Interactive Advertising Bureau
22 April 2024

Celebrating Earth Day: Resources to Support Sustainability in Digital Advertising

As we celebrate Earth Day, a momentous occasion dedicated to raising awareness about environmental issues and advocating for the protection of our planet, we wanted to take a moment to recognise the collective efforts being made across our industry to achieve sustainability and remind you of the resources that are available to help us all play our part. 

To help mark the occasion, we proudly showcase some of the impactful work of our Sustainability Standards Committee, a multi-stakeholder group that aims to share expertise, resources, and guidance to help reduce the emissions produced by digital advertising. Through its collaborative efforts, the committee addresses key environmental, social, and governance (ESG) challenges and aims to integrate sustainability principles into the fabric of our industry.

Here are just a few of the great resources the committee has produced to help educate and encourage the reduction of GHG emissions in digital advertising that you can find in IAB Europe’s Sustainability Hub:

As we commemorate Earth Day, it's inspiring to see so many organisations in our industry taking active steps and meaningful action to support our planet - not just today but every day. We look forward to continuing the great work with our members across the ecosystem and to collectively achieving sustainability in our industry. 

To learn more about IAB Europe's sustainability initiatives, the work of the Sustainability Standards Committee, and how you can get involved, visit the Sustainability Hub here or contact the team at

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