Blog Archive

TCF v2.0 Google Integration Issue: 2.1a

A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …

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Member Guest Blog Post by OneTrust – OTT App Compliance

Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …

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New Post Third-Party Cookie Poll – Have Your Say!

The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …

New Post Third-Party Cookie Poll – Have Your Say! Read More »

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR

Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR Read More »

IAB Europe Stands in Solidarity with IAB Belarus

Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …

IAB Europe Stands in Solidarity with IAB Belarus Read More »

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

IAB Europe Support & Guidance For The Industry During COVID-19

IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

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IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19

IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19

In the first of a series covering the effect of the ongoing outbreak of the …

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An Update on IAB Europe’s Flagship Event Interact

An Update on IAB Europe’s Flagship Event Interact

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …

An Update on IAB Europe’s Flagship Event Interact Read More »

Driving transparency across the digital advertising supply chain

Driving transparency across the digital advertising supply chain

If the digital advertising industry is to increase investment from the buy-side and to continue …

Driving transparency across the digital advertising supply chain Read More »

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Time’s running out for vendors to register under TCF 2.0

On 31st March the first iteration of IAB Europe’s Transparency & Consent Framework (TCF) will …

Time’s running out for vendors to register under TCF 2.0 Read More »

Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group

Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group

IAB Europe is delighted to share the press release from Sirdata announcing the appointment of …

Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group Read More »

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IAB Europe 2020 Awards are now open!

Entries for the MIXX Awards Europe and IAB Europe Research Awards are now open. DEADLINE …

IAB Europe 2020 Awards are now open! Read More »

Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

Coalition for Better Ads Announces Better Ads Standard for Short-Form Video to Improve Consumer Experience Online

The Coalition for Better Ads has announced the Better Ads Standard for Short-Form Video. IAB …

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IAB Europe is producing a Post-Cookie World Navigator

IAB Europe is producing a Post-Cookie World Navigator

Following the recent Google announcement regarding its support for third party cookies, IAB Europe with …

IAB Europe is producing a Post-Cookie World Navigator Read More »

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Want to Speak at Interact 2020? Call for Papers Now Open!

Speak at IAB Europe’s Flagship Event Interact  Interact is IAB Europe’s flagship annual conference and …

Want to Speak at Interact 2020? Call for Papers Now Open! Read More »