Blog Archive
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
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IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
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IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …
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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP
Third-party verification is a vital step in the cross-industry drive for improved quality standards in …
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
Watch this recording in which we share and explore the findings of the latest IAB …
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IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation
Brussels, 17 July 2018 – The draft Code of Practice on Disinformation, drawn up by …
IAB Europe Report: Digital Brand Advertising and Measurement 2018
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …
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IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe Report: Attitudes to Digital Video Advertising
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
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Advertising industry takes joint stance on fake news and online disinformation
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …
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