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Blog Archive

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IAB Europe Report: Attitudes to Programmatic Advertising 2018

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …

IAB Europe Report: Attitudes to Programmatic Advertising 2018 Read More »

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IAB Europe Report: European Programmatic Market Sizing 2017

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …

IAB Europe Report: European Programmatic Market Sizing 2017 Read More »

abstract-1278048_1920

IAB Europe Report: Attitudes to Programmatic Advertising 2018

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …

IAB Europe Report: Attitudes to Programmatic Advertising 2018 Read More »

shutterstock_302638517 (2)

IAB Europe Report: European Programmatic Market Sizing 2017

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …

IAB Europe Report: European Programmatic Market Sizing 2017 Read More »

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IAB Europe White Paper: Digital Advertising Effectiveness

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction …

IAB Europe White Paper: Digital Advertising Effectiveness Read More »

business-2089534_1920

IAB Europe White Paper: Digital Advertising Effectiveness

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction …

IAB Europe White Paper: Digital Advertising Effectiveness Read More »

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IAB Europe Transparency Guide

The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in …

IAB Europe Transparency Guide Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

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IAB Europe White Paper: Header Bidding and Auction Dynamics

The way in which ads are traded via programmatic methods has evolved and now there …

IAB Europe White Paper: Header Bidding and Auction Dynamics Read More »

Picture1

IAB Europe White Paper: Header Bidding and Auction Dynamics

The way in which ads are traded via programmatic methods has evolved and now there …

IAB Europe White Paper: Header Bidding and Auction Dynamics Read More »