Blog Archive

TCF v2.0 Google Integration Issue: 2.1a

A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …

TCF v2.0 Google Integration Issue: 2.1a Read More »

Member Guest Blog Post by OneTrust – OTT App Compliance

Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …

Member Guest Blog Post by OneTrust – OTT App Compliance Read More »

New Post Third-Party Cookie Poll – Have Your Say!

The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …

New Post Third-Party Cookie Poll – Have Your Say! Read More »

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR

Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR Read More »

IAB Europe Stands in Solidarity with IAB Belarus

Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …

IAB Europe Stands in Solidarity with IAB Belarus Read More »

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

xaxis

Majority of marketers want to spend more on programmatic audio

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity …

Majority of marketers want to spend more on programmatic audio Read More »

ix_logo_rgb_squares-ixblue_2000x2000

Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has …

Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification Read More »

flag-of-turkey-3036191_1920

Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …

Member report: 2018 Turkey Ad Spend Read More »

Logo AdTech

AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab.

Turning Paris into the AdTech Capital of the World for a day! On November 30th, …

AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab. Read More »

xaxis ai 2

Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a …

Artificial Intelligence is the next industrial revolution according to the digital advertising industry Read More »

ix_logo_rgb_squares-ixblue_2000x2000

Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth

Team Establishes Two New Divisions, Opens Offices in Sydney and Dusseldorf, Promotes Variety of Senior …

Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth Read More »

screenshot-thenewbase.com-2018.04.03-13-43-42

Press Release: The Evolving Marketer

Global CMOs appreciating the rise in status but feeling the pressure in new study from …

Press Release: The Evolving Marketer Read More »

iab turkey

Press release: IAB Turkey Releases 2017 Digital Ad Spend

IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 …

Press release: IAB Turkey Releases 2017 Digital Ad Spend Read More »

1475487670-logoVerticalGris

Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience

Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with …

Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience Read More »

medium endorsement banner

Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement

Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the ​Google Digital Workshop​. Designed …

Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement Read More »