Blog Archive

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

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Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

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New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

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New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

New Member Research – Facebook’s ‘Global State of Small Business Report’ Read More »

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data Read More »

Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes Read More »

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »

New Member Research – Facebook’s ‘Global State of Small Business Report’

New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

New Member Research – Facebook’s ‘Global State of Small Business Report’ Read More »

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2) Read More »

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data Read More »

Member Guest Blog Post: Responsible Marketing with First-Party Data

Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

Member Guest Blog Post: Responsible Marketing with First-Party Data Read More »

Dispelling some myths about the Transparency and Consent Framework v2.0

Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

Dispelling some myths about the Transparency and Consent Framework v2.0 Read More »

5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

Protected: Guest Blog Post – Where Facebook Stands

There is no excerpt because this is a protected post.