Blog Archive

DSA: The State of Play Ahead of the EP Plenary Vote

The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …

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The Four Pillars of the Future Advertising Ecosystem

We are jumping into the new year with a wonderful new guest blog post from …

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Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List

After a relaxing Christmas break, it’s time to consider what the new year has to …

Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »

Will There Be Retail-Santa This Year?

In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …

Will There Be Retail-Santa This Year? Read More »

That’s a Wrap! IAB Europe 2021 Highlights

The always delightful Christmas celebrations are upon us and a new year is fast approaching. …

That’s a Wrap! IAB Europe 2021 Highlights Read More »

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side Read More »

The True Value of Digital Advertising Has Come into Sharp Relief

In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …

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IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

One of the key objectives of IAB Europe and the National IABs is to build …

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

Help Us Uncover the State of Online Video with PubMatic Read More »

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IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …

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IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …

IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation Read More »

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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Third-party verification is a vital step in the cross-industry drive for improved quality standards in …

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP Read More »

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IAB Europe Webinar Recording: Digital Brand Advertising and Measurement

Watch this recording in which we share and explore the findings of the latest IAB …

IAB Europe Webinar Recording: Digital Brand Advertising and Measurement Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by …

IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation Read More »

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

IAB Europe Report: Digital Brand Advertising and Measurement 2018 Read More »

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IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …

IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST Read More »

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IAB Europe Report: Attitudes to Digital Video Advertising

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …

IAB Europe Report: Attitudes to Digital Video Advertising Read More »

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Advertising industry takes joint stance on fake news and online disinformation

On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …

Advertising industry takes joint stance on fake news and online disinformation Read More »