Interactive Advertising Bureau

Interact 2024 Speakers

Joanna
Burton

Event
 Host 
Over the past 25 years, Joanna has worked for a range of advertising companies from Microsoft and AOL to AppNexus, Draft FCB, EW Scripps, Omniture and Rubicon Project.

Townsend 
Feehan

CEO at 
IAB Europe
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.

Daniel
Knapp

Chief Economist
 at IAB Europe
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.

Tiernan
O'Morain

Digital Transformation Director 
at Diageo 
.

Alessandra 
Marinacci 

Head of Brand at Telefon Italia Mobile - TIM Group
Alessandra Marinacci is an experienced brand and marketing professional who is currently responsible for all the brands of TIM Group. Before stepping into this position she had responsibilities in the tourism industry as Marketing Director overseeing Club Med brand's relaunch in Southern Europe and Emerging Markets among other projects. In 2015 she joined Puig to manage the flagship brand Paco Rabanne in PUIG and was coordinating all the media activities for the beauty brands of the group including Prada, Jean Paul Gaultier and Valentino. The previous 8 years she had growing responsibilities in the brand marketing team of Red Bull, in Italy and at global level as well. She moved the first step in the brand and marketing sector in P&G after the first work experience in the international institutions as European Economist. Throughout her multiple years in professional positions, she has managed teams across EMEA. Currently, she sits on the board of Telecontact Center, in the Association Historical Archive of Olivetti, Dress For Success, an organization that supports female empowerment, she is also a member of La Carica delle 101, a women's association supporting Italian startups, and a member of the CMO Council Europe Advisory Board.

Sascha
Dolling

General Manager at
Mediaplus Realtime
Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.

Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.

Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Anna
Kechekmadze

Global Digital Media Strategy Lead at Sanofi Consumer Healthcare
Anna is an expert in digital advertising, with 10+ years of experience (both on agency and advertiser side). In 2019 she joined Sanofi CHC to accelerate digital transformation and scale Precision Marketing approach. She is responsible for learning agenda & digital best practice roll-out, including Responsible Media. Sanofi CHC is member of Global Alliance of Responsible Media (GARM), Anna took part in working groups discussions on establishing sustainability standards for digital advertising, initiative lead by GARM & Ad Net Zero. Before this role, she has several positions at Dentsu France, fostering her knowledge in Ad-tech & Programmatic buying.

Michael Isaacs-Olaye

Business Development, EMEA at 
Integral Ad Science (IAS)
At IAS Michael Olaye leads Business Development for EMEA, working across Programmatic and Social Platforms and partnerships as well as helping to build out IAS’s gaming business globally. He has almost 14 years of experience in digital advertising and Ad tech.Prior to his role at IAS he held a similar position at Outbrain leading Business Development for EMEA and prior to that working at Rubicon Project (Magnite), where he lead the Buy-side for the Nordics and the UK.Previous to that Michael lived in Stockholm, Sweden for 7 years where he worked at local publishers The Local and Keystone Education Group leading international agency relationships.

Constantine
Kamaras

Chairman Emeritus at 
IAB Europe
A co-founder of IAB Europe in 2002 and its longest-serving BoD Chairman, Constantine is Chairman Emeritus of IAB Europe since September 2018. He is also a Project Lead at the European Online Publishers Association (OPA Europe), where he works with a select group of premium news brands on the association's "Best Practices in Digital Publishing" program. In his native Greece, he sits on the boards of leading digital companies, advising them on strategy and business development, as well as corporate and brand communications.

In a parallel life, Constantine is a best-selling author in his native Greece. His fourth novel, published by AthensVoice Books, will be available on bookstands in early May.

Beatriz
Pérez Montequi

Head of Sales Italy & Spain at Samsung Ads
Beatriz Pérez Montequi owns a university degree in Communication Sciences and another in Law. She started her career in media and advertising in Grupo Prisa more than 20 years ago. After 5 years she moved to Discovery Networks where, during 13 years as senior Commercial Director, she was responsible of the start-up and creation of a sales infrastructure in Spain, Portugal and later France and during the last period she also managed the distribution business. Currently as Head of Sales of Samsung Ads for Italy and Spain, Beatriz is responsible of the optimization of Samsung Ads portfolio in the region with the ambition to become a key partner for advertisers and media agencies by helping them finding their right consumers and reach them in the most relevant possible way.

David
Cohen

CEO at 
IAB US
David Cohen joined IAB in April 2020 as President and was named Chief
Executive Officer in September 2020. Cohen is a widely respected advertising
agency leader who, prior to IAB, served as President, North America for
MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment,
and innovation arm. In this role, Cohen was responsible for more than $20
billion in media spend. During his tenure, Cohen structured and executed large
global transactions on behalf of IPG and its clients, with such major IAB
member companies as Facebook, Google, Microsoft, Spotify, Twitter, and
Verizon Media. 93

Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. 26 From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising,
including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.


Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen
is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognised by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.

In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.

David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

Anastasiya
Baydachenko

CEO at 
IAB Ukraine
Former COO of ukrainian-british communication group Razom communication (IPG&Havas), CEO adpro/isobar, CDO Dentsu Ukraine.

18 years of managerial experience, 15 years in digital, 11 years as digital industry activist.

Strategic business consultant, certified consultant of Ichak Adizes methodology.

Implemented 5 company transformations, digital business transformation practitioner.

An author of 20 trainings and 8 books.

Arthur
Millet

Director General at 
Alliance Digitale

Paul-Antoine Strullu

Head of EMEA 
at Scope3
Paul-Antoine Strullu is Head of EMEA at Scope3. A solution-minded adtech expert and leader, he has taken on the digital sustainability journey as his next challenge. At Scope3, he oversees market development, business and operations across Europe.

Paul-Antoine began his career in aerospace before transitioning to designing complex software solutions. He significantly contributed to the development and ecosystem building across Europe at AppNexus (later known as Xandr). His efforts played a crucial role in the company's acquisition by AT&T and later by Microsoft, where he assumed a General Management role for International Markets.
With his adtech expertise, Paul-Antoine brings extensive industry experience in product and go-to-market strategies. He is passionate about staying up-to-date with evolving topics such as privacy and regulation.

As a business leader, Paul-Antoine champions cultural differences and aligning work with purpose. He has had the opportunity to break down silos within organisations of various sizes and actively mentors the next generation of tech leaders.

He is a French citizen and lives in Paris, France, with his wife and two sons.

Lauren 
Dick

Executive Director at
Mail Metro Media
Lauren is responsible for growing Mail Metro Media’s digital and ecommerce strategy. She consistently identifies and delivers new commercial opportunities for revenue diversification driven by product development, new commercial models, emerging technologies and market innovation.

A seasoned digital executive, with a wealth of experience across advertising, ad tech, commerce, and data strategies, Lauren has run sales and strategy across all major agency groups, as well as GroupM business at Weve - a joint venture from O2, EE and Vodafone to pool their marketing data. Over the past eight years, Lauren has been responsible for scaling Mail Metro Media’s digital suite across mobile, app, video and social platforms, building out the business’s market leading first party audience infrastructure.

One of Digiday’s inaugural “Changemakers”, Lauren is passionate about innovation and new technology, and how it can be harnessed to drive tangible outcomes for businesses.

Martin 
Hoberg

Chief International Adtech Officer 
at RTL Group

Christer
Ljones

Director of Advertising Data Capabilities at Schibsted

Anthony
Katsur

CEO at 
IAB Tech Lab
Anthony Katsur is a digital media veteran with more than twenty-five years of executive leadership at the intersection of technology innovation, business strategy, and growth. As Chief Executive Officer for IAB Tech Lab, Katsur is responsible for overseeing product, engineering, membership, and operations teams for the digital advertising industry's global technical standards-setting organisation.


Katsur has previously held business and technology leadership positions at companies including DoubleClick, MediaMath, Rubicon, Sonoboi, and most recently Nexstar Media Group, and more. A sought-after speaker, he has appeared at events including the National Association of Broadcasters, AdAge’s Brand Summit, and Advertising Week and has been quoted in AdAge, Adweek, AdExchanger, Digiday and The Wall Street Journal.

Pete
Danks

IAB Europe's Post Third-Party Cookie Working Group Lead

James
Allison

Director, Market Development 
at Advertima

Michelle
Perelman

Standards and Partnerships Director at Publicis Media Global
Michelle leads Global Standards and Partnerships across Publicis. She has wide experience delivering operational excellence across different marketing practices and a great focus on responsible digital activity. Her current scope involves managing integrity projects by implementing responsible and ethical efforts across main stakeholders on the media ecosystem, as well as developing smart initiatives for tech stakeholders to abide regulations, policies and legislations regarding Privacy, Accessibility, Sustainability, Safety, among others. She’s currently based between Madrid and London after many years working in LATAM and NYC scaling specialty business units.

Vincent
Flood

Founder and Editor-in-Chief at VideoWeek
Vincent Flood is the founder and Editor-in-Chief at VideoWeek, a London-based trade publication that covers the European video & CTV advertising market.

VideoWeek's events portfolio includes New Video Frontiers, TV Rise (Florence), VideoWeek Roadmap, the VideoWeek Villa (Cannes) and the European Video Awards.

VideoWeek also produce a number of industry guides to CTV Advertising (Europe and North America), the Future of Measurement, the The Retail Media Guide and The Guide to FAST.

Vincent is also host of the VideoWeek podcast which has featured long-form conversations with various industry luminaries including Sir Martin Sorrell, Keith Weed, Belinda J Smith, Tom Rogers, Rishad Tobaccowala, Shingy and Rory Sutherland.

Franck
Thomas

Public Policy Director 
at IAB Europe
A telecoms engineer by training, Franck is an experienced Brussels political adviser, with expertise in the digtial advertising, social media, telecoms, and cybersecurity sectors. He also has first-hand experience of the workings of the European Commission in humanitarian aid and civil protection.

At IAB Europe, he engages with and responds to the EU digital agenda, and wider trends and changes in digital advertising policy and regulation.

Kim
Ludlow

Head of International Retail Media Sales (EMEA & APAC) at Microsoft

Kim Ludlow Heads the International Retail Media Sales Division for Microsoft Advertising. She is responsible for introducing Microsoft's Omnichannel Digital Retail Media platform across EMEA and APAC.

Kim has spent over 20+ years across Digital Advertising, working within the Retail sector. She previously ran the retail media division at Tesco.com bringing a rich level of understanding within the retailer industry. Kim also launched and ran mySupermarket.co.uk the UK's Grocery comparison website for 9 years, unlocking new-to-market shopper journey and pricing insights for brands and retailers. Most recently, she launched CitrusAd in the UK and France, where she spent 5 years.

Kim joined Microsoft in Sept 2022 bringing knowledge and expertise to help grow our retailer footprint. Driving and increasing Onsite, Offsite, Network and Instore knowledge with new and existing Microsoft Retail Partners.

Adrien
Masson

Head of Ad Tech Sales, Southern Europe at Amazon Ads

Adrien joined Amazon Ads in 2014. He took part in the launch of the advertising business in France. He worked on structuring the retail media in France, and on developing relationships with media agencies. In 2020, he took over the management of Ad Tech sales in Southern Europe, bringing together planning, activation, and measurement capabilities with Amazon DSP, Amazon Publisher Direct, and Amazon Marketing Cloud.

He started his career with French publishers in the media and digital technology industry.

Marco
Magnaghi

Managing Director 
at GroupM Nexus

After graduating in Economics and Business, Marco Magnaghi worked in management consulting where he oversaw local and international business transformation projects, then he moved to an Italian FMGC brand where he served as Strategic Marketing Manager. In 2014, he joined GroupM as Chief Digital Officer at Maxus and later in Wavemaker. In this role, he supported clients of the market-leading media agency in managing the digital budgets of Italian and multinational companies, with a particular focus on digital transformation. At the end of 2023, he has become Managing Director of GroupM Nexus, supporting Wavemaker, EssenceMediacom and Mindshare in the activation of digital media campaigns and the development of digital transformation projects.


IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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