Blog Archive
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
There is no excerpt because this is a protected post.
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury Read More »
IAB Europe Support & Guidance For The Industry During COVID-19
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …
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IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19
In the first of a series covering the effect of the ongoing outbreak of the …
IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19 Read More »
An Update on IAB Europe’s Flagship Event Interact
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …
An Update on IAB Europe’s Flagship Event Interact Read More »
Driving transparency across the digital advertising supply chain
If the digital advertising industry is to increase investment from the buy-side and to continue …
Driving transparency across the digital advertising supply chain Read More »
Time’s running out for vendors to register under TCF 2.0
On 31st March the first iteration of IAB Europe’s Transparency & Consent Framework (TCF) will …
Time’s running out for vendors to register under TCF 2.0 Read More »
Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group
IAB Europe is delighted to share the press release from Sirdata announcing the appointment of …
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IAB Europe 2020 Awards are now open!
Entries for the MIXX Awards Europe and IAB Europe Research Awards are now open. DEADLINE …
Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online
The Coalition for Better Ads has announced the Better Ads Standard for Short-Form Video. IAB …
IAB Europe is producing a Post-Cookie World Navigator
Following the recent Google announcement regarding its support for third party cookies, IAB Europe with …
IAB Europe is producing a Post-Cookie World Navigator Read More »
Want to Speak at Interact 2020? Call for Papers Now Open!
Speak at IAB Europe’s Flagship Event Interact Interact is IAB Europe’s flagship annual conference and …
Want to Speak at Interact 2020? Call for Papers Now Open! Read More »