Blog Archive

New IAB Europe Programmatic Trading Committee Chair outlines his vision

New IAB Europe Programmatic Trading Committee Chair outlines his vision

David Goddard was elected as Chair of the Programmatic Trading Committee on 14th November 2019 …

New IAB Europe Programmatic Trading Committee Chair outlines his vision Read More »

IAB Europe Brand Safety poll

IAB Europe Brand Safety poll

The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide …

IAB Europe Brand Safety poll Read More »

TCF 2 1170x270 reg open new

TCF v2.0 – Vendor Registration now Open!

IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the …

TCF v2.0 – Vendor Registration now Open! Read More »

iab eu 1170x270

Programmatic Audio Blog series – Measurement and Supply

Digital audio is not a new concept but as it grows it is causing a …

Programmatic Audio Blog series – Measurement and Supply Read More »

iab eu 1170x270

Network Next – A Networking Event for National IABs from Across Europe

On the 10th & 11th October, IAB Europe hosted its second Network Next event of …

Network Next – A Networking Event for National IABs from Across Europe Read More »

Unified ID – What are the building blocks for solutions?

Unified ID – What are the building blocks for solutions?

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my …

Unified ID – What are the building blocks for solutions? Read More »

cologne-1078671_1920

Meet IAB Europe at DMEXCO

The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t …

Meet IAB Europe at DMEXCO Read More »

girl-1990347_1920

Programmatic Audio Blog series – developments, opportunities and challenges

Digital audio is not a new concept but as it grows it is causing a …

Programmatic Audio Blog series – developments, opportunities and challenges Read More »

adex in white 2018

Digital Ad Spend in Europe – additional perspectives

Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising …

Digital Ad Spend in Europe – additional perspectives Read More »

darts-102919_1920

Member Research: Campaign overexposure has negative impact on branding performance

This week, IAB Europe member Sublime announced the results of its research into campaign efficiency …

Member Research: Campaign overexposure has negative impact on branding performance Read More »