Blog Archive

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …

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Interact Online – Event Highlights

Thanks so much to the 936 people who joined us live yesterday for Interact Online! …

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IAB Europe Support & Guidance For The Industry During COVID-19

IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

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IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19

IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19

In the first of a series covering the effect of the ongoing outbreak of the …

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An Update on IAB Europe’s Flagship Event Interact

An Update on IAB Europe’s Flagship Event Interact

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …

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Driving transparency across the digital advertising supply chain

Driving transparency across the digital advertising supply chain

If the digital advertising industry is to increase investment from the buy-side and to continue …

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Time’s running out for vendors to register under TCF 2.0

On 31st March the first iteration of IAB Europe’s Transparency & Consent Framework (TCF) will …

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Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group

Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group

IAB Europe is delighted to share the press release from Sirdata announcing the appointment of …

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IAB Europe 2020 Awards are now open!

Entries for the MIXX Awards Europe and IAB Europe Research Awards are now open. DEADLINE …

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Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

The Coalition for Better Ads has announced the Better Ads Standard for Short-Form Video. IAB …

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IAB Europe is producing a Post-Cookie World Navigator

IAB Europe is producing a Post-Cookie World Navigator

Following the recent Google announcement regarding its support for third party cookies, IAB Europe with …

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Want to Speak at Interact 2020? Call for Papers Now Open!

Speak at IAB Europe’s Flagship Event Interact  Interact is IAB Europe’s flagship annual conference and …

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