Interactive Advertising Bureau
17 April 2024

4 Reasons Why You Should Attend Interact 2024 in Milan

Still thinking about attending IAB Europe's flagship Digital Advertising and Marketing Conference in Milan? With just over a month to go, here are four reasons why you should join us from 21st - 22nd May for Interact 2024

  1. An engaging agenda framed around thought-provoking questions

With a central theme of ‘The Big Questions. The Sharp Answers.’ our agenda will dive deep into, address, and provide answers to our industry’s most pressing questions, including:

  • Is the industry ready for the end of third-party cookies?
  • What do buyers really want from digital advertising?
  • Is TV programmatic buying finally going mainstream?
  • Are sustainability strategies delivering across the value chain?
  1. Diverse insights from esteemed industry-leading brands, agencies, and media owners

Across the two days, our stellar line-up of speakers will share their expertise, live on stage, to answer the industry’s biggest questions. Putting the ‘interactive’ back into Interact they will share their diverse thoughts, leaving you with the answers you need to drive your digital advertising strategy forward.

Hear from the following speakers and more:

Anna Kechekmadze, Global Digital Media Strategy Lead at Sanofi Consumer Healthcare

Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM) 

Steve Lockwood, Head of Client Measurement at TikTok

Michelle Perelman, Standards and Partnerships Director at Publicis Media Global

Martin Hoberg, Chief Adtech Officer at RTL Group

Nick Reid, SVP & Managing Director, EMEA at DoubleVerify

  1. Don’t just hear from industry experts. Participate too!

With sessions featuring live polls and audience Q&As, there will be plenty of opportunities to join in on the action, share your thoughts, and get your questions answered live. We want to hear from you too. 

  1. Extensive networking opportunities with European Leaders from across the ecosystem

Interact isn’t just about hearing from European experts. It’s about meeting, getting inspired, and sharing best practices with those in the know. Don’t miss this opportunity to expand your network and discuss the sharp answers with industry peers. 

Full conference details including the agenda, confirmed list of speakers, and ticket information can be found on the event page here.

Secure your spot at Interact 2024 below and be part of Europe's must-attend digital advertising conference. Register Now

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