IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem
Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, …
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Demystifying blockchain: present and future
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is …
How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic
Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, …
Member blog: The State of Drive-to-Store Advertising 2019
At the recent Cannes Lions International Festival of Creativity, IAB Europe member S4M, the Drive-to-Store …
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MIXX Awards Greece 2019
The MIXX Awards Greece celebrate and recognise the best digital advertising campaigns in the Greek …
IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event
On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online …
IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 …
Drop shipping vs affiliate marketing: which one is right for you?
Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils …
Drop shipping vs affiliate marketing: which one is right for you? Read More »
IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients
For decades, marketers have used traditional channels such as print, radio, TV and outdoor to …
Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …