Interactive Advertising Bureau

Retail Media Impact Summit

Retail Media Impact Summit 2026
7th October 2026 | Felix Meritis, Amsterdam

IAB Europe is proud to present the second edition of the Retail Media Impact Summit. A standout leadership event bringing together the voices shaping retail media across Europe and beyond.

Following a hugely successful inaugural edition, the 2026 summit will once again convene 200 senior decision-makers, from leading retailers and ambitious advertisers to cutting-edge tech partners and policy leaders , for a day of insight, collaboration, and forward-thinking discussion.

Expect a high-impact programme of inspiring keynotes, interactive workshops, and expert-led sessions designed to tackle the industry’s biggest challenges and unlock new opportunities for growth.

Why attend?
Because this isn’t just another industry event. It’s where leaders unite to impact the future of retail media in Europe - building meaningful content, exchanging powerful insights, and driving change through collaborative roundtables and hands-on workshops.

Who Will Be There?

  • Retailers, Brands, Agencies, Ad Tech, Publishers
  • C-Suite Leaders, Directors, Senior Managers
  • Global & Regional Market Influencers

Breakout Rooms

During the breakout sessions, you can choose one of two inspiring sessions, each taking place in a different room at the same time:

Each room offers a unique setting to explore new ideas and connect with others. Pick the session that interests you most!
Please note: Attendees will need to register for their preferred breakout session prior to the event.

Venue

On 7th October 2026 join us at Felix Meritis, a striking venue in the heart of Amsterdam that is the European center for art, culture & science based in an 18th-century building with oval concert hall.

Discover more about the venue here.

Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands

2025 Highlights

Relive the energy and key moments from last year’s Retail Media Impact Summit, where industry leaders came together to exchange ideas, share best practices, and help define the direction of retail media in Europe.

Explore the key takeaways, expert insights, and standout moments from the summit, in our wrap-up here.

You can also watch our highlight reel here.

 

Save the date — more details coming soon.

We invite you to RSVP your interest here for the Retail Media Impact Summit 2026 and be the first to know when tickets go live.

 

In Collaboration with VIA

The Retail Media Impact Summit 2026 is proudly organised in collaboration with VIA, the national trade association for the marketing and media industry in the Netherlands and a valued member of IAB Europe. VIA’s local expertise and deep industry connections bring essential insights to the event, helping to shape a truly impactful and regionally grounded experience in Amsterdam.

Agenda

09:00-09:30
REGISTRATION & NETWORKING

Brief networking & coffee

09:30-09:50
WELCOME AND INTRODUCTION

Hosts: Patricia Grundmann & Jason Wescott

Located in the Concertzaal

09:50-10:15
KEYNOTE & AUDIENCE Q&A

Daniel Knapp, Chief Economist, IAB Europe

Located in the Concertzaal

 

10:15-10:45
KEYNOTE & AUDIENCE Q&A

Located in the Concertzaal

10:45-11:05
OXFORD STYLE DEBATE

Located in the Concertzaal

11:05-11:10
CLOSING OF MORNING SESSIONS

Hosts: Patricia Grundmann & Jason Wescott

Located in the Concertzaal

11:05-11:30
COFFEE BREAK

Located in the Shaffyzaal

11:35-12:20
BREAK OUT SESSIONS

2 breakout sessions in 2 rooms located in:

1 Breakout room: Concertzaal
2 Breakout room: Zuilenzaal

11:35-12:20
BREAK OUT ROOM: Zuilenzaal

Speaker: 

Title:

11:35-12:20
BREAK OUT ROOM: Concertzaal

Speaker: 

Title:

12:30 - 13:30
Lunch

Located in the Shaffyzaal

 

13:30-16:05
BREAK OUT SESSION

2 breakout sessions in 2 rooms located in:

1 Breakout room: Concertzaal
2 Breakout room: Zuilenzaal

13:30-14:15
BREAK OUT ROOM: Concertzaal

13:30-14:15
BREAK OUT ROOM: Zuilenzaal

14:20-15:15
BREAK OUT ROOM: Concertzaal

14:20-15:15
BREAK OUT ROOM: Zuilenzaal

15:20-16:05
BREAK OUT ROOM: Concertzaal

15:20-16:05
BREAK OUT ROOM: Zuilenzaal

16:10-16:30
COFFEE BREAK

Located in the Shaffyzaal

 

16:30-16:45
FIRESIDE CHAT

Located in the Concertzaal

16:45-17:00
CLOSING KEYNOTE 

Located in the Concertzaal

17:00-17:10
EVENT WRAP UP AND CLOSE

Located in the Concertzaal

17:10-18:30
NETWORKING & COCKTAIL RECEPTION

Located in the Concertzaal

Speakers

Patricia
Grundmann

VP of Retail Media, MD OBI First Media Group & Vice Chair of IAB Europe’s Retail & Commerce Media Committee
As an experienced leader in the retail media sector, Patricia has helped to build up and manage the OBI First Media Group over the past 6 years. First as Lead, as Head of, then as Director and currently as Vice President Retail Media and Managing Director, the topics of Business Strategy & Development, Product Development, Marketing and Leadership are close to her heart.

Before joining OBI, she was Head of Business Development & Partner Management at OTTO Group / shopping 24. For more than 3.5 years was Team Lead Sales & Marketing for moebel.de Einrichten & Wohnen AG, a subsidiary of ProSiebenSat1. She was able to develop her passion for the topics of communication, innovation and transformation as well as her passion for brands and people as co-founder of a consulting firm for ideation.

Jason
Wescott

Global Head of Commerce Solutions, WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media.

As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason's fervour lies in crafting global growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone.

Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.

Bram
van Asperen

Senior Commercial Manager - Advertising,
 Booking.com


Daniel
Knapp

Chief Economist,
IAB Europe

Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.

James
Taylor

Founder and CEO,
Particular Audience


Marie-Clare
Puffett 

Senior Director, Industry Development & Marketing,  
IAB Europe
Marie-Clare is the Senior Director of Industry Development and Marketing at IAB Europe, bringing over 13 years of experience in the digital advertising and media industry. She leads the organisation’s strategic programmes across Retail & Commerce Media, Connected TV, and the Advertising & Media Committee, shaping Europe’s content agenda, research priorities, and industry standards.

A recognised industry voice, Marie-Clare develops influential thought leadership — from frameworks and guidance to cross market standards — and regularly represents IAB Europe at major conferences, panels, and working groups.

In addition to steering industry development, she oversees IAB Europe’s marketing and communications strategy driving audience and member growth, stakeholder engagement, and the organisation’s position as the authoritative voice of digital advertising in Europe.

Yara
Daher 

Retail Media
 Consultant 

Tickets & Information

Our ticketing platform for the Retail Media Impact Summit 2026 will be opening soon — stay tuned for further updates.

We invite you to register your interest here to be among the first to know when tickets go live .

Tickets will include access to the full-day conference on 7th October, along with networking drinks at the end of the event.

Venue

Felix Meritis (Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands)

On 7th October 2026 join us at Felix Meritis, a striking venue in the heart of Amsterdam that is the European center for art, culture & science based in an 18th-century building with oval concert hall.

Felix Meritis, an icon on the Keizersgracht, was established in 1777 as a society of entrepreneurs, scientists, artists, and philosophers. With seven magnificent halls, including the impressive Concertzaal and the renowned Shaffyzaal with balcony and foyer. The stately Zuilenzaal is perfect for conferences, symposia, and product presentations, offering a splendid view over the canal. Other halls include the Teekenzaal, Husly Lounge and Koepelzaal. The decor pays homage to its illustrious past, while the facilities are state-of-the-art for the 21st century. Felix Meritis is ready to provide a dynamic and contemporary setting for extraordinary congresses and events. Come and discover what we have to offer!

Discover more about the venue here.

Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands

How to Get There

From Amsterdam Airport Schiphol

By Train + Tram (Approx. 35–40 minutes total)

Take a direct train from Schiphol Airport to Amsterdam Central Station (trains run frequently, approx. 15–20 minutes).

From Amsterdam Central Station:

  • Take Tram 2 or 12 toward Amsterdam Zuid.
  • Get off at Keizersgracht or Koningsplein.
  • Felix Meritis is just a short 3–5 minute walk from the tram stop.

Alternatively, from Central Station you can walk to the venue in approximately 25–30 minutes via Dam Square and the canal belt.

By Taxi or Rideshare (Approx. 25–35 minutes)

Taxis and rideshare services (such as Uber) are available directly outside the airport arrivals hall and can drop you off at the venue entrance.

Venue Address:
Felix Meritis
Keizersgracht 324
1016 EZ Amsterdam

From Amsterdam Central Station

By Tram (Approx. 15 minutes)

  • Take Tram 2 or 12 from Central Station.
  • Exit at Keizersgracht or Koningsplein.
  • Walk 3–5 minutes to Felix Meritis.

By Foot (Approx. 25–30 minutes)

  • Exit Central Station and head toward Damrak.
  • Continue through Dam Square toward the canal district.
  • Follow Singel or Herengracht southbound.
  • Turn onto Keizersgracht — Felix Meritis will be located at number 324.

Hotel Suggestions

A range of hotels are available within walking distance of Felix Meritis, including luxury, boutique, and business-friendly options in the canal district and nearby Leidseplein area. More recommendations will be shared soon.

Headline Sponsors

Showcase Sponsors

Supporting Sponsors

Technology and Networking Dinner Sponsor

Partners

Contact / FAQ

For any questions about the event including tickets, agenda, or sponsorship opportunities, please contact us at: 

  • Marie-Clare Puffett, Senior Director, Industry Development & Marketing at puffett (at) iabeurope.eu

  • Amy Mazzola, Marketing & Events Director at mazzola (at) iabeurope.eu

  • Lauren Wakefield, Marketing & Communications Director at wakefield (at) iabeurope.eu

  • Nicole Laleva, Marcoms & Events Officer at laleva (at) iabeurope.eu
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