Interactive Advertising Bureau

Thank You to Our Interact 2023 Sponsors & Media Partners

Main Sponsors

Google

Google’s mission is to organize the world’s information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world’s largest search engine — an easy-to-use free service that usually returns relevant results in a fraction of a second.

When you visit www.google.com or one of the dozens of other Google domains, you’ll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world’s largest archive of Usenet messages — more than 1 billion posts dating back to 1981.

We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you’re away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.

Google’s utility and ease of use have made it one of the world’s best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don’t sell placement in the search results themselves, or allow people to pay for a higher ranking there.

Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.
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Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, California, bustling New York, New York and historic London, Magnite has offices across North America, EMEA, LATAM and APAC.
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Teads

Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.

Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.

Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through our managed services capabilities, the Teads team execute on their clients behalf using its platform.

Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices.
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Supporting Sponsors

DoubleVerify

DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments.
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ProSiebenSat.1

ProSiebenSat.1 Group is one of the most successful independent entertainment and commerce companies in Europe with a strong lead in the TV and digital market. Every day, 45 million TV households in Germany, Austria and Switzerland enjoy 14 free and pay TV channels. ProSiebenSat.1 generates billions of video views per month with its online presence via web, mobile, smart TV, apps and social media. The strong portfolio in advertising technologies and innovative solutions like addressable TV creates real benefits for customers. The production and distribution network “Red Arrow Studios” spans the globe and offers 360-degree solutions in the linear and digital TV business.
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Integral Ad Science

Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ score takes into account Brand Safety, Viewability and Fraudulent impression detection; across display, mobile and video ad inventory. TRAQ score supports an advertisers’ ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers.

Integral is headquartered in New York with operations in Chicago, San Francisco, London, Germany, Singapore and Sydney. Learn more at www.integralads.com.
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Samsung Ads

Samsung Ads delivers innovation through Advanced TV solutions to brands, marketers and agencies around the globe.
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ShowHeroes Group

ShowHeroes is a global leader in digital video, offering content, tech, and advertising solutions.

As a co-publisher to leading online media outlets, the company upholds editorial excellence across a network of over 6000 websites, promoting quality journalism from the most reliable information and entertainment sources.

With a privacy-first approach, ShowHeroes’ cookieless solutions, such as contextual and semantic targeting technology, paired with matched video content, drive value and relevance for both users and advertisers.

Founded in 2016 by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner with headquarters in Berlin, the company launched ShowHeroes Group in 2020.

Composed of its core brand ShowHeroes, production entity ShowHeroes Studios, performance marketing solutions provider Agon Digital, SaaS video solution Viralize, and The Digital Distillery, a networking event and content platform, the group employs more than 450 people worldwide with operations in 29 strategic hubs throughout Europe, LATAM, and the US.

Deloitte recognizes ShowHeroes Group as one of the 50 fastest-growing technology companies in Germany, winning the "Technology Fast 50" prize in 2021 and 2022.

More information on showheroes-group.com
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Virtual Minds

Since more than 20 years Virtual Minds has stood for premium adtech made in Europe. Virtual Minds digital and media technology brands – Adition (enterprise marketing platform and ad serving), Active Agent (omnichannel DSP), The Adex (data management platform and cross-device media solutions), Yieldlab (omnichannel SSP) and the Virtual Minds Media Manager (real-time playout of classic linear media inventories) - belong to the European and international top solution offerings in their respective segments and together form the leading European modular full-stack offer for the digital advertising market.
Virtual Minds’ international customers include publishing and TV companies and their marketing units, agencies groups as well as numerous top advertisers.
Virtual Minds GmbH is a 100% subsidiary of ProSiebenSat.1 Media SE.
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GroupM Nexus

GroupM Nexus unites GroupM's addressable content and TV, AI technology, and omnichannel solutions from Finecast, Xaxis and GroupM Services into a single unit. The global organization is underpinned by a new cross-channel performance platform and international delivery hubs to set new benchmarks for performance innovation and efficiency for GroupM’s agencies and clients.
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IMPACT+

IMPACT+ is a sustaintech solution enabling digital advertising players (brands, agencies, AdTech and AdNetworks) to evaluate and reduce their environmental impact.

IMPACT+ builds new performances indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, IMPACT+ supports brands (such as L’Oréal, Nestlé, Procter&Gamble, and their agencies) in their process for more sustainable media buying; AdNetworks and AdTech (Teads, Seedtag, Xandr,…) are equipped with IMPACT+ environment impact evaluation solutions, integrated seamlessly to delivery systems.
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Index Exchange

Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any format. Headquartered in Toronto, Index has nearly 20 years of experience accelerating the evolution of ad technology for the world’s leading experience makers. To learn more, visit www.indexexchange.com or @indexexchange.
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Main Media Partner

The Drum

Our mission is to help our 1 million plus readers prepare for what’s next. We provide actionable insights, guidance, inspiration and solutions. Each day we offer a deeper take on what’s important for our community – of thinkers, doers, creators and innovators.
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Media Partners

Henneo

20minutos belongs to HENNEO, one of the leading Spanish groups in the media and technology sectors. A solid group, with 125
years of history, and committed to the society, the innovation and the sector transformation. 20minutos is the leading general information newspaper in Spain, with 275,000 readers in its print edition and more than 12 million unique users in its digital edition. A close, open, committed, transversal, plural and truthful newspaper
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Inspira Group

Inspira Group is a leading group of businesses in Serbia operating in the fields of employment, automotive, real estate, e-commerce and insurance.
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WARC

We’ve been helping marketers and strategists Make it WARC since 1985.

In 1983, David Ogilvy lamented that no other profession gets by on such a small corpus of knowledge as advertising. Since 1985, WARC has met that challenge.

The world has changed but our purpose has not. We put evidence at the heart of every marketing decision to help marketers navigate any challenge with confidence.

We uncover actionable insights from unbiased evidence and a unique methodology. These have appeared on the BBC, Campaign, CNBC, Forbes and The New York Times.

Today we operate out of the UK, US, Singapore and China to service a community of over 75,000 marketers in more than 1,200 companies in 100+ markets.

In 2018 WARC became part of Ascential, a specialist information, data and analytics company that helps the world’s most ambitious businesses win in the digital economy.
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Video Week

TWIPN

If you are interested in partnering with us for Interact 2024, please email:
Lauren Wakefield - wakefield@iabeurope.eu or Helen Mussard - mussard@iabeurope.eu
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Marketing Insider Review

Marketing Insider Review is an editorial proposal based on quality, rigour, transparency, credibility and reader orientation. It is one of the leading Spanish-language specialised media, whose audience is the decision-makers of the 21st century with more than 400.000 visits per month from Spain and Latin America.
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Programmatic Spain is an online platform providing news, analysis, and resources on programmatic advertising in Spain and Spanish-speaking markets. It offers insights on market trends and best practices, organizes industry events, and serves as a hub for programmatic knowledge in Spain
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Become an Event Partner for Interact 2024

If you are interested in partnering with us for Interact 2024, please email:
Lauren Wakefield - wakefield@iabeurope.eu or Helen Mussard - mussard@iabeurope.eu
IAB Europe
Rond-Point Robert
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