Blog Archive

IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

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What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »

AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

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Majority of marketers want to spend more on programmatic audio

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity …

Majority of marketers want to spend more on programmatic audio Read More »

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Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has …

Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification Read More »

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Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …

Member report: 2018 Turkey Ad Spend Read More »

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AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab.

Turning Paris into the AdTech Capital of the World for a day! On November 30th, …

AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab. Read More »

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Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a …

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Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth

Team Establishes Two New Divisions, Opens Offices in Sydney and Dusseldorf, Promotes Variety of Senior …

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Press Release: The Evolving Marketer

Global CMOs appreciating the rise in status but feeling the pressure in new study from …

Press Release: The Evolving Marketer Read More »

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Press release: IAB Turkey Releases 2017 Digital Ad Spend

IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 …

Press release: IAB Turkey Releases 2017 Digital Ad Spend Read More »

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Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience

Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with …

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Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement

Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the ​Google Digital Workshop​. Designed …

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