Blog Archive
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »
Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices …
IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Read More »
Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet
75% of Europeans surveyed would choose today’s experience of the internet over an internet without …
Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet Read More »
Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011
Brussels, 31 March 2021 – IAB Europe today announced the formal withdrawal of the “IAB …
Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011 Read More »
IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare
75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …
IAB Europe Releases Guide to Ad Fraud
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …
IAB Europe Releases a Buyer’s Guide to Digital Audio
Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …
IAB Europe Releases a Buyer’s Guide to Digital Audio Read More »
IAB Europe Releases a Guide to Programmatic Out of Home Advertising
AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …
IAB Europe Releases a Guide to Programmatic Out of Home Advertising Read More »
IAB Europe comments on Belgian DPA report
IAB Europe has been informed by the Belgian data protection authority, the APD, that it …
IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.
Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …
IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)
CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …
IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO) Read More »