AdEx Benchmark is the definitive guide to the state of the European digital advertising market. The report reveals the key milestones contributing to the 2018 market value of €55bn and the fastest growth since 2011. The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, …
Blog Archive
In the works: the IAB Europe Digital Transformation Playbook – get involved!
When I wrote about digital transformation last year I prefaced that blog by admitting that I am no expert in this field. I wouldn’t say that much has changed since then in that respect, other than a clearer and more pregnant realisation of just how important digital transformation is for businesses. That’s an understatement; it’s …
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Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future of programmatic audio advertising looks bright across Europe. Publisher/Media Owners expressed that they want to enhance their offer, improve user experience and increase advertising revenue. The study asked respondents about advertising in radio, podcast and streamed environments, drivers and barriers …
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The digital skill gap: why it matters and how you can get involved in addressing it
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using something as ubiquitous as a mobile phone[2]. The Internet is wide-reaching, easily-accessible and gradually woven into the very fabric of society. Its impact is significant, its perpetuity undeniable. An intrinsic part of the revolution that …
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Ionuț Radu Munteanu – IAB Romania Recommended
A perpetual student of the human mind, passionate marketer, full-time entrepreneur, that’s Ionuț R. Munteanu. Licensed in Psychology and Sociology with extensive marketing experience, he has helped over 500+ businesses and coached young professionals guiding them in digital marketing. Through online programs and speaking on stages, Ionuț has reached thousands. He totaled almost 20 000 …
Demystifying blockchain: present and future
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is not news to anyone. Heck, it’s almost a cliche. The truth is that while this enables digital advertising to grow steadily, the constant pursuit for the next best thing also has drawbacks. For one, it means that digital professionals are …
AdEx Benchmark 2018 study
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double …
IAB Europe Webinar: Blockchain Demystified – 16.00 CEST / 25 September
This webinar aims to build on the Blockchain Demystified white paper published in April and delve deeper – in an impartial way – into a technology that has the potential to revolutionise the digital advertising industry. Its promises, its shortcomings, and essentially its future will be dissected by a roster of experts in the field, …
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IAB Europe Survey: Human Capital in the Digital Environment
Developed under the guidance of the IAB Europe Education & Training Committee in concert with the IAB Europe Research Committee, this survey aims to cover a series of critical areas of the digital training and human capital in the online ecosystem, identifying: the primary training needs of both employers and candidates challenges faced by recruiters …
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Luka Žnidaršič – Certified DIMAQ Trainer
Previously being a digital advertising manager with hands-on approach and head of Facebook & Google department in Slovenian performance agency and later evolving into head of performance division for CEE, at a renowned international digital media agency, where he focused on regional digital advertising strategies for global brands, lead Luka to the current position – …
