Interactive Advertising Bureau
12 April 2024

Meet the Interact 2024 Speaker - A Q&A with Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)

On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership with IAB Italy, Interact 2024 promises to deliver an engaging experience with industry leaders gathering to tackle the industry’s most critical challenges and innovative opportunities head-on. 

With a central theme of ‘The Big Questions. The Sharp Answers.’ we're putting the interactive back into Interact, with every session revolving around a key question that our expert speakers will answer live on stage. We will tackle everything from Privacy, Policy, and Digital Ad investment to CTV, Retail Media, Sustainability, and more. 

Find out more here. Get your tickets here

In the lead-up to the event, we will be introducing you to some of our great speakers who will take to the stage to answer our industry’s biggest questions of today. 

We are pleased to introduce:

Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)


Q. Firstly, thank you for joining us at Interact 2024. Apart from your session, what excites you most about Interact this year?

“The smart and sharp answers to some of the industry’s biggest questions of course!

I’m thrilled to be part of such a conference, connecting with leaders across Europe with different backgrounds and discussing common challenges. I’m curious to explore the latest trends in digital advertising and exchange insights on how they're shaping the industry's future.”

Q. Can you tell us more about your role and your main priorities for this year?

“I oversee the brand strategy & management for TIM Group. This entails not only defining and implementing policies and guidelines to maintain a consistent and engaging brand experience across all platforms and initiatives but also heading the development of brand design and experiences. I lead also the creation of advertising campaigns to reinforce our brand positioning. Last but not least I'm in charge of the brand heritage, which includes managing one of Europe's largest archives!

Our main challenge this year is to drive meaningful brand growth and resonance in the market, promoting responsible leadership. We have been working to enhance the perception of TIM as a trailblazer in innovation but also a force for good, that can accelerate the transition towards gender equality, which we believe is a fundamental requirement for the growth of our country, to which our group has been dedicated for over 100 years.”

Q. You will join the session that asks ‘What do buyers really want from digital advertising?’ Any initial thoughts you’d like to share on this question?

“Brands are looking for more than just visibility today, especially for established ones it is more about fostering deeper connections with the audience driving tangible business outcomes.  Digital advertising is a key opportunity in fact to reinforce our brand identity and values, ensuring that every interaction with our audience reinforces trust.”

Q. What do you think is driving digital growth in Europe this year?

“I believe digital growth in Europe is being propelled by a combination of factors. Rapid post-pandemic digital adoption across industries is leading the game, driven by the imperative for businesses to adapt to rapidly evolving consumer behaviors and expectations, but it is also fueled by advancements in technology: particularly in areas such as artificial intelligence, machine learning, and data analytics that are unlocking new possibilities for growth. Organisations are also harnessing the power of data-driven insights to personalise customer interactions, optimise marketing campaigns, and drive predictive analytics-driven decision-making which makes digital advertising the one that companies like the most.”

Hear from industry-leading speakers including Alessandra Marinacci and more at Interact 2024 and get the sharp answers you’re looking for. 

Get your tickets here

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