Interactive Advertising Bureau

Interact 2023 - Innovation, Sustainability & Growth

2023 will be the year of action for the industry. Becoming privacy first, tackling sustainability, and driving growth through innovation. How will this happen and by whom? European Leaders came together in Madrid to discuss this and more.

You can view the day one and day two recordings and highlights in our wrap-up blog post here.

For more information on what was covered in the agenda, check out the details below.

Agenda (CET) 

23rd May (CET)

 

09:45 - 10:45 - Registration 

 

10:45 - 10:50 - Introduction from the Host

  • Joanna Burton, Chief Strategy Officer, ID5

 

10:50 - 11:00 - Welcome & Introduction

  • Nicolas Rieul, Chair of the Board, IAB Europe
  • Reyes Justribo, CEO, IAB Spain
  • Townsend Feehan, CEO, IAB Europe

 

11:00 - 11:30 - AdEx Benchmark 2022 - The Latest European Digital Advertising Expenditure Insights

  • Daniel Knapp, Chief Economist, IAB Europe

 

11:31 - 12:01 - European Leaders Discussion on the Digital Ad Spend Insights 

Following the keynote presentation, a panel of European leaders will dive into, discuss and debate the latest AdEx Benchmark results and will share some of their own thoughts and predictions for the year ahead.  

  • MODERATOR: Hannah Bowler, Senior Reporter, The Drum
  • Daniel Godoy Mondragón, Global Head of Programmatic Evangelist, Microsoft Advertising
  • Giovanna Loi, Chief Digital Officer, GroupM Italy
  • Ryan Martin, Business Lead GBM, TikTok and Chair, IAB Europe Brand Advertising Committee
  • Tim Abraham, Senior Director of Data Partnerships EMEA, The Trade Desk

 

12:03 - 12:28 - Keynote Presentation - Resetting the Bar on Brand Communication 

  • Taide Guajardo, Brand Senior Vice-President, Europe at P&G 

In today’s world, full of challenges but also opportunities, it is time for our industry to not just raise, but rather reset the bar on serving the consumer with Superior Communication that delivers Growth and creates Value.

Let’s explore some insights on how Brand Communication, and all of us, can step up to better understand the people we serve, reach them more effectively and efficiently, be inclusive and purpose-driven.

 

12:32 - 12:58 - Retail Media Keynote Presentation 

  • Alexis Marcombe, Managing Director, Carrefour Links

 

13:00 - 13:45 - LUNCH

 

13:45 - 14:10 - Keynote Presentation - Revolutionising TV Advertising: Unlocking Efficiency and Agility for the Digital Age

  • Tom Peruzzi, Spokesman of the Executive Board & CTO at Virtual Minds (ProSiebenSat.1) 

In today's fast-paced digital age, linear TV campaigns can no longer rely on the classic pre-planning model. With the market demanding shorter lead times and comparable KPIs to digital channels, the convergence of digital and linear TV is revolutionising the industry. Join us to discover how to unlock efficiency and transform TV advertising in this new landscape.

 

14:12 - 14:27 - Keynote Presentation - Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5 

  • Alexandra Ong, Business Development Director at Magnite

An in-depth look at how advertising is driving the future of streaming in the EU5. As EU5 viewers prefer ad-supported streaming to traditional television, brands can engage with addressable audiences with ever-increasing reach and scale. The cross-device viewing habits of the EU5 audience influence purchasing decisions and advertising impact. This presents advertisers with an excellent opportunity to increase their brands' visibility and create stronger connections with consumers. Magnite presents its latest study, Streaming TV's New Era, which looks at the viewer behaviour driving this change.

 

14:30 - 15:05 - Connected TV (CTV): The State of Play in Europe Today Panel Discussion 

We are now entering an Advanced TV universe with CTV revolutionising how European audiences consume TV. Now is the time for advertisers to take advantage of this impactful medium and carefully plan, optimise and measure campaigns. In this panel discussion, industry leaders in this field will discuss the current challenges and opportunities for CTV in Europe, dive into and debate measurement and share best practices to tap into this exciting channel. 

  • MODERATOR: Vincent Flood, Founder & Editor-In-Chief, VideoWeek
  •  Alex Hole, Vice President & General Manager, Samsung Ads
  • Alexandra Ong, Business Development Director, Magnite
  • Laetitia Zinetti, SVP Southern Europe, DoubleVerify
  • Jacques Cazin, Senior Advisor Viznet & Representative of IAB France, Vice Chair, IAB Europe Brand Advertising Committee

 

15:10 - 15:30 - COFFEE BREAK

 

15:30 - 15:45 - The Power of Attention. Heineken Metacase

  • Phil Sumner, VP Global Research Operations, Teads
  • Peter Maxwell, Global Media Lead, The Heineken Company

Attention measurement continues to demonstrate that this new wave of media research is helping advertisers drive better business outcomes compared to legacy metrics. But what does attention measurement look like in action? What happens when you take attention measurement from the lab to the wild?

Teads has been putting attention measurement into action for the past 12 months and they have the pleasure to share some of their learnings, together with Heineken during Interact 2023.

 

15:47 - 16:17 - Attention Pays: The Value of Attention in Digital Advertising Panel Discussion

The attention economy is critical for brands looking to really understand how their campaigns engage an audience at a granular level. It’s the currency of the moment, and on the tip of everyone's tongue when it comes to priorities for 2023. But why are we so invested in attention today? How does it work, how is it measured and what is its real value?

In this panel discussion industry experts will come together to answer these questions and more. They will look at why attention is so important to digital advertising in Europe today and will share best practices to make the most out of this much-talked-about currency.

  • MODERATOR: Andy Brown, CEO, The Attention Council
  • David Cohen, CEO, IAB US
  • Michael Isaacs-Olaye, Business Development EMEA, Integral Ad Science (IAS)
  • Suzanne McElligott, CEO, IAB Ireland
  • Caroline Hugonenc, SVP Research & Insights, Teads

 

16:20 - 16:35 - Trust & Transparency: The Future of Responsible Marketing

  • Michael Todd, Global Director of Industry Relations, Google

 

Consumers are losing trust in the digital marketing ecosystem. We need to come together to put responsible marketing and privacy at its core to make digital advertising safer for consumers, successful for publishers, and more impactful for businesses. The future of responsible marketing tomorrow requires us to act today!

 

16:37 - 17:15 - Leading the Digital Advertising Industry into a New Era of Trust & Responsibility Panel Discussion 

Digital advertising is an integral part of the European economy. Our industry is at the forefront of technology innovation and creativity, building digital products, ensuring media pluralism and enabling consumer choice. 

But the industry has fallen short of creating a trusted and credible environment towards policy makers and civil society on how it operates – from the role of data and personalisation to the platforms we use and the media products that need to be funded. In short, our contributions and intentions are not publicly well understood. 

IAB Europe’s Industry Leadership Council (ILC) was conceived in response to this realisation. It brings together actors across the advertising ecosystem to build a bridge to policy makers for an open and constructive dialogue. On how to bring the industry forward, and how the industry itself can help to advance European economy and society, especially at the dawn of new technologies like generative AI and immersive experiences. 

Our closing panel of the day will discuss what is currently being done in the ILC and what else we require to ensure a sustainable future for the industry. The panel comprises key members of the ILC who will share their views on what the ILC is planning and why it is crucial for the whole industry to get involved.

  • MODERATOR: Townsend Feehan, CEO, IAB Europe
  • Michael Todd, Global Director of Industry Relations, Google
  • Rhys Nolke, Chief Data Officer, Group Lead Tech & Data at Bertelsmann
  • Bethan Crockett, Legal Counsel, GroupM
  • Daniel Knapp, Chief Economist, IAB Europe

 

17:25 - THANKS & CLOSE

 

18:45 - Join Us for Our Gala Dinner and MIXX Awards & IAB Europe Research Awards Ceremony

 

24th May (CET)

 

08:45 - 09:25 - Registration 

 

09:25 - 09:30- Introduction from the Host

  • Joanna Burton, Chief Strategy Officer, ID5

 

09:30 - 09:35 - Welcome & Opening Remarks from IAB Ukraine

  • Anastasiya Bayachenko, CEO, IAB Ukraine

 

09:35 - 10:05 - What You Need to Know About the DSA Today 

  • MODERATOR: Inés Talavera de la Esperanza, Public Policy Manager, IAB Europe
  • Irene Roche Laguna, Deputy Head of Unit DG CONNECT F.2 Digital Services
  • Enrique Factor Santoveña, Head of Service for European Relations at the Spanish Agency for Data Protection
  • Benoit Loutrel, Board Member of Arcom, French AV & Digital Media Regulator

 

10:07 - 10:37 - The Latest Updates on the TCF

  • MODERATOR: Ninon Vagner, Privacy Director, IAB Europe
  • Stefanie Beckmann, Director Digital Media Ecosystem at Seven.One Entertainment Group GmbH & Member of IAB Europe’s TCF Steering Group 
  • Christoph Zippel Ressortleiter Business & Legal Affairs / Senior Legal Counsel at RTL Deutschland GmbH & Chair of IAB Europe’s Policy Working Group 
  • Julien Delhommeau, Staff System Architect, Microsoft & Chair of IAB Europe’s TCF Framework Signal Working Group

 

10:40 - 11:00 - COFFEE BREAK

 

11:00 - 11:15 - Keynote Presentation - Redefining Performance. Agility and Fluidity Across Channels

  • Dave Hompe, VP, GroupM Nexus EMEA 
  • Sara Terol, Search & Programmatic Senior Manager, Melia Hotels International 

Just what is a simplified route to growth?    Join Dave Hompe, GroupM Nexus EMEA and Sara Terol, Melia International Hotels as they discuss the importance today of a holistic, full-funnel approach to media plans. 

 

11:17 - 11:52 - Sustainability in Digital Advertising - Panel Discussion 

In this panel discussion, industry experts will come together to discuss the state of readiness of our industry when it comes to sustainability. They will explore what is available today to help drive the reduction of carbon emissions produced by the delivery of digital advertising and will dive into what else needs to be done in order to achieve sustainability in our industry.

  • MODERATOR: Claire Gleeson-Landry, Head of Investment & Sustainable Media, Good-Loop
  • Anthony Katsur, CEO, IAB Tech Lab
  • Marion Cardona, Co-Founder & Chief Operating Officer, IMPACT+
  • Michelle Perelman, Standards & Partnerships Director, Publicis Groupe
  • Steffen Johann Hubert, Vice-Chair of IAB Europe's Sustainability Standards Committee & Associate Director & Sustainability Lead, ProSiebenSat.1

 

11:55 - 12:05 - Keynote Presentation - The Future of Video Across Europe

  • Augustin Decré, Regional Managing Director, SEMEA, Index Exchange

The concept of Connected TV has become a widespread topic. While transparency isn’t a new concept, it’s one that continues to evolve - especially as digital channels like CTV experience tremendous growth. With any large-scale growth, challenges tend to appear and this is the crossroads we are experiencing in CTV today. Augustin Decré, Index Exchange’s Regional Managing Director SEMEA will be walking us through the future opportunities CTV represents in Europe.

 

12:07 - 12:22 - Keynote Presentation -  A Premium Publishers View on Advertising and its Changes

  • Robert Blanck, General Manager eCommerce & Advertising, Axel Springer

In this short presentation, Robert will run through the challenges of being a premium publisher. From the strategic question of the right balance between paid and advertising revenue, through the current ecosystem challenges of addressability, first party data and contextual, to the question of what a healthier ecosystem can look like and what role publishers can play in it. He will also look at industry standards and alliances and how they will shape the future for publishers.

 

12:25 - 12:55 - Premium Publisher Advertising Models: Update and Outlook Panel Discussion 

How are premium publishers evolving their advertising business models? The panel will dive into data strategies as well as innovations in areas such as programmatic trading, contextual, branded content, e-commerce, and partnerships.

  • MODERATOR: Constantine Kamaras, Chairman Emeritus, IAB Europe
  • Robert Blanck, General Manager eCommerce & Advertising, Axel Springer
  • Brice Février, Yield Management & Monetisation Partners Director, PRISA Media 

 

 

13:00 - 14:00 - LUNCH & CLOSE

 

Check out the 2023 speakers and sponsors

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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