Interactive Advertising Bureau

About Us

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market
IAB Europe Team
IAB Europe Board
Townsend Feehan
Chief Executive Officer

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.

Helen Mussard
Chief Marketing Officer

Helen Mussard is the Chief Marketing Officer for IAB Europe, the European-level association for the digital marketing and advertising ecosystem. As well as leading all marketing, communication and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Helen joined IAB Europe from global AdTech company, Vibrant Media, where she was VP of Global Marketing. Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups.

Franck Thomas
Public Policy Director 

A telecoms engineer by training, I am an experienced Brussels political adviser, with expertise in the digtial advertising, social media, telecoms and cybersecurity sectors. I also have first-hand experience of the workings of the European Commission in humanitarian aid and civil protection. 
At IAB Europe, I engage with and respond to the EU digital agenda and wider trends and changes in digital advertising policy and regulation. 

Ninon Vagner
Privacy Director

Ninon leads the privacy-oriented work of IAB Europe and oversees the TCF compliance programmes. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for advertising operations, and at Sirdata on data protection where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.

Lauren Wakefield
Marketing and Communications Director

Lauren is the Marketing & Communications Director for IAB Europe. Lauren brings 10+ years working in digital media and leads the association's content and communications strategy. She is tasked with ensuring IAB Europe has consistent messaging across all communication efforts and plays a key role in leading the Sustainability work stream.

Marie-Clare Puffett
Industry Development & Insights Director

Marie-Clare is the Marketing & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Amy Mazzola
Marketing & Events Manager

Amy is the Marketing & Events Manager for IAB Europe. Amy owns the association’s key marketing and communication channels as well as leading the management of all events. She is tasked with working with all industry committees and development initiatives to drive the association’s marketing objectives. Amy brings 15+ years of senior department lead experience in the fashion industry.

Inés Talavera de la Esperanza
Public Policy Manager 

As a Public Policy Manager, Inés monitors EU policy, legislative developments and plans, executes the advocacy strategy of the organization, and serves as an EU institutional liaison related to the online media and advertising industry. She joins the IAB team with experience at the European Commission in International Data Flows and Protection through the BlueBook programme and has legal experience in data protection and corporate law. Inés holds a Master’s in Legal Practice as well as a dual Bachelor’s in Business & Law from Carlos III University of Madrid (UC3M), which she earned through studies in Spain, Germany and the USA.

Marjorie Veys
Operations and Business Manager

Prior to joining IAB Europe, Marjorie worked for IWG plc as Community Manager, also assisting with administration and finance.
As Operations and Business Manager at IAB Europe, Marjorie oversees the operation of the IAB Europe HQ in Brussels, co-owns budget and financial management and “rhythm of the business” with the CEO. She is responsible for human resources, communications infrastructure and general administration, and drives process excellence.

Colombe Michaud
Programme Manager

Colombe holds BA in Art History and a MA in Business communications. Prior to her involvement with IAB Europe, Colombe worked as a Communications Manager at Microsoft Europe and as a Communications consultant for European Communications projects for the European Commission.

Dimitris Beis
Data Analyst & Sustainability Manager 

Dimitris Beis operates in the role of Data Analyst and Sustainability Manager for IAB Europe. Prior to joining IAB Europe, Dimitris worked at CNN International Commercial and was a founding member of Blue Marble Energy Services. Dimitris obtained a BSc (Hons) in Economics, Statistics, and Mathematics from Queen Mary University of London. 

Gosia Kowalska
Digital Advertising Privacy Officer 

Gosia is a Digital Advertising Privacy Officer at IAB Europe. As a privacy lawyer she supports the Privacy Director in overseeing and managing Working Groups that contribute to shaping the Transparency and Consent Framework and in the development of privacy compliance programmes. Prior to joining the IAB Europe, Gosia worked at RTB House as a junior in-house lawyer in the Data Privacy Team. She holds a Master degree in Law and completed post-graduate studies in  IT & TMT law as well as personal data protection law.   

Hasan Siddaq
Business Administrator

Hasan is Business Administrator at IAB Europe. His main responsibility includes to manage the technical aspects of day-to-day operation of the Global Vendor List & CMPs. He is also responsible for keeping the office running smoothly and overseeing administrative & operational support. He is also performing personal assistant role to the CEO. Prior to his involvement with IAB Europe, Hasan worked as Assistant Manager Administration at Noor Takaful insurance and Noor Bank in Dubai, UAE for 9 years.

National IAB Members

Thomas DuhrExecutive Committee Member, Vice-President BVDW, Executive Vice-President IP Deutschland & Chairman of the IAB Europe Board

Thomas Duhr is Executive Vice-President Interactive at IP Deutschland GmbH and Chairman of the IAB Europe Board. Additionally he serves as Vice-President within the Executive Board of BVDW (representing IAB Germany) responsible for data, technology, politics and international.

Jon Mew
Chief Executive Officer, IAB UK & Treasurer of the IAB Europe Board

Jon is the recently appointed Chief Executive of the IAB UK, the trade body representing the digital advertising industry. The IAB’s role is to unite the industry with 1,200 members, including media owners, agencies and brands. Jon’s vision stems from the belief that digital is the smartest way for brands to reach and wow their customers. His mission is to re-assert the positives of digital. He has been at the IAB since 2008, joining as the first Head of Mobile before stepping up to become Director of Mobile and Operations and then the IAB's first Chief Operating Officer. Prior roles include Head of Marketing for Orange portals team, controlling the trade and consumer marketing strategies and media research. Jon has featured as number 10 in The Drum’s Mobile Top 50 and has spoken on numerous high profile platforms. He is fascinated with technology and known in the industry for his witty banter.

Pierre DevoizeDeputy MD, Alliance Digitale

Pierre is an expert in public policy and regulation, currently serving as the Deputy CEO responsible for public affairs at IAB France since 2021. He has an extensive background, having also fulfilled the role of Chair of the Policy Committee at IAB Europe for the last two years.

Pierre is a graduate in Political Science and Public Affairs from Sciences Po Lille

Reyes Justribó
General Manager, IAB Spain

Reyes Justribó is IAB Spain General Manager since June 2018. Previous to this position she had management positions in different multinational companies such as DDB Madrid, Nokia and Microsoft.

With a Degree in Marketing and a Master in Sales&Marketing, Reyes has led diverse and multicultural teams all around Europe and Latam on Marketing and Sales responsibilities during her career.

IAB Spain is one of the leader associations in its home country with a great base of associates including the whole digital ecosystem, and very active on promoting and defending the further development of the digital industry.

Luis Marinho-Falcão
Head of Operations at IAB Portugal since 2015

Luis Marinho-Falcão has headed operations at IAB Portugal since 2015, co-co-hosting Interact Lisbon in 2016 (and 2022!), actively engaging in numerous IAB committees and task forces, co-authoring IAB Europe’s “Guide to Digital Transformation” and hosting more than a couple of online events. He is often a guest lecturer of digital marketing at 3 Universities' Post Grad courses in Lisbon. This is after 3 decades in marketing communications that saw him founding Ogilvy Interactive in Lisbon in 1998, heading operations at Wunderman Worldwide in Istanbul in 2001, relaunching the BMW Group in Portugal in 2003 and becoming the executive director of the Ogilvy Group in Mozambique in 2008. He is fluent in 4 languages and can get by in two more. He believes the term ‘Digital Marketing’ should be abolished, since there is no ‘Marketing’ without ‘Digital’ today, and that every challenge now facing our industry is nothing but another Darwinian test

Wlodzimierz Schmidt
CEO & Board Chairman, IAB Poland

Wlodek Schmidt is President & CEO of IAB Poland. At the same time he holds the Board Position of the Polish Advertising Council.

Suzanne McElligott
CEO, IAB Ireland

Suzanne has over 20 years of experience in the media/marketing sector. She is a former director of Independent Radio Sales, a founder of the Radio Awards, and is a former chairperson of the Outdoor Media Association. As a lecturer in DIT's marketing department Suzanne developed digital marketing course content. Her background in radio and outdoor advertising coupled with her legal and digital advertising expertise ensures that she is equipped to play a leading role in the development of Ireland's online advertising industry as CEO for IAB Ireland, the international trade organisation for digital advertising. Membership of IAB Ireland includes all the key stakeholders in the Irish digital advertising market from multinationals such as Google, Facebook, Twitter to all the key Irish digital media owners, advertising agencies, digital specialists and brands. Under Suzanne’s leadership IAB Ireland’s outputs across best practice, research, training and policy have driven growth of the Irish digital market since 2010 by 139% to €263m. Suzanne has recently joined the board of IAB Europe and is also a director of the Irish International Business Network (IIBN) Ireland.

Constantine Kamaras
Chairman Emeritus, IAB Europe

A founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, Constantine served as IAB Europe’s Chairman of the Board of Directors from May 2013 to September 2018 and currently continues to be engaged with IAB Europe as the association's Chairman Emeritus. He is also an adviser to OPA Europe, working with a select group of premium content providers on the association’s “best practices in digital publishing” program. In his native Greece, he sits on the Boards of leading digital companies, advising them on Strategy & Business Development as well as Corporate and Brand Communications.

Giorgio Mennella
Board Member, IAB Italy

Giorgio Mennella is the Advertising Director of the publishing group Ciaopeople.
He started his career in international cooperation, working with Unicef and several NGOs, subsequently moving to the digital business as Project Manager of the publishing group AgoraVox.
In 2013 he joined Ciaopeople as Head of Marketing & Business Development. After successfully launching the native advertising segment of Fanpage.it and the branded content unit of The Jackal, Mennella was entrusted with the entire advertising division of the group. He is a member of the IAB Italy Board of Directors since 2019 and also of IAB Europe, as well as part of the technical committee of Audicom.

Marianne Bugge Zederkof
Director, Danske Medier

Marianne Bugge Zederkof is Deputy Managing Director at IAB DK/Danske Medier. Danske Medier is the industry organization for all private media in Denmark, including newspapers, commercial radios, magazines, digital news publishers and commercial tv. Danske Medier is also the national IAB DK representing agencies, digital techplatforms, marketplaces etc.
Marianne has been in the organization for more than 20 years and is also secretary general in AER – the industrybody for commercial radio in Europe as well as chairing the News Media Europe task force for data & advertising. Danske Medier carries out lobbying against all relevant EU organizations within both media matters and advertising.

Saskia Baneke
Director, VIA Nederland

Saskia is the director of VIA. The Dutch industry association for Media, Creative, Data & Tech agencies. Our main goal as an industry body is to facilitate an environment where everyone can grow. People, companies, our entire industry. By connecting and facilitating interaction for everyone in the marketing and communication market through all layers of companies. VIA helps young talent from all backgrounds learn about creative careers and offers connections for those beginning their journey.
Saskia is a seasoned Communications professional with a demonstrated history of working in the marketing and digital advertising industry. Skilled in strategy, events, PR. Internal, external and corporate communications.

Corporate Members

Bethan Crockett
Senior Director of Brand Safety and Digital Risk, GroupM EMEA & Vice-Chair of the IAB Europe Board

Bethan Crockett, Senior Director of Brand Safety and Digital Risk, GroupM EMEA With 18 years of experience working on the front line of digital advertising at Yahoo! then Microsoft, Bethan started her career in display advertising and then moved to search operations, before joining GroupM in 2015. Her current focus is on media quality and data integrity policy, process and governance to support GroupM EMEA’s digital strategy.

Robert Blanck
General Manager E-Commerce & Advertising, Axel Springer

As General Manager E-Commerce & Advertising, Robert Blanck is responsible for all activities related to the user, website, and advertising that go beyond traditional ad sales. In his more than ten years at BILD and the Axel Springer media brands, he has developed new, sustainable business models, for example, through the founding of the BILD Shop, the monetization of users despite adblockers or the development and introduction of TCF 2.0. His expertise in assessing the commercial consequences of technical and regulatory changes in the market keeps him very busy on the issues of GDPR, ePrivacy, Google Privacy Sandbox, and a customized data strategy. In addition, Robert Blanck is part of many different national and international associations and working groups dealing with the exciting challenges of changing the advertising ecosystem.

Thomas Mendrina
Senior Director, Central Europe, Xandr

As Senior Director, Publisher Thomas Mendrina is responsible for Xandr' sell side business in Central Europe. One of his main goals is to strengthen the relationship with all publishers. In his previous position as General Manager International he was in charge of the development of the consent management platform Sourcepoint in Europe. Previously, Mendrina led the Media Publishing business unit at Google in the DACH region and, as Head of Marketplace Development, also accelerated the programmatic growth of the Google Ad Exchange. As Head of Commercial Development at Axel Springer, he developed and was responsible for non-traditional digital marketing activities.

Rhys Noelke
SVP Tech & Data, Bertelsmann, RTL Group

Rhys Noelke is Senior Vice President Strategy & Business Development at RTL Group’s Corporate Center in Luxembourg. RTL Group is leading European entertainment network with 61 TV channels, 30 radio stations, the worldwide production company FremantleMedia. RTL Group is the leading European media company in online video with local VOD streaming platforms like TVnow, 6Play and Videoland, majority stakes in the multi-platform networks BroadbandTV, Divimove and United Screen as well as one of the globally leading video advertising technology company SpotX. Rhys started his career as freelance journalist, joined RTL Group in Luxembourg in 2007. To date his role as Head of RTL Group’s strategy encompasses managing transformation of television business, fostering Group synergies, developing and monetizing digital video and driving innovation in tech and data. He is also member on numerous Boards overseeing the global business of SpotX, as well as US investments in Videoamp, Clypd and the Pan-EU sales house RTLAdconnect.

David Goddard
Vice President, Business Development

David is DoubleVerify’s Vice President, Business Development, based in the London office and is responsible for expanding partnerships with digital media and technology companies.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.
Prior to DoubleVerify, David spent almost 6 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial Development - leading a global team of programmatic specialists tasked with driving revenue growth.

Dr. Stefanie Beckmann
Seven.One Tech Hub, Porto, Managing Director

Dr. Stefanie Beckmann is Co-Founder and Managing Director at Seven.One Tech Hub in Porto, Portugal, a wholly owned subsidiary of ProSiebenSat.1 Media SE.

Pro7Sat.1 Group is home of popular entertainment and infotainment and one of the leading entertainment and commerce providers in German-speaking countries. Its entertainment portfolio with its core business being advertising-financed free TV and streaming is complemented by digital consumer brands in the Commerce & Ventures and Dating & Video segments.
Beckmann joined ProSiebenSat.1´s entertainment segment in 2017, orchestrating ad integration and media sales for ProSiebenSat.1´s streaming platform Joyn, spearheading the development and scaling of data-driven ad products and leading strategic data privacy projects, among others. Prior to Seven.One Entertainment Group, she was CPO/COO of several start-ups, held senior roles in a consulting firm and a publishing group as well as served as personal assistant to Dr. Otto Graf Lambsdorff, former German Minister of Economics and Labor.

Jean-Baptiste Rouet
Publicis Group, CPO | Head of Digital Innovation & Corporate Reputation

He is regarded as a leading figure and pioneer in digital media, on a strategic aspect and cross-channels activation then as a successful “intrapreneur” by launching new revenue stream for Publicis Group.
He started it’s Digital journey within Zenith Media’s first interactive division in Paris back in 2000. Over the next few years he developed the client portfolio and the growth of digital income by increasing new business.
In 2006, Publicis Group appointed him as Deputy General Manager to shape and market Starcom Mediavest Groups’ digital structure and increased the share of digital revenue in the agency's total revenue.
He then became Managing Director of the Vivaki Nerve Centre and Country Manager of Audience On Demand (AOD), which he launched in France as the first Agency Trading Desk in 2011.
He began his international career by working closely with US and EMEA markets and joining the AOD executive board and EMEA Investment Council
2016 seen him being promoted Chief Digital and Programmatic Officer, to connect the dots between Inventory, Tech, Data and Content, of the recently created Publicis Media. He has been also appointed as President of Digital committee of Media Buying Agency Association France (UDECAM).

Sam Wilson
Magnite, Managing Director of CTV, EMEA

As MD CTV, EMEA at Magnite, Sam Wilson is responsible for driving commercial growth throughout the region. He has over 15 years of experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, and digital media sales.

His extensive career and ability to educate key market players on the benefits of digital advertising has resulted in unprecedented results for his clients, particularly within the new TV ecosystem. Based in London, Sam leads a team of CTV experts across EMEA who educate and support customers looking to build and scale their streaming businesses.

Prior to Magnite, Sam held the position of VP Platform, EMEA at SpotX, before the business was acquired by Magnite in April 2021. He has previously worked at Brightcove, Kaltura and Limelight networks driving their growth in the European Market.

Ekkehardt Schlottbohm
Pubmatic, Regional VP, Northern Europe

Ekkehardt Schlottbohm, Regional Vice President, Northern Europe, has been responsible for PubMatic's business in the region since May 2019. Schlottbohm, who is based in PubMatic's Hamburg office and supports the teams in Munich, Berlin, Amsterdam and Stockholm, uses his extensive know-how to drive the acceptance of PubMatic's omnichannel supply chain solutions. In addition, the digital and sales expert is expanding further Northern European business in Austria, Switzerland, the Czech Republic, Poland, Denmark, Norway and Finland.
Ekkehardt Schlottbohm has more than 14 years of experience in the digital world, including the buying side and programmatic advertising in video, native and contextual. His career stages include Group M, where Ekkehardt was most recently Managing Partner Sales, as well as Plista and Smartclip

Jonathan Hauffe
The Trade Desk, Senior Director Business Development Brands

In his role as the Senior Director Brands at The Trade Desk, Jonathan Hauffe focuses on elevating brands’ digital marketing setups for the open internet. He specializes in devising forward-looking strategies and offering essential guidance for brands on pivotal topics such as the evolving landscape of identity in media. Prior to his current position, Jonathan gathered his profound market insights through various global and local roles in Adtech and consultancies, steering global sales strategies and fostering growth across varied regions.

Join IAB Europe

Join IAB Europe’s network of national IABs, media, technology and marketing companies to collaborate and connect on the future for the digital marketing and advertising ecosystem.

Find out more about IAB Europe membership here.

IAB Europe Members

See our Member Directory for full details

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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