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Blog Archive

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Meet IAB Europe at DMEXCO

The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t …

Meet IAB Europe at DMEXCO Read More »

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Programmatic Audio Blog series – developments, opportunities and challenges

Digital audio is not a new concept but as it grows it is causing a …

Programmatic Audio Blog series – developments, opportunities and challenges Read More »

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Digital Ad Spend in Europe – additional perspectives

Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising …

Digital Ad Spend in Europe – additional perspectives Read More »

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Member Research: Campaign overexposure has negative impact on branding performance

This week, IAB Europe member Sublime announced the results of its research into campaign efficiency …

Member Research: Campaign overexposure has negative impact on branding performance Read More »

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Unified ID – Why Identity becomes a key success factor in the post cookie era

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king …

Unified ID – Why Identity becomes a key success factor in the post cookie era Read More »

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In the works: the IAB Europe Digital Transformation Playbook – get involved!

When I wrote about digital transformation last year I prefaced that blog by admitting that …

In the works: the IAB Europe Digital Transformation Playbook – get involved! Read More »

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Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale Read More »

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Introduction to IAB Europe’s new marketing team

IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett …

Introduction to IAB Europe’s new marketing team Read More »

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The digital skill gap: why it matters and how you can get involved in addressing it

There are over 4 billion Internet users in the world[1]. That is higher than the …

The digital skill gap: why it matters and how you can get involved in addressing it Read More »

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As online video budgets increase – is the industry chasing short-sighted gains?

Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital …

As online video budgets increase – is the industry chasing short-sighted gains? Read More »