Blog Archive

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

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Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

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IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …

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IAB Europe Releases Guide to Ad Fraud

Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …

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IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

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IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers. Read More »

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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO) Read More »

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Xandr and IAB Europe Release Connected TV Insider Report

CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …

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IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …

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IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd …

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