Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Amy Mazzola
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22/02/2024
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]

Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

Amy Mazzola
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22/02/2024
IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]

The Programmatic Trading Committee's Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
|
20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]

Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
|
12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]

Become a Fountain of Knowledge: Explore Our New Resource Hubs Today!

Lauren Wakefield
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07/02/2024
Ever wanted to find a certain resource on a specific industry topic but haven’t known where to start? Look no […]

Key Highlights from our First Retail Media Standards for Europe Workshop

Amy Mazzola
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06/02/2024
On the 22nd and 23rd of January, representatives from 15 retailers in Europe gathered to discuss and debate various retail […]

Join Us and Our CMO Helen Mussard at Performance Marketing World Unlocked 2024

Amy Mazzola
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24/01/2024
The time for actionable marketing gameplans is NOW. And where better to find them than at PMW Unlocked 2024? Mark […]

Request for Proposal - TCF Vendors & CMPs Registration and Management Portal

Amy Mazzola
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23/01/2024
To further enhance our ability to manage the registrations of TCF (Transparency & Consent Framework) Vendors and Consent Management Platforms […]

Hot Off the Press: E-Commerce Berlin Expo 2024's Must-See Agenda

Amy Mazzola
|
17/01/2024
E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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