Blog Archive
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »
Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
IAB Europe Report: AdEx Benchmark 2018
AdEx Benchmark is the definitive guide to the state of the European digital advertising market. …
In the works: the IAB Europe Digital Transformation Playbook – get involved!
When I wrote about digital transformation last year I prefaced that blog by admitting that …
In the works: the IAB Europe Digital Transformation Playbook – get involved! Read More »
Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …
Xaxis and IAB Europe Programmatic Audio Advertising Report Read More »
The digital skill gap: why it matters and how you can get involved in addressing it
There are over 4 billion Internet users in the world[1]. That is higher than the …
The digital skill gap: why it matters and how you can get involved in addressing it Read More »
Ionuț Radu Munteanu – IAB Romania Recommended
A perpetual student of the human mind, passionate marketer, full-time entrepreneur, that’s Ionuț R. Munteanu. …
Demystifying blockchain: present and future
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is …
AdEx Benchmark 2018 study
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …
IAB Europe Survey: Human Capital in the Digital Environment
Developed under the guidance of the IAB Europe Education & Training Committee in concert with …
IAB Europe Survey: Human Capital in the Digital Environment Read More »
IAB Europe Webinar: Blockchain Demystified – 16.00 CEST / 25 September
This webinar aims to build on the Blockchain Demystified white paper published in April and …
IAB Europe Webinar: Blockchain Demystified – 16.00 CEST / 25 September Read More »
