Interactive Advertising Bureau
13 May 2026

IAB Europe Launches Summer 2026 Training Programmes on Retail Media and Sustainability in Digital Advertising

This summer, we are bringing back two specialist online training courses designed to help digital advertising professionals like you strengthen your knowledge and expertise in Retail Media and sustainability in digital advertising.

With Retail Media continuing to grow in importance across the ecosystem and sustainability remaining a key industry topic, understanding the fundamentals, frameworks, and practical applications behind both areas is increasingly valuable for digital advertising professionals. Our summer training programmes are designed to provide practical, industry-focused learning that participants can apply directly within their roles and organisations. 

Retail Media Essentials - 7th & 8th July - 11:00 - 13:00 CET

Returning this summer with an updated format, our Retail Media Essentials course will now be delivered as one programme across two days, with two-hour online sessions each day, making it easier for participants to fit the training into their schedules.

The course provides a practical introduction to the Retail Media landscape, covering:

  • Core Retail Media concepts and terminology
  • Market dynamics and ecosystem developments
  • Measurement approaches and considerations
  • Activation opportunities and strategic applications

Designed for retailers, brands, agencies, ad tech companies, and digital advertising professionals looking to build or strengthen their foundational understanding of Retail Media, the course offers practical, industry-focused learning delivered by Retail Media specialists Yara Daher and Colin Lewis 

Learn more and register here.

Condensed Course on Environmental Sustainability in Digital Advertising - 15th July - 10:30 - 13:30 CET

Our Condensed Course on Environmental Sustainability in Digital Advertising also returns this July, exploring key sustainability challenges and industry approaches across the digital advertising supply chain.

Participants will gain practical insights into:

  • The environmental impact of digital advertising
  • Emissions measurement methodologies and frameworks
  • Reduction strategies and industry initiatives
  • Sustainability best practices across the ecosystem

The course is designed for those looking to better understand the current sustainability landscape in digital advertising and the approaches you can take to support more sustainable practices.

The course will be delivered by our Data & Innovation Strategist, Dimitris Beis. 

Learn more and register here

Bespoke Retail Media Training for Organisations

Alongside our online training programmes, we also offer bespoke Retail Media training tailored to the specific needs, objectives, and maturity levels of organisations and teams.

Member Discounts Available

Discount codes are available for IAB Europe members participating in our online training programmes.

To learn more about available discounts, group participation opportunities, bespoke training, or the courses themselves, please contact the team at training [at] iabeurope.eu.

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