Blog Archive
DSA: The State of Play Ahead of the EP Plenary Vote
The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …
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The Four Pillars of the Future Advertising Ecosystem
We are jumping into the new year with a wonderful new guest blog post from …
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Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List
After a relaxing Christmas break, it’s time to consider what the new year has to …
Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »
Will There Be Retail-Santa This Year?
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …
That’s a Wrap! IAB Europe 2021 Highlights
The always delightful Christmas celebrations are upon us and a new year is fast approaching. …
Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side
In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …
The True Value of Digital Advertising Has Come into Sharp Relief
In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …
The True Value of Digital Advertising Has Come into Sharp Relief Read More »
IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available
One of the key objectives of IAB Europe and the National IABs is to build …
IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »
Help Us Uncover the State of Online Video with PubMatic
IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …
Help Us Uncover the State of Online Video with PubMatic Read More »
IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation Read More »
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP
Third-party verification is a vital step in the cross-industry drive for improved quality standards in …
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
Watch this recording in which we share and explore the findings of the latest IAB …
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation
Brussels, 17 July 2018 – The draft Code of Practice on Disinformation, drawn up by …
IAB Europe Report: Digital Brand Advertising and Measurement 2018
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …
IAB Europe Report: Digital Brand Advertising and Measurement 2018 Read More »
IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe Report: Attitudes to Digital Video Advertising
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
Advertising industry takes joint stance on fake news and online disinformation
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …
Advertising industry takes joint stance on fake news and online disinformation Read More »