Blog Archive

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …

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Interact Online – Event Highlights

Thanks so much to the 936 people who joined us live yesterday for Interact Online! …

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Majority of marketers want to spend more on programmatic audio

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity …

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Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has …

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Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …

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AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab.

Turning Paris into the AdTech Capital of the World for a day! On November 30th, …

AdTech Summit, on 30 November 2018 in Paris IAB France’s new major annual meeting, in partnership with IAB Tech Lab. Read More »

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Artificial Intelligence is the next industrial revolution according to the digital advertising industry

Brussels and London, 11th July 2018 – In association with IAB Europe, Xaxis conducted a …

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Press Release: Index Exchange Announces Executive Promotions to Support Rapid Revenue Growth

Team Establishes Two New Divisions, Opens Offices in Sydney and Dusseldorf, Promotes Variety of Senior …

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Press Release: The Evolving Marketer

Global CMOs appreciating the rise in status but feeling the pressure in new study from …

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Press release: IAB Turkey Releases 2017 Digital Ad Spend

IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 …

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Press Release: Sublime Skinz launches innovative, high performing mobile ad formats that enhance user experience

Sublime Skinz expands mobile offering with the addition of two new premium ad formats, with …

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Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement

Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the ​Google Digital Workshop​. Designed …

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