Interactive Advertising Bureau

Interact 2024 Sponsors & Media Partners

Gold Sponsors


Google’s mission is to organize the world’s information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world’s largest search engine — an easy-to-use free service that usually returns relevant results in a fraction of a second.

When you visit or one of the dozens of other Google domains, you’ll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world’s largest archive of Usenet messages — more than 1 billion posts dating back to 1981.

We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you’re away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.

Google’s utility and ease of use have made it one of the world’s best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don’t sell placement in the search results themselves, or allow people to pay for a higher ranking there.

Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.
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Silver Sponsors


Supporting Sponsors


Advertima empowers retailers, brands, and media agencies to exploit the full potential of in-store as a marketing channel in their omnichannel Retail Media strategies. We transform in-store shoppers into digital Retail Media audiences in real-time using Computer Vision and advanced AI technologies. Advertima’s In-store Audience Creator integrates seamlessly into any existing Retail Media ecosystem and enables performance media capabilities, such as real-time targeting, audience analytics, and programmatic audience activation. By upgrading any existing Digital Signage and In-store Radio system with 3D sensors, our data brings light to the shopper touchpoints at the bottom of the funnel – from front-of-store to in-aisle to checkout.

Advertima Vision AG was founded in 2021 in St.Gallen, Switzerland by retail, media and tech experts to become the market-leading Retail Media tech solution for in-store. Advertima is a fast-growing team, working with customers across the globe.
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PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.

PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
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LAGO designs and manufactures furnishings that are entirely Made in Italy, offering furniture with a modular design suitable not only for all areas of the home, but also for places intended for the community such as hotels, workspaces, restaurants and shops. Driving the company is a broad vision of design, seen and experienced as a discipline that produces meaning and not just products. For LAGO, design is an instrument of social transformation, designing scenarios capable of improving the quality of life, nurturing culture and empathy between interiors and the people who inhabit them. LAGO has always chosen to use materials in the production phase that do not impact on the environment, with high quality standards, reducing waste and the amount of material produced. It uses solvent-free water-based paints that avoid the emission of volatile organic substances harmful to the environment and panels that meet the strictest standards in terms of formaldehyde content, to ensure better air quality and healthier interiors. Attention to people and the environment is also evident inside the LAGO factory, where measures are taken to protect their health and safety, with a management system in line with the requirements of the international OHSAS 18001 standard. Every LAGO product is the result of studies and research that aim to create well-cared-for, long-lasting, high-quality products. The machine is flanked by the meticulous work of man, guaranteeing further attention to detail and combining the reliability of industrial processes with the dedication of craftsmanship. The digital revolution is changing the world and people's lives. LAGO has long been aware of this and has integrated it into its DNA, creating a vast, dynamic and vital Community of more than 15 million people.
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Bavaria has always been considered the home of beer. Here, where the "Decree on the Purity of Beer" is still in force, which since 1516 requires local producers to use only water, malt, hops and yeast in the manufacture of their beers, Kühbacher Bier, in the respect for nature and tradition. The production technique, which has remained unchanged since 1862, involves the use of raw materials selected by the master brewer and of exclusively regional. Thanks to a non-invasive production, which involves reduced temperature followed by a long maturation period (3-16 weeks), our beer is natural, unpasteurized, free of preservatives and flavourings. In 1839 Maximilian, Duke of Bavaria, father of the famous Princess Sissi and owner of Kühbach Castle, built a new brewery. In 1862 the entire property was purchased by Joseph Anton Beck-Peccoz, at the time he was a steel entrepreneur in Bavaria. The property has been in the hands of the Beck-Peccoz family for over 150 years. descendant of an ancient Walser lineage, population residing in the Valley for over 700 years. Some members emigrated to Bavaria in the 18th century. merchants, then industrialists. The family is of double nobility: Ludwig I, King of Bavaria, conferred the title in 1840 and years later the royal family of Freiherr von Beck Savoy validated this ennobling for the Italian line with the title of Baron de Peccoz. Thus was born the compound name Beck-Peccoz. The ibex, a heraldic animal at the centre of the family coat of arms, is has become a symbol of the brewery. The Beck-Peccoz family administers the entire corporate structure set up brewery, forests and agriculture, and since 2012 has been established, Kuhbacher S.r.l., which imports and distributes beer in Italy.
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Media Partners

Inspira Group

Inspira Group is a leading group of businesses in Serbia operating in the fields of employment, automotive, real estate, e-commerce and insurance.
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Video Week

Video Week
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Engage is a news site specialising in marketing, advertising and media business. Our mission consists in
informing communication experts on a daily basis about everything that may be useful to their business,
with an eye on the digital world and in general everything that produces innovation. All thanks to the work
of an editorial team of specialised journalists.

In addition to the website, our information platform includes the Engage apps for Android and iOS, the
“Engage La Prima” newsletter, the Engage magazine distributed at industry events, the events
Programmatic Day and Engage Conference.

We also publish the specialised vertical Programmatic Italia, which collects news and insights on
'programmatic advertising' and in general on the increasingly important role played by technology and data
in advertising. 

Engage and Programmatic Italia are brands of Edimaker, a company specialising in information and services for communication professionals based in Milan.
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Avrage Media

Avrage Media is an advertising sales house, offering high-level B2B digital products with high quality contents, graphic care and target segmentation.
We offer display and DEM planning for B2B valuable profiles on portals and databases that we deal as sole agents. Avrage Media is one of the leading networks in Italy for SMBs, professionals and companies to reach vertical targets belonging to commerce, industry and service.
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The Drum

The Drum is a leading global publisher for the marketing and media industries. Our mission is to help our 1 million plus readers prepare for what's next. We provide actionable insights, guidance, inspiration and solutions. Each day we offer a deeper take on what's important for our community - of thinkers, doers, creators and innovators.

Want to join the elite of Marketing, Media, Creativity and Technology? The Drum Awards is a global stage to recognise excellence, effectiveness and the best work, companies and people. 
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First published in 2002 DailyNet sets out to tell the media, marketing and
advertising industries about internet and its different aspects and new
declinations in advertisement.

After almost 20 years dailynet continuous to be the daily leading source of news and insight serving agencies, editors, media centers and ad tech operators.

It has become an integral part in the observation and publication of all the
aspects characterizing the evolution of digital communication by promoting and being actively present at the most important events, engaging operators with interwies and tailored articles, together with a full coverage of the latest news, facts and international trends.

A mighty effort that has taken DailyNet, with its approach more digital and more focused on innovation compared to DailyMedia, more institutional and more centered to the traditional media tools, to position itself into a more global environment and to be the leading source in the professional communication landscape.
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About Our Network
The Women in Programmatic network was created to provide opportunities and support for women in the programmatic and digital advertising industry.

Since 2020, the network provides networking events and speaking opportunities, leads industry initiatives, discusses the latest and greatest in the industry, and pushes to eradicate the gender pay gap.

It is free to sign up and available for all levels, from intern to CEO!
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ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology.

They offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
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Retail Media X

From building a technology stack to setting up OOH/in-store infrastructure, utilising first-party data for monetization, Retail MediaX explores the experiences of well-established retailers in this space to new entrants and the agencies who are helping make things tick. It uncovers any entry barriers and discusses what advertisers, particularly in the FMCG sector, should consider when making investments.
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Media Key

The MEDIAKEY publishing group, founded in 1982, has established itself as a point of reference for those operating in the advertising and business communication market.

It informs marketing and communication professionals with its editorial platforms and with the MK and TVK publications distributed in 10,500 copies throughout the country. In addition to the printed version, they can also be consulted in digital version optimized for all devices, by downloading our MK App for free from the Apple and Android stores.

MK and TVK are on the desks of the most important CEO, strategic marketing operators, media planners of Italian and international companies, communication operators, creative directors of production companies, advertising and communication agencies, and digital agency of TV and Radio.

It promotes and organizes the four leading Italian events in the media and communication sector:

Interactive Key Award dedicated to the world of the web and mobile with the aim of stimulating creativity and technological innovation of online communication, with the aim of improving its effectiveness, technical and aesthetic quality and encouraging the affirmation of a made in Italy of the web.

Press, Outdoor & Promotion Key Award national recognition which aims to promote the creativity and effectiveness of communication conveyed through the press (daily and periodical), packaging, outdoor dooh, forms of external communication and events for operations promotional

Key Award & Radio Key Award , a national recognition dedicated to advertising films for TV, cinema, the web, mobile and radio communications, fits in an original way into the panorama of festivals for its preview feature, rewarding the best advertising spots

Media Key Venice Award thanks to the support of the Municipality of Venice in collaboration with Wine in Venice, in January 2024 the first "Media Key Venice Award" was born in the iconic Scuola Grande della Misericordia, centered on Food & Beverage communication and sustainability conveyed through various media.
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Become an Event Partner for Interact 2025

If you are interested in partnering with us for Interact 2025, please email:
Amy Mazzola on
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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