Blog Archive
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
There is no excerpt because this is a protected post.
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
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IAB Europe Report: AdEx Benchmark 2018
AdEx Benchmark is the definitive guide to the state of the European digital advertising market. …
Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …
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AdEx Benchmark 2018 study
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.
In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on …
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IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
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IAB Europe White Paper: Blockchain Demystified
Tapping the expertise of leaders in the industry from a wide range of organisations, …
Event recording: IAB Europe Virtual Programmatic Day H2 2018
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …
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IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how
This webinar aimed to answer three vital questions tied to digital transformation: what it is, …
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IAB Europe GIG: Working Paper on Data Subject Requests
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …
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IAB Europe GIG: Working Paper on Controller – Processor Criteria
This working paper on controller and processor definitions has been prepared by the members of …
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