Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

IAB Europe Launches New Retailer Only Council Read More »

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising Read More »

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals Read More »

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean? Read More »

DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »

Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

Back to School: 101 Industry Guidance to Prep You For the New Season Read More »

IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee Read More »

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Industry coalition calls for a better alignment of the Data Act with the current data protection legal framework

  IAB Europe this week signed an industry joint letter addressed to the Members of …

Industry coalition calls for a better alignment of the Data Act with the current data protection legal framework Read More »

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New Research from IAB Europe and Microsoft on Retail Media in Europe

More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from …

New Research from IAB Europe and Microsoft on Retail Media in Europe Read More »

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IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release

  IAB Europe has been working with IAB Canada and IAB Techlab to build the …

IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release Read More »

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IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

Over 1000 Industry Professionals Share Their Investment Drivers, Barriers, and Operational Models Brussels, 29th September …

IAB Europe Announces Results of its Annual Attitudes to Programmatic Research Read More »

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IAB Europe Releases New Guide to Ecommerce

Authored by Industry Leaders from Across Europe Provides insights and guidance for buyers starting to …

IAB Europe Releases New Guide to Ecommerce Read More »

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Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

98% of buyers agree that buying inventory in a quality media environment is important 92% …

Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds Read More »

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IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today …

IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA) Read More »

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IAB Europe Refutes Criticisms Of The Transparency and Consent Framework

Last week, some media reports suggested that the system used by hundreds of thousands of …

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »

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IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

IAB Europe Support & Guidance For The Industry During COVID-19 Read More »

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IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19

In the first of a series covering the effect of the ongoing outbreak of the …

IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19 Read More »

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An Update on IAB Europe’s Flagship Event Interact

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …

An Update on IAB Europe’s Flagship Event Interact Read More »

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Driving transparency across the digital advertising supply chain

If the digital advertising industry is to increase investment from the buy-side and to continue …

Driving transparency across the digital advertising supply chain Read More »