Blog Archive

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …

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Interact Online – Event Highlights

Thanks so much to the 936 people who joined us live yesterday for Interact Online! …

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IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  …

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Xaxis and IAB Europe Programmatic Audio Advertising Report

The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …

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AdEx Benchmark 2018 study

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …

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IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.

In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on …

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IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …

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IAB Europe White Paper: Blockchain Demystified

  Tapping the expertise of leaders in the industry from a wide range of organisations, …

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Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …

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IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how

This webinar aimed to answer three vital questions tied to digital transformation: what it is, …

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …

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IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of …

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