Interactive Advertising Bureau

Blog Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog Archive

Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
|
22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]

That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
|
15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]

Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
|
02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]

The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
|
20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]

IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
|
20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]

IAB Europe Launches New Retailer Only Council

Amy Mazzola
|
20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]

Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
|
19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]

Guest Member Blog Post with Coinis - Unlocking The Power of Affiliate Marketing for Businesses & Individuals

Lauren Wakefield
|
12/09/2023
  In this week's member guest blog post we hear from Tamara Jelic, Head of Business Development, and Anastasia Loseva, […]

Guest Member Blog Post with Freewheel - Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

Lauren Wakefield
|
08/09/2023
  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations […]
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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