Blog Archive
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
There is no excerpt because this is a protected post.
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
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Majority of marketers want to spend more on programmatic audio
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity …
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Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification
This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has …
Member report: 2018 Turkey Ad Spend
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …
AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab.
Turning Paris into the AdTech Capital of the World for a day! On November 30th, …
Artificial Intelligence is the next industrial revolution according to the digital advertising industry
Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a …
Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth
Team Establishes Two New Divisions, Opens Offices in Sydney and Dusseldorf, Promotes Variety of Senior …
Press Release: The Evolving Marketer
Global CMOs appreciating the rise in status but feeling the pressure in new study from …
Press release: IAB Turkey Releases 2017 Digital Ad Spend
IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 …
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Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience
Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with …
