Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

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Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

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Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

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Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean? Read More »

DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »

Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

Back to School: 101 Industry Guidance to Prep You For the New Season Read More »

IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee Read More »

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IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release

  IAB Europe has been working with IAB Canada and IAB Techlab to build the …

IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release Read More »

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Majority of marketers want to spend more on programmatic audio

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity …

Majority of marketers want to spend more on programmatic audio Read More »

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Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has …

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Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …

Member report: 2018 Turkey Ad Spend Read More »

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AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab.

Turning Paris into the AdTech Capital of the World for a day! On November 30th, …

AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab. Read More »

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Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a …

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Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth

Team Establishes Two New Divisions, Opens Offices in Sydney and Dusseldorf, Promotes Variety of Senior …

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Press Release: The Evolving Marketer

Global CMOs appreciating the rise in status but feeling the pressure in new study from …

Press Release: The Evolving Marketer Read More »

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Press release: IAB Turkey Releases 2017 Digital Ad Spend

IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 …

Press release: IAB Turkey Releases 2017 Digital Ad Spend Read More »

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Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience

Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with …

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Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement

Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the ​Google Digital Workshop​. Designed …

Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement Read More »

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Index Exchange Renewed Mission

Automated media trading is now the norm for all desktop advertising, and if forecasts are …

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