Interactive Advertising Bureau

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In-Store Retail Media Measurement Proposals Open for Public Comment

Lauren Wakefield
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17/09/2026
As Retail Media continues to grow, consistent and transparent measurement is increasingly important for building confidence across retailers, brands, agencies […]

First Draft Travel Media Measurement Addendum Open for Public Comment 

Lauren Wakefield
|
17/09/2026
As Commerce Media expands into new sectors, consistent measurement practices are essential to providing advertisers and media owners with greater […]

Content & Connections - Meet the IAB Europe Team at DMEXCO 2026

Lauren Wakefield
|
16/09/2026
With DMEXCO 2026 right around the corner, we're gearing up for an exciting lineup of sessions and opportunities to connect […]

Retail Media Impact Summit Speaker Spotlight: Unlocking Non-Endemic Growth with MediaMarkt Benelux

Lauren Wakefield
|
11/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Lieke Buisman, […]

Retail Media Impact Summit Speaker Spotlight: The Pan-European Retail Media Reality Check with LiveRamp

Lauren Wakefield
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08/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Stanislas Lajouanie, […]

Everyone Is Talking About AI. We’re Putting It Up for Debate

Lauren Wakefield
|
26/08/2026
AI is dominating conversations across digital advertising. But with so much noise, hype and rapid change, the industry needs more […]

AI, Travel Media & Non-Endemic Growth: The Summit Agenda Just Got Bigger - Here’s What’s in Store

Lauren Wakefield
|
19/08/2026
The agenda for IAB Europe’s Retail Media Impact Summit is continuing to grow, with more senior voices and sessions now […]

Retail Media Impact Summit Speaker Spotlight: AI in Retail Media with Particular Audience

Lauren Wakefield
|
17/08/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with James Taylor, […]

[Guest Member Blog Post] Retail Media’s Next Competitive Advantage Is Intelligence with DMEXCO

Lauren Wakefield
|
12/08/2026
This week, we hand over to the team at our partner event, DMEXCO, to explore why intelligence, data and AI […]
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