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Blog Archive

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IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem

Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, …

IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem Read More »

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Demystifying blockchain: present and future

The fact that the technology underpinning most of digital advertising evolves at breakneck speed is …

Demystifying blockchain: present and future Read More »

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How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic

Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, …

How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic Read More »

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Member blog: The State of Drive-to-Store Advertising 2019

At the recent Cannes Lions International Festival of Creativity, IAB Europe member S4M, the Drive-to-Store …

Member blog: The State of Drive-to-Store Advertising 2019 Read More »

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MIXX Awards Greece 2019

The MIXX Awards Greece celebrate and recognise the best digital advertising campaigns in the Greek …

MIXX Awards Greece 2019 Read More »

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IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event

On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online …

IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event Read More »

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IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2

It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 …

IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2 Read More »

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Drop shipping vs affiliate marketing: which one is right for you?

Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils …

Drop shipping vs affiliate marketing: which one is right for you? Read More »

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IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to …

IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients Read More »

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Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world? Read More »