Retail Media Impact Summit

Retail Media Impact Summit 2026
7th October 2026 | Felix Meritis, Amsterdam

IAB Europe is proud to present the second edition of the Retail Media Impact Summit. A standout leadership event bringing together the voices shaping retail media across Europe and beyond.

Following a hugely successful inaugural edition, the 2026 summit will once again convene 200 senior decision-makers, from leading retailers and ambitious advertisers to cutting-edge tech partners and policy leaders , for a day of insight, collaboration, and forward-thinking discussion.

Expect a high-impact programme of inspiring keynotes, interactive workshops, and expert-led sessions designed to tackle the industry’s biggest challenges and unlock new opportunities for growth.

Venue

On 7th October 2026 join us at Felix Meritis, a striking venue in the heart of Amsterdam that is the European center for art, culture & science based in an 18th-century building with oval concert hall.

Felix Meritis, an icon on the Keizersgracht, was established in 1777 as a society of entrepreneurs, scientists, artists, and philosophers. With seven magnificent halls, including the impressive Concertzaal and the renowned Shaffyzaal with balcony and foyer. The stately Zuilenzaal is perfect for conferences, symposia, and product presentations, offering a splendid view over the canal. Other halls include the Teekenzaal, Husly Lounge and Koepelzaal. The decor pays homage to its illustrious past, while the facilities are state-of-the-art for the 21st century. Felix Meritis is ready to provide a dynamic and contemporary setting for extraordinary congresses and events. Come and discover what we have to offer!

Discover more about the venue here.

Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands

2025 Highlights

Relive the energy and key moments from last year’s Retail Media Impact Summit, where industry leaders came together to exchange ideas, share best practices, and help define the direction of retail media in Europe.

Explore the key takeaways, expert insights, and standout moments from the summit, in our wrap-up here.

You can also watch our highlight reel here.

Save the date — more details coming soon.