Blog Archive

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  …

IAB Europe Report: AdEx Benchmark 2018 Read More »

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In the works: the IAB Europe Digital Transformation Playbook – get involved!

When I wrote about digital transformation last year I prefaced that blog by admitting that …

In the works: the IAB Europe Digital Transformation Playbook – get involved! Read More »

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Xaxis and IAB Europe Programmatic Audio Advertising Report

The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …

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The digital skill gap: why it matters and how you can get involved in addressing it

There are over 4 billion Internet users in the world[1]. That is higher than the …

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Ionuț Radu Munteanu – IAB Romania Recommended

A perpetual student of the human mind, passionate marketer, full-time entrepreneur, that’s Ionuț R. Munteanu. …

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Demystifying blockchain: present and future

The fact that the technology underpinning most of digital advertising evolves at breakneck speed is …

Demystifying blockchain: present and future Read More »

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AdEx Benchmark 2018 study

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …

AdEx Benchmark 2018 study Read More »

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IAB Europe Survey: Human Capital in the Digital Environment

Developed under the guidance of the IAB Europe Education & Training Committee in concert with …

IAB Europe Survey: Human Capital in the Digital Environment Read More »

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IAB Europe Webinar: Blockchain Demystified – 16.00 CEST / 25 September

This webinar aims to build on the Blockchain Demystified white paper published in April and …

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Luka Žnidaršič

Luka Žnidaršič – Certified DIMAQ Trainer

Previously being a digital advertising manager with hands-on approach and head of Facebook & Google …

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