenium Promocija

Silver

The Awakener's Тeam - Teach for Bulgaria - Publicis Groupe Bulgaria, Digitas Sofia, MSL

Bronze

A Blackout to Reconnect - Pikolin - Havas Play, Arena Media Spain

Gaming

Gold

The Roblox Unbox - PLAYMOBIL® - Mediaplus Germany GmbH & Co. KG

Silver

FireCatchers - Sapeurs-Pompiers de France - Havas Play France

Bronze

Report to Reward - Geizhals Preisvergleich - Mediaplus Austria GmbH & Co KG

Innovation with AI

Gold

Shell V-Power Feel Closer - Shell 

Silver

One System Over Manual Management: Scaling Across 40+ Countries and Growing by +68.8% -  ME-QR - Netpeak

Lullabies From Your Voice - Bepanthol Baby - Oliver Türkiye 

Bronze

From Transcript to Targeting: Growing CMO Voices with Trustmedia IQ - United Brands Association Belgium - Mediafin, Trustmedia & De Tijd L'Echo Connect

Innovative Collaboration

Silver

The E.ON Ad Break - E.ON Sweden - Mediaplus Nordics 

Bronze

Starbucks Tripleshot: A Full-Funnel Retail Media Activation by Arla, Salling Group and Adhese - Arla / Starbucks Tripleshot -Adhese

Marketing Effectiveness

Silver

Doritos Dolutos - Pepsico Turkiye - Naysworks 

Bronze

I Taught Grandma - NLB Komercijalna banka - Ovation BBDO/ Belgrade

Next-Gen Tech Activation

Silver

Işıltınla Mion Dünyasında Yer Al! - Migros / Mion - WPP Media, Mindshare 

Bronze

Shell V-Power Feel Closer - Shell

Omnichannel Media Strategy

Silver

Okey - Real Skin, Real Feel - Sanipak, VML Istanbul

Bronze

UV Tattoo to Learn - ISDIN - Havas Play, Arena Media Spain

Platform-Native Social

Gold

Killing Me Softly - ALS Liga - Ligue SLA - Serviceplan Belgium, Mediaplus Belgium

Silver

The Roblox Unbox - PLAYMOBIL® - Mediaplus Germany GmbH & Co. KG

Bronze

The Kruidnootburger - Bolletje - Havas Play Netherlands

Predictive Analytics & Audience Intelligence

Silver

Wake up! It's time to sleep - IKEA - Kinesso, The Newtons Laboratory

Bronze

COMFY Mobile: from top 2 in terms of volume to leader in terms of profitability — the window of opportunity strategy - COMFY - Netpeak

Everything Ocado - Ocado - Havas Media UK

Retail & Commerce Media

Silver

Interactive Intermission - OTTO & Twitch - Mediaplus Germany GmbH & Co. KG

Bronze

Everything Ocado - Ocado - Havas Media UK

Use of AI for Campaign Effectiveness

Silver

Shell V-Power Feel Closer - Shell

Bronze

One System Over Manual Management -  ME-QR - Netpeak 

Use of AI for Creativity

Silver

The Awakener's Тeam - Teach for Bulgaria - Publicis Groupe Bulgaria, Digitas Sofia, MSL

Bronze

Shell V-Power Feel Closer - Shell 

Use of AI for Optimisation

Gold

One System Over Manual Management -  ME-QR - Netpeak

Use of Emerging Tech

Silver

The Awakener's Тeam - Teach for Bulgaria - Publicis Groupe Bulgaria, Digitas Sofia, MSL

Bronze

BIC DROP: The Technique of - BIC STATIONERY/ BIC VIOLEX S.A. - Tempo OMD Hellas, Admine 

Creative Agency of the Year 

• Mediaplus Germany GmbH & Co. KG

Creative Director of the Year

• Jonas Frey - Mediaplus Germany GmbH & Co. KG
• Theresa Fechler - Mediaplus Germany GmbH & Co. KG

Art Director of the Year

• Jan Malicki - Game Changer
• Hans Zieringer - Mediaplus Germany GmbH & Co. KG

Copywriter of the Year

• Jonas Frey - Mediaplus Germany GmbH & Co. KG

Client Service of the Year

• Roberta Kranjec - Bruketa&

Brand representative of the Year

• Maja Tucakovic - Bruketa&

Strategist of the Year

• Sabrina Duchow - Mediaplus Germany GmbH & Co. KG

Client of the Year

• PLAYMOBIL®

Media Specialist of the Year

• Maximilian Zorg - Mediaplus Germany GmbH & Co. KG

For more information on the MIXX Awards Europe and to explore the 2026 winning campaigns, visit the IAB Europe website here.