Blog Archive

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

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GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe’s second VPD of 2020 took place on the 19th of November and what …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  …

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Xaxis and IAB Europe Programmatic Audio Advertising Report

The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …

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AdEx Benchmark 2018 study

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …

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IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.

In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on …

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IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …

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IAB Europe White Paper: Blockchain Demystified

  Tapping the expertise of leaders in the industry from a wide range of organisations, …

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Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …

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IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how

This webinar aimed to answer three vital questions tied to digital transformation: what it is, …

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …

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IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of …

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