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Blog Archive

adex Benchmark - 2018

IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones contributing to the 2018 market value of €55bn and the fastest growth since 2011. The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, …

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Xaxis and IAB Europe Programmatic Audio Advertising Report

The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future of programmatic audio advertising looks bright across Europe. Publisher/Media Owners expressed that they want to enhance their offer, improve user experience and increase advertising revenue.   The study asked respondents about advertising in radio, podcast and streamed environments, drivers and barriers …

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adex Benchmark - 2018

AdEx Benchmark 2018 study

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double …

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IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.

In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on GDPR, aiming to not only provide a better understanding of what GDPR is and what it entails, but also to review concrete compliance traps tied to the regulation and solutions to them. Watch the recording HERE   Moderator and presenter:  …

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IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marketers’ advertising plans. Indeed, digital video is a key driver of the digital advertising market which is now worth €48bn in Europe. The Attitudes to Digital Video Advertising survey was first developed …

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IAB Europe White Paper: Blockchain Demystified

  Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the IAB Europe Education & Training Committee, this white paper covers key elements which should help provide a better understanding of the technology and its application in digital advertising. Download the Blockchain Demystified White Paper. IAB …

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Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. The key topics covered include the size of the programmatic advertising market in Europe, the attitudes and strategies, transparency and the impact of GDPR on programmatic trading. The agenda and …

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IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how

This webinar aimed to answer three vital questions tied to digital transformation: what it is, why it is important, and how it can be achieved. With high-calibre speakers from across Europe, discussing not only the theoretical dimension but exemplifying it with concrete case-studies, this webinar promises to deliver vital insight into what is becoming a …

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not have a direct relationship with individuals.  These two factors have led to a number of open questions as to how the digital marketing industry can comply with certain aspects of the General Data Protection Regulation …

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IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of the IAB Europe GDPR Implementation Group under the leadership of Alan Chapell, of Chapell & Associates. The purpose of this paper is to aid companies in the online advertising ecosystem to understand the definitions of controllers and processors under the …

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