Blog Archive
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »
AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework
Last week, some media reports suggested that the system used by hundreds of thousands of …
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »
IAB Europe Support & Guidance For The Industry During COVID-19
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …
IAB Europe Support & Guidance For The Industry During COVID-19 Read More »
IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19
In the first of a series covering the effect of the ongoing outbreak of the …
IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19 Read More »
An Update on IAB Europe’s Flagship Event Interact
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …
An Update on IAB Europe’s Flagship Event Interact Read More »
Driving transparency across the digital advertising supply chain
If the digital advertising industry is to increase investment from the buy-side and to continue …
Driving transparency across the digital advertising supply chain Read More »
Time’s running out for vendors to register under TCF 2.0
On 31st March the first iteration of IAB Europe’s Transparency & Consent Framework (TCF) will …
Time’s running out for vendors to register under TCF 2.0 Read More »
Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group
IAB Europe is delighted to share the press release from Sirdata announcing the appointment of …
Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group Read More »
IAB Europe 2020 Awards are now open!
Entries for the MIXX Awards Europe and IAB Europe Research Awards are now open. DEADLINE …
Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online
The Coalition for Better Ads has announced the Better Ads Standard for Short-Form Video. IAB …
IAB Europe is producing a Post-Cookie World Navigator
Following the recent Google announcement regarding its support for third party cookies, IAB Europe with …
IAB Europe is producing a Post-Cookie World Navigator Read More »