Blog Archive
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
IAB Europe Report: AdEx Benchmark 2018
AdEx Benchmark is the definitive guide to the state of the European digital advertising market. …
Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …
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AdEx Benchmark 2018 study
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.
In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on …
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned. Read More »
IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
IAB Europe White Paper: Blockchain Demystified
Tapping the expertise of leaders in the industry from a wide range of organisations, …
Event recording: IAB Europe Virtual Programmatic Day H2 2018
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …
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IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how
This webinar aimed to answer three vital questions tied to digital transformation: what it is, …
IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how Read More »
IAB Europe GIG: Working Paper on Data Subject Requests
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …
IAB Europe GIG: Working Paper on Data Subject Requests Read More »
IAB Europe GIG: Working Paper on Controller – Processor Criteria
This working paper on controller and processor definitions has been prepared by the members of …
IAB Europe GIG: Working Paper on Controller – Processor Criteria Read More »