Blog Archive

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »

Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

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IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …

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IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …

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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Third-party verification is a vital step in the cross-industry drive for improved quality standards in …

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP Read More »

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IAB Europe Webinar Recording: Digital Brand Advertising and Measurement

Watch this recording in which we share and explore the findings of the latest IAB …

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by …

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

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IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …

IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST Read More »

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IAB Europe Report: Attitudes to Digital Video Advertising

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …

IAB Europe Report: Attitudes to Digital Video Advertising Read More »

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Advertising industry takes joint stance on fake news and online disinformation

On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …

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