Blog Archive

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year Read More »

Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies Read More »

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy Read More »

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

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IAB Europe Refutes Criticisms Of The Transparency and Consent Framework

Last week, some media reports suggested that the system used by hundreds of thousands of …

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »

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IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

IAB Europe Support & Guidance For The Industry During COVID-19 Read More »

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IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19

In the first of a series covering the effect of the ongoing outbreak of the …

IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19 Read More »

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An Update on IAB Europe’s Flagship Event Interact

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …

An Update on IAB Europe’s Flagship Event Interact Read More »

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Driving transparency across the digital advertising supply chain

If the digital advertising industry is to increase investment from the buy-side and to continue …

Driving transparency across the digital advertising supply chain Read More »

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Time’s running out for vendors to register under TCF 2.0

On 31st March the first iteration of IAB Europe’s Transparency & Consent Framework (TCF) will …

Time’s running out for vendors to register under TCF 2.0 Read More »

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Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group

IAB Europe is delighted to share the press release from Sirdata announcing the appointment of …

Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group Read More »

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IAB Europe 2020 Awards are now open!

Entries for the MIXX Awards Europe and IAB Europe Research Awards are now open. DEADLINE …

IAB Europe 2020 Awards are now open! Read More »

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Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

The Coalition for Better Ads has announced the Better Ads Standard for Short-Form Video. IAB …

Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online Read More »

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IAB Europe is producing a Post-Cookie World Navigator

Following the recent Google announcement regarding its support for third party cookies, IAB Europe with …

IAB Europe is producing a Post-Cookie World Navigator Read More »