Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Guest Member Blog Post with Coinis: Transforming Workplaces: The Unique Culture of Coinis

Amy Mazzola
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13/03/2024
In this week’s guest member blog post, we caught up with Isidora Matović, Social Media Manager at Coinis as she […]

European Court Ruling on IAB Europe v APD: Clearing the Fog

Lauren Wakefield
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08/03/2024
On 7th March, the Court of Justice of the European Union (CJEU) delivered a ruling in IAB Europe v APD. […]

Inspire Inclusion in Digital Advertising this International Women’s - Join Our Committees

Amy Mazzola
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08/03/2024
Join us in celebrating International Women’s Day by encouraging the remarkable women in your teams and in our industry to […]

Understanding SBTi Targets and Greenhouse Gas (GHG) Protocol in Digital Advertising

Lauren Wakefield
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06/03/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares key insights to help stakeholders in the digital advertising […]

Programmatic Perspectives Omnichannel FAQ Blog - What it is, What it’s Not.. and How and Why You Should Implement it As Part Of Your Programmatic Strategy

Amy Mazzola
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28/02/2024
IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]

IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Amy Mazzola
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22/02/2024
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]

Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

Amy Mazzola
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22/02/2024
IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]

The Programmatic Trading Committee's Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
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20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]

Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
|
12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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