IAB Europe is proud to present the second edition of the Retail Media Impact Summit. A standout leadership event bringing together the voices shaping retail media across Europe and beyond.
Following a hugely successful inaugural edition, the 2026 summit will once again convene 200 senior decision-makers, from leading retailers and ambitious advertisers to cutting-edge tech partners and policy leaders , for a day of insight, collaboration, and forward-thinking discussion.
This year’s theme, “Beyond the Boom: The Next Chapter of Retail Media Growth,” reflects the industry’s transition from rapid acceleration to long-term maturity and sustainable growth. As Retail Media continues to expand, the focus is shifting toward building scalable strategies, proving effectiveness, strengthening collaboration, and unlocking greater value across the ecosystem.
Expect a high-impact programme of inspiring keynotes, interactive workshops, and expert-led sessions designed to tackle the industry’s biggest challenges and unlock new opportunities for growth.
Why attend?
Because this isn’t just another industry event. It’s where leaders unite to impact the future of retail media in Europe - building meaningful content, exchanging powerful insights, and driving change through collaborative roundtables and hands-on workshops.
Who Will Be There?
Breakout Rooms
During the breakout sessions, you can choose one of two inspiring sessions, each taking place in a different room at the same time:
Each room offers a unique setting to explore new ideas and connect with others. Pick the session that interests you most!
Please note: Attendees will need to register for their preferred breakout session prior to the event.
Venue
On 7th October 2026 join us at Felix Meritis, a striking venue in the heart of Amsterdam that is the European center for art, culture & science based in an 18th-century building with oval concert hall.
Discover more about the venue here.
Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands
Tickets are now available! Secure your place below today.
If you're a member of IAB Europe, you are eligible for discounted tickets. Please reach out to the team at communication@iabeurope.eu for more information.
In Collaboration with VIA
The Retail Media Impact Summit 2026 is proudly organised in collaboration with VIA, the national trade association for the marketing and media industry in the Netherlands and a valued member of IAB Europe. VIA’s local expertise and deep industry connections bring essential insights to the event, helping to shape a truly impactful and regionally grounded experience in Amsterdam.
Already joining us for the Retail Media Impact Summit? Make the most of your time in Amsterdam and join us for the MIXX Awards Europe Ceremony on 8th October.
Entries are now closed, so while we wait to discover this year's shortlist, secure your place and be in the room as Europe's best digital advertising work is celebrated and the winners are revealed.
Already have a Summit ticket? You can access an exclusive discount on your MIXX Awards Ceremony ticket. Email us at communication@iabeurope.euto receive your discount code.
Relive the energy and key moments from last year’s Retail Media Impact Summit, where industry leaders came together to exchange ideas, share best practices, and help define the direction of retail media in Europe.
Explore the key takeaways, expert insights, and standout moments from the summit, in our wrap-up here.
You can also watch our highlight reel here.
Brief networking & coffee
Brief networking & coffee
Hosts: Jason Wescott, Global Head of Commerce Solutions, WPP Media
Deli Bom, Retail Media Expert
Located in the Concertzaal
Hosts:
Jason Wescott
Daniel Knapp, Chief Economist, IAB Europe
Title: Revealing New Insights That Lift the Hood on Retail Media Performance
Located in the Concertzaal
Speaker: Daniel Knapp, Chief Economist, IAB Europe
Title: Revealing New Insights That Lift the Hood on Retail Media Performance
Sponsored products remain the commercial backbone of retail media, yet their performance, maturity, and monetisation vary widely across Europe. This keynote unveils new, not-seen-before data showing how effectively European retailers are capitalising on their sponsored product inventory today—spotlighting the gaps, the growth levers, and the structural differences shaping outcomes across markets.
Located in the Concertzaal
Topic:
Speaker:
Speaker: Bran Van Asperen, Booking.com
Hosted by: Yara Daher, IAB Europe
Title: Travel as Media: New Standards, New Growth Engine
Located in the Concertzaal
Fireside Chat: Travel as Media: New Standards, New Growth Engine
Speaker: Bran Van Asperen, Booking.com
Hosted by: Yara Daher, IAB Europe
Located in the Concertzaal
Travel media is one of the key growth areas of commerce media but it spans a longer, more fragmented purchase journey and a different mix of advertisers than traditional retail. IAB Europe is set to release new Travel Media Measurement Standards, building on its existing Commerce Media Measurement framework, to bring greater rigor and consistency to how the industry defines and measures success in this space.
In this session, we'll explore what sets Travel media apart, why standardised measurement is coming at the right time, and how Booking.com is putting media to work as a genuine driver of growth.
Host: Jason Wescott, Global Head of Commerce Solutions, WPP Media
Deli Bom, Retail Media Expert
Located in the Concertzaal
Speaker: James Taylor, Founder and CEO, Particular Audience
Description: An interactive topic by topic briefing with active audience participation and polling throughout. This is the best place to get a live view of AI adoption in Retail Media.
Notes:
Coming Soon
Speaker: Paul Dahill, Managing Director, Sales EMEA, Koddi
Description: Agentic commerce has quickly become one of the most talked-about topics in retail and commerce media. But beyond the hype, what will actually change for retailers, brands, and consumers over the next few years? In this interactive session, Koddi will explore the latest research on agentic commerce and challenge some of the industry's biggest assumptions.
Together with the audience, we’ll examine where AI-driven commerce can create real value, where expectations may be running ahead of reality, and what practical opportunities exist today. Through debate, discussion, and real-world examples, attendees will leave with a clearer view of what’s next and what’s worth prioritizing now.
IAB Europe has issued a near endemic and non endemic guide that defines the space and brings it to life with examples. This session will feature one of those examples. Opel's campaign with MediaMarkt Saturn.
Speaker: Pat Copeland, General Manager, Moloco Commerce Media
Description: Most commerce media teams already track ad revenue, ROAS, and fill rate, but these are lagging indicators. They tell you what happened last quarter, not how healthy your ads engine actually is or where the next gains will come from.
This session introduces A2G (Ads Spend to Gross Merchandise Value) as the leading indicator that connects ad performance directly to core commerce health. Drawing on patterns observed across verticals and geographies, the audience will gain insight into why most platforms operate at or below 0.5% A2G despite having the potential to reach 2%+, and why that gap represents a step change in high-margin revenue, not an incremental one.
This is a thought-leadership session, not a product pitch: the goal is for every attendee to leave knowing whether they can answer "what's our A2G today?" — and wanting to find out if they can't.
Notes:
Coming Soon
Speaker: Lisa Avery, Director of Customer Success EMEA, Zitcha
Description: Retail media is one of retail’s fastest-growing profit engines, yet many merchants and commercial teams remain unconvinced of its value. If media is driving incremental growth, why isn’t it more consistently influencing merchandising, commercial planning, and forecasting?
This interactive workshop explores how retailers can connect media investment to wider business outcomes - from sell-through and inventory movement to category growth and profitability. Using real-world examples, participants will explore how richer commercial insights can shape media and merchandising decisions.
Details to follow soon.
Details to follow soon.
Host: Jason Wescott, Global Head of Commerce Solutions, WPP Media
Deli Bom, Retail Media Expert
Located in the Concertzaal
Located in the Concertzaal
Notes:
Coming Soon
Patricia
Grundmann
Jason
Wescott
Deli
Bom
Anais
Constans
Andrew
Connell
Bram
van Asperen
Colin
Lewis
Christian
Raveaux
Max
de Jong
Marie-Clare
Puffett
Lieke
Buisman
Lisa
Avery
Paul
Dahill
Pat
Copeland
Rachel
Smith
Stanislas
Lajouanie
Yara
Daher
Our ticketing platform for the Retail Media Impact Summit 2026 is now open! Secure your place below today.
*BTW number (belasting over de waarde) or VAT number is the Dutch equivalent of the Tax Identification Number
If you're a member of IAB Europe, you are eligible for discounted tickets. Please reach out to the team at communication@iabeurope.eu for more information.
Tickets will include access to the full-day conference on 7th October, along with networking drinks at the end of the event.
Felix Meritis (Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands)
On 7th October 2026 join us at Felix Meritis, a striking venue in the heart of Amsterdam that is the European center for art, culture & science based in an 18th-century building with oval concert hall.
Felix Meritis, an icon on the Keizersgracht, was established in 1777 as a society of entrepreneurs, scientists, artists, and philosophers. With seven magnificent halls, including the impressive Concertzaal and the renowned Shaffyzaal with balcony and foyer. The stately Zuilenzaal is perfect for conferences, symposia, and product presentations, offering a splendid view over the canal. Other halls include the Teekenzaal, Husly Lounge and Koepelzaal. The decor pays homage to its illustrious past, while the facilities are state-of-the-art for the 21st century. Felix Meritis is ready to provide a dynamic and contemporary setting for extraordinary congresses and events. Come and discover what we have to offer!
Discover more about the venue here.
Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands
Take a direct train from Schiphol Airport to Amsterdam Central Station (trains run frequently, approx. 15–20 minutes).
From Amsterdam Central Station:
Alternatively, from Central Station you can walk to the venue in approximately 25–30 minutes via Dam Square and the canal belt.
Taxis and rideshare services (such as Uber) are available directly outside the airport arrivals hall and can drop you off at the venue entrance.
Venue Address:
Felix Meritis
Keizersgracht 324
1016 EZ Amsterdam
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Koddi has 10+ years of expertise helping top ecommerce companies effectively monetise their first-party audiences through our industry-leading technology and strategy. Koddi’s award-winning SaaS platform is flexible and configurable; it seamlessly adapts to our clients’ individual goals and objectives.
Moloco Commerce Media (MCM) empowers retailers and marketplaces to build and scale their own highly profitable advertising businesses using their first-party data and machine learning. MCM provides a modular, white-label platform for commerce media, combining AI optimization, real-time bidding, and simple self-serve tools that helps retailers grow ad revenue while protecting shopper experience. MCM brings big-tech–caliber ad systems to commerce companies of all sizes, turning retail media into a durable, high-margin growth engine.
MediaMarktSaturn Retail Group is Europe’s leading consumer electronics retailer and provider of related services. Our integrated online and fixed-location offerings reach millions of customers every day.
Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise
Advertima is the Audience Intelligence Layer for In-Store Retail Media. Our privacy-by-design Audience AI enables retailers to bring the precision and accountability of online performance media to physical stores through real-time audience segmentation, activation and measurement, making In-Store Retail Media measurable, addressable and accountable.
PubMatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency. 
Apadmi is a leading specialist mobile consultancy helping ambitious brands unlock growth through exceptional digital products. By combining strategy, design, engineering, data and optimisation, we create mobile experiences that increase revenue, strengthen customer loyalty and deliver lasting competitive advantage.
VIA is the network that connects the entire marketing chain in the Netherlands. Together with 300 members, they help the market move forward by sharing knowledge and insights. Their network has room for data, media, creation, and technology, and for everyone in the industry, from CEOs to starters, and from advertisers to publishers.
ExchangeWire is a leading online publication providing news, insights, and analysis on the trends shaping digital advertising, marketing, and technology. Through its editorial coverage and industry events, ExchangeWire connects the people and companies driving the future of the ecosystem.
RetailX Events are the in-person gatherings for senior retail professionals to stay abreast of the latest industry trends supplied by our pioneering research division, RetailX.
Retail Media Age, published by Bluestripe Group, covers the retail media sector. Their aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in the sector. 
MAD//Fest is the UK's biggest marketing festival, bringing together thousands of brands, agencies, media owners, tech platforms and creative leaders for three days of inspiration, insight and networking.
The Women in Retail Media Collective is a global network dedicated to empowering women to shape the future of retail media. Their mission is to connect, grow, and lead by providing a community for women to support each other, share insights, and build connections through events, speaking engagements, and mentorship.For any questions about the event including tickets, agenda, or sponsorship opportunities, please contact us at:
Amy Mazzola, Marketing & Events Director at mazzola (at) iabeurope.eu
Lauren Wakefield, Marketing & Communications Director at wakefield (at) iabeurope.eu
