Blog Archive

Interact Online with Industry Leaders on 3rd June – Register for free!

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe took the decision to postpone …

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IAB Europe Virtual Programmatic Day wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – The Post-Cookie Era Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – In-Housing Programmatic Trading Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – The State of Supply Path Optimisation Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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IAB Europe Virtual Programmatic Day – The Programmatic Transparency Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it …

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Interact Online! Meet The Speaker – Stephanie Hanson, Offering Manager, OneTrust

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

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Member Guest Blog Post – The Stages of The Pandemic by Comscore

Guest Blog Post written by Alex Gevers, Senior Insights Manager from Comscore As Senior Insights …

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IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

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Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

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Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

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Member Guest Blog: Admitad owner invests $3M in LetyShops

Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

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IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio

IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

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New Member Research – Facebook’s ‘Global State of Small Business Report’

New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

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Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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