IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the …
Blog Archive
Programmatic Audio Blog series – Measurement and Supply
Digital audio is not a new concept but as it grows it is causing a …
Programmatic Audio Blog series – Measurement and Supply Read More »
Network Next – A Networking Event for National IABs from Across Europe
On the 10th & 11th October, IAB Europe hosted its second Network Next event of …
Network Next – A Networking Event for National IABs from Across Europe Read More »
Unified ID – What are the building blocks for solutions?
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my …
Unified ID – What are the building blocks for solutions? Read More »
Meet IAB Europe at DMEXCO
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t …
Programmatic Audio Blog series – developments, opportunities and challenges
Digital audio is not a new concept but as it grows it is causing a …
Programmatic Audio Blog series – developments, opportunities and challenges Read More »
Digital Ad Spend in Europe – additional perspectives
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising …
Digital Ad Spend in Europe – additional perspectives Read More »
Member Research: Campaign overexposure has negative impact on branding performance
This week, IAB Europe member Sublime announced the results of its research into campaign efficiency …
Member Research: Campaign overexposure has negative impact on branding performance Read More »
Unified ID – Why Identity becomes a key success factor in the post cookie era
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king …
Unified ID – Why Identity becomes a key success factor in the post cookie era Read More »
In the works: the IAB Europe Digital Transformation Playbook – get involved!
When I wrote about digital transformation last year I prefaced that blog by admitting that …
In the works: the IAB Europe Digital Transformation Playbook – get involved! Read More »
