Blog Archive
Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »
Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content
In this week’s member-guest blog post, we caught up with IAB Romania’s Director Executive, Ioana …
IAB Europe, TCF and NOYB’s War On Cookie Banners
This week’s guest editor for the IAB Europe blog is IAB Europe’s Legal Director, Filip …
IAB Europe, TCF and NOYB’s War On Cookie Banners Read More »
Interact Online 2021 – Event Wrap-Up
On 25th – 27th May 2021, IAB Europe hosted its flagship event live and online …
Interact Online 2021 – Industry Initiatives Highlights & Videos
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon …
Interact Online 2021 – Industry Initiatives Highlights & Videos Read More »
Interact Online 2021 – Policy & Data Protection Highlights & Videos
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that …
Interact Online 2021 – Policy & Data Protection Highlights & Videos Read More »
Interact Online 2021 – Standards & Frameworks Highlights & Videos
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that …
Interact Online 2021 – Standards & Frameworks Highlights & Videos Read More »
Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive
In this week’s member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, …
IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers …
IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing Read More »
IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …
IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up Read More »