Blog Archive

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices …

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Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

75% of Europeans surveyed would choose today’s experience of the internet over an internet without …

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet Read More »

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Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011

Brussels, 31 March 2021 – IAB Europe today announced the formal withdrawal of the “IAB …

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IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …

IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare Read More »

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IAB Europe Releases Guide to Ad Fraud

Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …

IAB Europe Releases Guide to Ad Fraud Read More »

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IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

IAB Europe Releases a Buyer’s Guide to Digital Audio Read More »

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

IAB Europe Releases a Guide to Programmatic Out of Home Advertising  Read More »

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IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers. Read More »

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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO) Read More »