Blog Archive
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
IAB Europe Releases an Industry Guide to Contextual Advertising Read More »
The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »
AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
IAB Europe Report: AdEx Benchmark 2018
AdEx Benchmark is the definitive guide to the state of the European digital advertising market. …
In the works: the IAB Europe Digital Transformation Playbook – get involved!
When I wrote about digital transformation last year I prefaced that blog by admitting that …
In the works: the IAB Europe Digital Transformation Playbook – get involved! Read More »
Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …
Xaxis and IAB Europe Programmatic Audio Advertising Report Read More »
The digital skill gap: why it matters and how you can get involved in addressing it
There are over 4 billion Internet users in the world[1]. That is higher than the …
The digital skill gap: why it matters and how you can get involved in addressing it Read More »
Ionuț Radu Munteanu – IAB Romania Recommended
A perpetual student of the human mind, passionate marketer, full-time entrepreneur, that’s Ionuț R. Munteanu. …
Demystifying blockchain: present and future
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is …
AdEx Benchmark 2018 study
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …
IAB Europe Webinar: Blockchain Demystified – 16.00 CEST / 25 September
This webinar aims to build on the Blockchain Demystified white paper published in April and …
IAB Europe Webinar: Blockchain Demystified – 16.00 CEST / 25 September Read More »
IAB Europe Survey: Human Capital in the Digital Environment
Developed under the guidance of the IAB Europe Education & Training Committee in concert with …
IAB Europe Survey: Human Capital in the Digital Environment Read More »
