Blog Archive

IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …

IAB Europe Releases an Industry Guide to Contextual Advertising Read More »

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee Read More »

What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »

AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

iab-logo

IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …

IAB Europe Releases an Industry Guide to Contextual Advertising Read More »

iab-logo

Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations

Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads …

Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations Read More »

iab-logo

New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership …

New Advertising Industry Initiative Provides Transparency in Programmatic Transactions Read More »

iab-logo

IAB Europe’s Members Elect A New Board of Directors

Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board …

IAB Europe’s Members Elect A New Board of Directors Read More »

iab-logo

Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021!

IAB Europe is delighted to announce the 2021 winners for our prestigious MIXX Awards Europe …

Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021! Read More »

iab-logo

IAB Europe’s AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020

DESPITE THE PANDEMIC, EUROPEAN DIGITAL ADVERTISING MARKET GREW BY 6.3% TO €69BN. Brussels, Belgium, 25th …

IAB Europe’s AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020 Read More »

iab-logo

Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021!

Winners Will be Announced on 25th May! 20th May, 2021, Brussels, Belgium: IAB Europe is …

Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021! Read More »

iab-logo

IAB Europe Releases Guide to Brand Safety in CTV

Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in …

IAB Europe Releases Guide to Brand Safety in CTV Read More »

iab-logo

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices …

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Read More »

iab-logo

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

75% of Europeans surveyed would choose today’s experience of the internet over an internet without …

Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet Read More »