The agenda for IAB Europe’s Retail Media Impact Summit is continuing to grow, with more senior voices and sessions now confirmed for 7th October in Amsterdam.
Under the theme Beyond the Boom: The Next Chapter of Retail Media Growth, the Summit will bring together 200 leaders from across Europe to tackle the questions that matter as Retail Media moves into its next phase.
But this isn’t a conference built around sitting back and watching presentations. Workshops, town halls, live polling and interactive discussion will put attendees at the heart of the day, creating practical conversations around where Retail and Commerce Media goes next.
With seven weeks to go, the programme is taking shape quickly.
IAB Europe members are eligible for discounted tickets. Contact the team at communication@iabeurope.eu for details.
Here’s a look at some of the latest additions...
The day will be led by event hosts Jason Wescott, Global Head of Commerce Solutions at WPP Media, and Deli Bom, Retail Media Expert, alongside a growing line-up of senior speakers from across the ecosystem.
Leading brand and retailer perspectives will include:
Gadiza Saaidi, Retail Media Lead Benelux (a.i.), Unilever
Lieke Buisman, Head of Partner Marketing & Retail Media, MediaMarkt Benelux
Max de Jong, Director Media Performance & Consumer Insights, AH Retail Media Services
Anais Constans, Chief of Staff, Retailink - Fnac Darty
They will be joined by technology partners and other industry voices including:
Lisa Avery, Director of Customer Success EMEA, Zitcha
Stanislas Lajouanie, VP, Head of Brands & Commerce Media – Europe & LATAM, LiveRamp
Rachel Smith, CEO, ExchangeWire
They join previously announced speakers including Bram van Asperen, Booking.com; James Taylor, Particular Audience; Paul Dahill, Koddi; and IAB Europe Chief Economist Dr. Daniel Knapp.
Sessions will also be hosted by industry experts including Yara Daher and Colin Lewis.
Explore the latest speakers and agenda.
The expanding agenda reflects the breadth of challenges and opportunities facing Retail Media as the market matures.
Travel as Media: New Standards, New Growth Engine
As Retail Media expands into new sectors, Travel Media is emerging as an important growth opportunity. This session will explore what sets the sector apart, why greater consistency in measurement matters and how media is becoming a genuine driver of growth across the travel industry.
The Credibility Gap: Why Retail Media Still Struggles to Win Merchant Buy-In
Retail Media may be growing rapidly, but proving its value beyond traditional media metrics remains a challenge. This interactive workshop will explore how performance can be connected more closely with the commercial outcomes that matter to retailers, from category growth and inventory movement to profitability.
The Next Frontier: Monetising Non-Endemic Demand in Retail Media
Non-endemic demand represents another major area of potential growth. This session will bring the opportunity to life through the real-world example of Opel and MediaMarkt Saturn, exploring what it takes to create value for the brand, retailer and shopper.
AI, Agentic Commerce and Data Maturity
There is plenty more already on the programme.
Interactive sessions will explore AI adoption in Retail Media, including where the industry is seeing real value today, alongside the growing conversation around agentic commerce and what AI-driven commerce could mean in practice.
A pan-European discussion will also bring together leaders from AH Retail Media Services, REWE Group, dunnhumby and LiveRamp to examine Retail Media data maturity across Europe and how businesses are moving from data to better decision-making.
Across the day, live polling, workshops, audience participation and open debate will give attendees the opportunity not just to hear where the market is heading, but to contribute to the conversation.
Retail Media’s next phase will depend on collaboration across brands, retailers, agencies, technology companies and the wider ecosystem.
Join us in Amsterdam on 7th October for a day of new insight, practical debate and conversations with the people driving Retail Media forward across Europe.
IAB Europe members are eligible for discounted tickets. Contact the team at communication@iabeurope.eu for details.
We’re grateful to all of our sponsors and partners for their support in making the Summit possible.
Join us for the MIXX Awards Europe Ceremony on 8th October and celebrate the best of European digital advertising alongside leading brands, agencies and industry peers.
Summit attendees can access a special MIXX Awards discount. Contact communication@iabeurope.eu for details.
