With DMEXCO 2026 right around the corner, we're gearing up for an exciting lineup of sessions and opportunities to connect with industry leaders in Cologne. Here’s a sneak peek at what we have in store.
23rd September | 14:15 CET | Media Stage
In his annual DMEXCO keynote address, Daniel Knapp, Chief Economist at IAB Europe, discusses the most important developments in retail media and commerce media and presents the key current metrics for the European markets.
24th September | 10:00 CET | Media Stage
Drawing on the latest data, Daniel will explore the markets, channels and formats gaining momentum, from the continued rise of video and social to the growing influence of Retail Media. He will also consider the wider economic and structural factors influencing investment across Europe.
24th September | 12:15 | MC6A
Marking the release of IAB Europe’s Impact of AI on Digital Advertising report, this masterclass will use new industry data to provide a clear picture of how AI is being adopted across Europe’s digital advertising ecosystem today.
22nd September | 18:30 CET | Hilton Pigeon Post Bar
In partnership with OpenX, we’re hosting DMEXCO Pre-Drinks for a relaxed evening catching up with industry peers, making new connections and kicking off DMEXCO together.
Expect drinks, small plates and canapés, plus plenty of time to connect with fellow members and industry colleagues ahead of the main conference.
The team will also be on the ground and available to discuss how IAB Europe is supporting members and newcomers by showcasing some of our upcoming initiatives. Whether you’re focusing on AI, addressability, Retail Media, CTV, or more, the team can help you to understand and make the most of the membership opportunities available.
Contact the team at communication [at] iabeurope.eu to set up a meeting.
Daniel Knapp, Chief Economist
Marie-Clare Puffett, Senior Director, Industry Development & Marketing
Lauren Wakefield, Marketing & Communications Director
Dimitris Beis, Data & Innovation Strategist
