Blog Archive
TCF v2.0 Google Integration Issue: 2.1a
A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …
Member Guest Blog Post by OneTrust – OTT App Compliance
Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …
Member Guest Blog Post by OneTrust – OTT App Compliance Read More »
New Post Third-Party Cookie Poll – Have Your Say!
The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …
New Post Third-Party Cookie Poll – Have Your Say! Read More »
IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR
Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …
IAB Europe Stands in Solidarity with IAB Belarus
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …
IAB Europe Stands in Solidarity with IAB Belarus Read More »
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation Read More »
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP
Third-party verification is a vital step in the cross-industry drive for improved quality standards in …
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
Watch this recording in which we share and explore the findings of the latest IAB …
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation
Brussels, 17 July 2018 – The draft Code of Practice on Disinformation, drawn up by …
IAB Europe Report: Digital Brand Advertising and Measurement 2018
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …
IAB Europe Report: Digital Brand Advertising and Measurement 2018 Read More »
IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe Report: Attitudes to Digital Video Advertising
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
Advertising industry takes joint stance on fake news and online disinformation
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …
Advertising industry takes joint stance on fake news and online disinformation Read More »