Blog Archive
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »
Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework
Last week, some media reports suggested that the system used by hundreds of thousands of …
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »
IAB Europe Support & Guidance For The Industry During COVID-19
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …
IAB Europe Support & Guidance For The Industry During COVID-19 Read More »
IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19
In the first of a series covering the effect of the ongoing outbreak of the …
IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19 Read More »
An Update on IAB Europe’s Flagship Event Interact
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …
An Update on IAB Europe’s Flagship Event Interact Read More »
Driving transparency across the digital advertising supply chain
If the digital advertising industry is to increase investment from the buy-side and to continue …
Driving transparency across the digital advertising supply chain Read More »
Time’s running out for vendors to register under TCF 2.0
On 31st March the first iteration of IAB Europe’s Transparency & Consent Framework (TCF) will …
Time’s running out for vendors to register under TCF 2.0 Read More »
Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group
IAB Europe is delighted to share the press release from Sirdata announcing the appointment of …
Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group Read More »
IAB Europe 2020 Awards are now open!
Entries for the MIXX Awards Europe and IAB Europe Research Awards are now open. DEADLINE …
Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online
The Coalition for Better Ads has announced the Better Ads Standard for Short-Form Video. IAB …
IAB Europe is producing a Post-Cookie World Navigator
Following the recent Google announcement regarding its support for third party cookies, IAB Europe with …
IAB Europe is producing a Post-Cookie World Navigator Read More »