Blog Archive
TCF v2.0 Google Integration Issue: 2.1a
A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …
Member Guest Blog Post by OneTrust – OTT App Compliance
Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …
Member Guest Blog Post by OneTrust – OTT App Compliance Read More »
New Post Third-Party Cookie Poll – Have Your Say!
The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …
New Post Third-Party Cookie Poll – Have Your Say! Read More »
IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR
Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …
IAB Europe Stands in Solidarity with IAB Belarus
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …
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Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
Video Advertising Grows Three Times Faster Than Display in Europe
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently …
Video Advertising Grows Three Times Faster Than Display in Europe Read More »
The European Digital Advertising Market Continues on Its Growth Trajectory
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
The European Digital Advertising Market Continues on Its Growth Trajectory Read More »
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead Read More »
Mobile continues to drive growth in European digital advertising
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
Mobile continues to drive growth in European digital advertising Read More »
Member-exclusive: Economic Trends Forum – Webinar Recording
IAB Europe’s new Economic Trends Forum kicked off on 25 July with a deep dive …
Member-exclusive: Economic Trends Forum – Webinar Recording Read More »
IAB Europe Report: AdEx Benchmark 2018
AdEx Benchmark is the definitive guide to the state of the European digital advertising market. …
Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …
Xaxis and IAB Europe Programmatic Audio Advertising Report Read More »
AdEx Benchmark 2018 study
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …
Event Recording: Virtual Programmatic Day H1 2019
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD …
Event Recording: Virtual Programmatic Day H1 2019 Read More »
IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …
IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors Read More »