IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Townsend Feehan

Chief Executive Officer

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.


Helen Mussard

Chief Marketing Officer

Helen Mussard is the Chief Marketing Officer for IAB Europe, the  European-level association for the digital marketing and advertising ecosystem. As well as leading all marketing, communication and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Helen joined IAB Europe from global AdTech company, Vibrant Media, where she was VP of Global Marketing. Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups.

Alexandre (1)

Alexandre Nderagakura

Technical Director

Alexandre's scope for IAB Europe, includes developing and owning a strategic, rolling 12-month plan that identifies the key technical challenges facing the advertising ecosystem and providing direction as to where focus should be applied and what this focus should be covering. He takes on a co-leadership role within IAB Europe’s taskforces, providing expert technical advice to inform their work and planning. He represents IAB Europe within Tech Lab’s OpenRTB and Programmatic Supply Chain & Buy-side Transparency Working Groups. He supports IAB Europe’s legal compliance team as necessary, including on their work to assess the impact of technical and business developments on the TCF and the development of technical tools for compliance. He's focused on driving both product development and technical implementation across the TCF. He had previously worked at Smart AdServer as Product Specialist – Programmatic, been involved in IAB France and in IAB Tech Lab work.


Filip Sedefov

Legal Director (Privacy)

At IAB Europe, Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Master’s in Law from Université catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.



Ninon Vagner

Privacy and Compliance Manager

Ninon supports the privacy-oriented work of the Legal and Policy Committees, TCF Working Groups, and takes part in overseeing the TCF compliance programme. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for all of the company's advertising operations and managing compliance for new business acquisitions, and at Sirdata, on GDPR compliance where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.


MC Puffett photo

Marie-Clare Puffett

Marketing & Industry Programmes Manager

Marie-Clare manages IAB Europe's industry committees, projects events and outputs within the programmatic, brand advertising and research work streams. She also looks after marketing, PR and events. Marie-Clare holds a First Class BA (Hons) Marketing degree and before joining IAB Europe held various marketing and business development roles.

Lauren Wakefield

Lauren Wakefield

Marketing and Industry Programmes Director

As Marketing and Industry Programmes Director, Lauren helps support and look after the marketing, communication, and events initiatives for IAB Europe. Working alongside the CMO, Helen Mussard, Lauren also manages IAB Europe's industry committees, to help promote industry collaboration, playing a key role in the outputs within the programmatic, brand advertising, and research workstreams. Prior to joining the IAB Europe team, Lauren worked at Global Ad Tech company, Ogury, as a Senior Content Marketing Manager, where she was responsible for shaping, driving, and executing Ogury's B2B Marketing strategy and creating and managing content across all channels. Lauren has a BA (Hons) in English and has previously worked in various marketing roles within the Ad Tech space.  

MV's pic

Marjorie Veys

Operations and Business Manager

Prior to joining IAB Europe, Marjorie worked for IWG plc as Community Manager, also assisting with administration and finance.    
As Operations and Business Manager at IAB Europe, Marjorie oversees the operation of the IAB Europe HQ in Brussels, co-owns budget and financial management and “rhythm of the business” with the CEO. She is responsible for human resources, communications infrastructure and general administration, and drives process excellence.    


Hasan Siddaq

Business Administrator

Hasan is Business Administrator at IAB Europe. His main responsibility includes to manage the technical aspects of day-to-day operation of the Global Vendor List & CMPs. He is also responsible for keeping the office running smoothly and overseeing administrative & operational support. He is also performing personal assistant role to the CEO. Prior to his involvement with IAB Europe, Hasan worked as Assistant Manager Administration at Noor Takaful insurance and Noor Bank in Dubai, UAE for 9 years.


Greg Mroczkowski

Director, Public Policy

Greg is IAB Europe’s Director of Public Policy. He is a public policy professional with an interest and experience in the online media and advertising industry. In his current role, he engages on substantive policy dossiers pertaining to privacy and data protection, advertising, disinformation and media, as well as oversees advocacy strategy and EU institutional liaison. Greg also represents IAB Europe in various industry fora, ensuring effective collaboration with ad ecosystem stakeholders.


Colombe Michaud

Programme Manager

Colombe holds BA in Art History and a MA in Business communications. Prior to her involvement with IAB Europe, Colombe worked as a Communications Manager at Microsoft Europe and as a Communications consultant for European Communications projects for the European Commission.  


Inés Talavera de la Esperanza

Public Policy Officer

As a Public Policy Officer Inés monitors EU policy, legislative developments and plans, executes the advocacy strategy of the organization, and serves as an EU institutional liaison related to the online media and advertising industry. She joins the IAB team with experience at the European Commission in International Data Flows and Protection through the BlueBook programme and has legal experience in data protection and corporate law. Inés holds a Master’s in Legal Practice as well as a dual Bachelor’s in Business & Law from Carlos III University of Madrid (UC3M), which she earned through studies in Spain, Germany and the USA.

National IAB Members


Wlodzimierz Schmidt

Chairman of the Board of Directors, IAB Europe, and President, IAB Poland

Wlodek Schmidt is Chairman of the IAB Europe Board and President & CEO of IAB Poland. At the same time he holds the Board Position of the Polish Advertising Council.


Allan Sørensen

Head of Digital Danish Media, IAB Denmark

Allan Sorensen is the Head of Digital at Danish Media branch organization, which is the body of IAB Denmark, and he is in charge of all matters concerning digital media and advertising. He holds a Master of Science in Economics and has an analytical background as well as a history as the CEO of a web agency and the former Online Manager of a news media. Before going into digital media, Allan worked with communication both as political staff and at a PR agency.


Petri Kokkonen

IAB Finland Chairman of the board, CEO, Partner, Relevant Digital Oy

Petri is the Chairman of the board in IAB Finland and CEO of the Relevant Digital Oy. Petri has over 20 years experience in media and digital marketing. IAB Finland supports the local companies to grow by utilizing various means of digital marketing and the goal is to make the market better for all parties involved, mediums, advertisers and agencies. Relevant Digital Oy is a company specialized in data collection, reporting and activation as well as in digital marketing technologies and services. Relevant Digital Oy helps both buy and sell side parties to increase revenues and effectiveness of digital marketing.


Ioana Anescu

Executive Director, IAB Romania

Ioana is an active & enthusiast digital communication passionate! For 10 years she is involved in the development of IAB Romania – the association of digital marketing industry in Romania, in contact with all the major players and initiatives of the Romanian online advertising market. During this period she set up the association own conference – IAB Forum Romania, set up IAB MIXX Awards Romania (since 2012) – the local digital creative contest for online advertising campaigns, she set up other educational projects and activities (IAB Academy, Digital Dialogues, IAB Breakfasts). In 2013, and in 2017 she was part of the Board Member of IAB Europe, to represent Romania & the CEE Region. Her 12 years professional background is as entrepreneur and freelancer - in marketing and digital - setting up businesses in training and courses and helping other startups to develop their digital path & marketing strategy. She has a good market understanding and is passionate about networking & connecting people and businesses.


Pierre Gauthier

IAB France Board Member, Commercial Director France, Channel Factory

Pierre is an international media veteran with +15 years experience in the digital & cross media industry in various adtech start ups in commercial and management positions. He is specialized in business development and scaling companies on mobile, display and programmatic advertising. Pierre is also board member at IAB France, repsonsible for Transparency and Open Media Task Forces as programmatic advertising expert. Pierre is also Vice-Chair of the Programmatic Trading Committee at IAB Europe since January 2019. He will represent IAB France at the IAB Europe Board.


Thomas Duhr

Executive Committee Member, Vice-President BVDW, Executive Vice-President IP Deutschland

Thomas Duhr is Executive Vice-President Interactive at IP Deutschland GmbH and a Board Member of IAB Europe. Additionally he serves as Vice-President within the Executive Board of BVDW (representing IAB Germany) responsible for data, technology, politics and international.


Jon Mew

Chief Executive Officer, IAB UK

Jon is the recently appointed Chief Executive of the IAB UK, the trade body representing the digital advertising industry. The IAB’s role is to unite the industry with 1,200 members, including media owners, agencies and brands. Jon’s vision stems from the belief that digital is the smartest way for brands to reach and wow their customers. His mission is to re-assert the positives of digital. He has been at the IAB since 2008, joining as the first Head of Mobile before stepping up to become Director of Mobile and Operations and then the IAB's first Chief Operating Officer. Prior roles include Head of Marketing for Orange portals team, controlling the trade and consumer marketing strategies and media research. Jon has featured as number 10 in The Drum’s Mobile Top 50 and has spoken on numerous high profile platforms. He is fascinated with technology and known in the industry for his witty banter.


Suzanne McElligott

CEO, IAB Ireland

Suzanne has over 20 years of experience in the media/marketing sector. She is a former director of Independent Radio Sales, a founder of the Radio Awards, and is a former chairperson of the Outdoor Media Association. As a lecturer in DIT's marketing department Suzanne developed digital marketing course content. Her background in radio and outdoor advertising coupled with her legal and digital advertising expertise ensures that she is equipped to play a leading role in the development of Ireland's online advertising industry as CEO for IAB Ireland, the international trade organisation for digital advertising. Membership of IAB Ireland includes all the key stakeholders in the Irish digital advertising market from multinationals such as Google, Facebook, Twitter to all the key Irish digital media owners, advertising agencies, digital specialists and brands. Under Suzanne’s leadership IAB Ireland’s outputs across best practice, research, training and policy have driven growth of the Irish digital market since 2010 by 139% to €263m. Suzanne has recently joined the board of IAB Europe and is also a director of the Irish International Business Network (IIBN) Ireland.


Sebastiano Cappa

Board Member, IAB Italy

Computer Engineer with a PhD in Germany in Artificial Intelligence and an MBA in Paris in Management Economics, Sebastiano Cappa is Country Manager at Ligatus Italy, a branch he has been running since its opening in October 2013. He previously worked for 5 years in SmartFocus (ex Emailvision) in different roles, from software architect to sales manager and product manager, to Head of the Italian branch. Since March 2017, he is in the Board of IAB Italy and, starting May 2017, in the Board of IAB Europe.


Dr Mahmut Kursun

IAB Turkey Board Member, CIO of Ciner Group and General Manager of Digital Media of Ciner Media Group

He has his BS degree from Bogazici University in Mechanical Engineering, and also had his MS degree and PhD in Industrial Engineering from the same university. From 1997 to 2003, he acted as the Coordinator of Project Finance in energy and mining projects of Ciner Group. From 2003 to 2007, he acted as the Chief Information Officer of Sabah/ATV group from 2003 to 2007. He is currently working as the Chief Information Officer, and the General Manager of Digital Media of Ciner Group. Starting from early 2015 he acts as the Chairman of IAB Turkey, and Member of the Board of IAB Europe.


Constantine Kamaras

Chairman Emeritus

A founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, Constantine served as IAB Europe’s Chairman of the Board of Directors from May 2013 to September 2018 and currently continues to be engaged with IAB Europe as the association's Chairman Emeritus. He is also an adviser to OPA Europe, working with a select group of premium content providers on the association’s “best practices in digital publishing” program. In his native Greece, he sits on the Boards of leading digital companies, advising them on Strategy & Business Development as well as Corporate and Brand Communications.

Corporate Members


Carolin Wehrhahn

Head of Brussels Office Public Affairs, Axel Springer

Carolin Wehrhahn is the Head of Public Affairs Office of Axel Springer in Brussels. Prior to joining Axel Springer, she was heading the Brussels Office of the German Federation of Newspaper Publishers (BDZV) and worked as Senior Legal Adviser for the European Newspaper Publishers Association (ENPA). Carolin holds both German State Examinations in Law and has degrees from the Humboldt University of Berlin, the University Jean Moulin in Lyon and the University La Sorbonne in Paris. With over 12 years of experience, Carolin is a recognised legal and government affairs expert in digital media and European policy.


Phil Sumner

VP Insights, Northern Europe, Teads

Phil is Global Media Insight Director at Teads and has over 15 years’ experience in digital media and digital media research. He leads Teads’ research relationship with Global FMCG organisations and media agencies. Phil’s specialist area is around measuring digital and cross media reach, having produced various pieces of primary research and thought leadership in this area.


Bela Papp

Global Agency Director, Microsoft

Bela Papp is part of Microsoft Advertising’s Global Agency team, working to strengthen the strategic and commercial relationship between Microsoft and leading media agencies. With over thirty years’ experience in publishing (both online and traditional), marketing, communications and journalism, Bela continuously seeks creative ways to maximize partnership opportunities. He is married with three daughters, and resides in Brussels.


Mark Howe

Managing Director, Agencies & Ad Industry relations, Europe Middle East & Africa, Google

Mark has been in Senior Sales Management roles at Google for 13 years, currently heading up both Agency & Industry Relations functions across EMEA. Prior to Google Mark worked in the UK Television industry for 20 years - over half that time in digital, multi-channel TV. Mark’s goal remains to ensure Google builds lasting & trusted relationships with its Agency customers, and the Industry’s most senior Trade Associations whilst challenging the Industry to embrace the accelerating pace of change. Mark’s role as the Media Sales leadership face of Google has seen him in the UK join the boards of ASBOF (Advertising Standards Board of Finance), the IAB, the AA’s Front Foot, the Council of the Advertising Association, an past Trustee for NABS (National Advertising Benevolent Society) and a member of The Marketing Group of Great Britain and The Marketing Society. In his spare time Mark these days has a passion for open water swimming, having raced the Classic Escape from Alcatraz swim in San Francisco Bay now three times. He was educated at University College London & lives in Surrey, with his wife and his three children when they feel like coming home.


Stefan Hanloser

Vice President Data Protection Law at ProSiebenSat.1 Media SE

Stefan Hanloser is Vice President Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Since 2018, Stefan is member of the Privacy Advisory Board of European netID Foundation (EnID). Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.


Neil Bowman

Vice-President of Advertising Technology, BBC Advertising

Neil Bowman is the Vice-President of Advertising Technology for BBC Advertising. He is responsible for the technical direction and integration of all ad platforms across the globe. This includes responsibility for ad serving, programmatic, data management and warehousing,  new ad format and site monitoring across BBC’s international TV, radio and digital portfolio.   Prior to joining the BBC, Neil held senior roles in technology, product and operations at AOL Advertising where he ran a team of specialists focussing on adserving technology, video, mobile platforms and audience targeting for their O&O properties. He has also held technical and operational positions at Trinity Mirror and Carlton Interactive.

HyperFocal: 0

Jerome Underhill

SVP, EMEA, Xandr

As SVP, EMEA, Jerome Underhill is responsible for the Xandr business in the region, ensuring a strong link between EMEA and headquarters in New York. He supports the empowerment and growth of the company’s regional go-to-market teams, as well as collaboration between EMEA markets. Jerome joined AppNexus in 2013, leading Services & Operations in EMEA & APAC and has since held a variety of roles across the global organisation. Prior to joining AppNexus, Jerome has held leadership positions in the United Kingdom, Europe, and South Africa, including at Advertising.com before moving via acquisition to AOL, and at Capital One. Jerome graduated from University of Exeter with a BA in Economics. He lives in the countryside outside of London with his wife and two daughters.


Bethan Crockett

Senior Director of Brand Safety and Digital Risk, GroupM EMEA

Bethan Crockett, Senior Director of Brand Safety and Digital Risk, GroupM EMEA With 18 years of experience working on the front line of digital advertising at Yahoo! then Microsoft, Bethan started her career in display advertising and then moved to search operations, before joining GroupM in 2015. Her current focus is on media quality and data integrity policy, process and governance to support GroupM EMEA’s digital strategy.


Rhys Noelke

SVP Strategy & Business Development, RTL Group

Rhys Noelke is Senior Vice President Strategy & Business Development at RTL Group’s Corporate Center in Luxembourg. RTL Group is leading European entertainment network with 61 TV channels, 30 radio stations, the worldwide production company FremantleMedia. RTL Group is the leading European media company in online video with local VOD streaming platforms like TVnow, 6Play and Videoland, majority stakes in the multi-platform networks BroadbandTV, Divimove and United Screen as well as one of the globally leading video advertising technology company SpotX. Rhys started his career as freelance journalist, joined RTL Group in Luxembourg in 2007. To date his role as Head of RTL Group’s strategy encompasses managing transformation of television business, fostering Group synergies, developing and monetizing digital video and driving innovation in tech and data. He is also member on numerous Boards overseeing the global business of SpotX, as well as US investments in Videoamp, Clypd and the Pan-EU sales house RTLAdconnect.


Matthias Matthiesen

Senior Privacy Counsel, Quantcast

Matthias is senior privacy counsel at Quantcast where he is responsible for creating, advising and enforcing global privacy and data protection policy for Quantcast, as well as guiding its clients and partners through compliance with EU and global privacy and data protection laws and regulations. He is also responsible for liaising with legislators and regulators in global markets and work closely with the trade organisations of which the company is a member. Matthias joined Quantcast from IAB Europe, where he served as director of privacy and public policy. While there, he led the industry body's strategy and approach to privacy and data protection in response to the GDPR and ePrivacy Regulation.

Join IAB Europe

Join IAB Europe’s network of national IABs, media, technology and marketing companies to collaborate and connect on the future for the digital marketing and advertising ecosystem.

Find out more about IAB Europe membership here.

IAB Europe Members

See our Member Directory for full details

Lines (1)