IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …
Blog Archive
Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising
According to the World Meteorological Organisation (WMO), the last 8 years have been the …
Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals
In this week’s member guest blog post we hear from Tamara Jelic, Head of …
Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?
In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …
DMEXCO 2023 – The Highlight Event of Digital Marketing
On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …
DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »
Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new …
Back to School: 101 Industry Guidance to Prep You For the New Season Read More »
IAB Europe Welcomes New Retailers to its Retail Media Working Group
IAB Europe is pleased to welcome three new retailer members to its Retail Media …
IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google
Join us for a special two part webinar series dedicated to Google Privacy Sandbox …
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »
Industry coalition calls for a better alignment of the Data Act with the current data protection legal framework
IAB Europe this week signed an industry joint letter addressed to the Members of …
New Research from IAB Europe and Microsoft on Retail Media in Europe
More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from …
New Research from IAB Europe and Microsoft on Retail Media in Europe Read More »
IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release
IAB Europe has been working with IAB Canada and IAB Techlab to build the …
IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release Read More »
IAB Europe Announces Results of its Annual Attitudes to Programmatic Research
Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September …
IAB Europe Announces Results of its Annual Attitudes to Programmatic Research Read More »
IAB Europe Releases New Guide to Ecommerce
Authored by Industry Leaders from Across Europe Provides insights and guidance for buyers starting to …
Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds
98% of buyers agree that buying inventory in a quality media environment is important 92% …
IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)
Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today …
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework
Last week, some media reports suggested that the system used by hundreds of thousands of …
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »
IAB Europe Support & Guidance For The Industry During COVID-19
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …
IAB Europe Support & Guidance For The Industry During COVID-19 Read More »
IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19
In the first of a series covering the effect of the ongoing outbreak of the …
IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19 Read More »
An Update on IAB Europe’s Flagship Event Interact
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …
An Update on IAB Europe’s Flagship Event Interact Read More »
Driving transparency across the digital advertising supply chain
If the digital advertising industry is to increase investment from the buy-side and to continue …
Driving transparency across the digital advertising supply chain Read More »