Blog Archive
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »
Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
Majority of marketers want to spend more on programmatic audio
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity …
Majority of marketers want to spend more on programmatic audio Read More »
Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification
This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has …
Member report: 2018 Turkey Ad Spend
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …
AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab.
Turning Paris into the AdTech Capital of the World for a day! On November 30th, …
Artificial Intelligence is the next industrial revolution according to the digital advertising industry
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a …
Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth
Team Establishes Two New Divisions, Opens Offices in Sydney and Dusseldorf, Promotes Variety of Senior …
Press Release: The Evolving Marketer
Global CMOs appreciating the rise in status but feeling the pressure in new study from …
Press release: IAB Turkey Releases 2017 Digital Ad Spend
IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 …
Press release: IAB Turkey Releases 2017 Digital Ad Spend Read More »
Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience
Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with …
